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Work Background
Persona.lyProduct Lead
Feb. 2024
ReasonLabsProduct Team Lead
Apr. 2022 - Mar. 2024• Build from scratch a parental control app for US target audience
• Implement internal processes with various stakeholders to strategically improve the product/dev delivery cycles
• Work closely with cross-functional teams and ICs to drive the product forward
• Establish the Product KPIs that are used to determine the product’s success based on data
• Design the data structure from scratch and incorporate methods to monitor data as part of the product lifecycle
• Work closely with Management and VP level to decide on strategic roadmaps to meet expected north stars
• Mitigate interpersonal conflicts between team members as well as cross-functional co-workers
• Work closely with Marketing team on various projects as part of initiatives to ideate upcoming products
Huuuge GamesProduct Manager
May. 2021 - Jul. 2022Tel Aviv, Israel• Design features in various fields (With various stakeholders, both inbound and outbound) based on data from players as well as competitors
• Lead technical teams within the studio to provide technical business units with high impact on KPIs
• Lead multiple technical teams with different projects simultaneously
• Lead other technical product managers by mentoring as well as a representative of the technical product team to global management and internal directors
• Define the technical team's roadmap for 2022 given the available resources, refine and adjust the roadmap according to rising studio and company needs
• Become a vocal point between business and development, be the go-to person for any internal discussions between technical needs and business stakeholders
ShapeShift GamingProduct Manager
Mar. 2020 - May. 2021Tel Aviv, Israel• Design from scratch – A Cross-platform, Live stream recommendation service for Gaming that studies the user's preferences and suggests him interesting streamers to watch
• Build and maintain the entire JIRA cloud workflow
• Defining of team workloads and maintenance of the company's backlog
• Define PRD's to in-house teams
• Define and maintain all events fired within the system • Monitoring user behavioural funnels and extraction of data-driven insights
Esports AlphaFounder & CEO
Aug. 2018 - Apr. 2020• Designed from scratch - an online analytics platform for professional eSport players and coaches, providing analytics on team plays, players chemistry and performance.
• Pivot to different section in gaming world – real-time tool to protect kids from abusive behavior in games, connected to two major startup leaders in the ecosystem.
• Conducted complete marketing research, as well as strategic planning including information gathering, competitor analysis and expert consultations.
• Pitching and presenting the company for funding.
Ben-Gurion University of the NegevCourse Assistant
Mar. 2018 - Mar. 2020Beer-shevaCourse assistant in "Advanced Programming" and "Advanced Topics in Programming" courses
Self-employedFreelance Developer
Dec. 2017 - Aug. 2019
Israel Defense ForcesProgrammer
Dec. 2011 - Dec. 2014Programmer
Lime Grenade GamesProgrammer
Aug. 2011 - Apr. 2012Working on a flash game TBA
Wizeman instituteSimulation designer
Sep. 2010 - Mar. 2011worked on a simulation for Wizeman institute,
using Java.
Magshimim ProjectStudies and work
Jul. 2010 - Mar. 2011Studied networking, hardware programming and software programming,
high level C programming
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