Michele Rout

Content Writer & Marketing Consultant @Self employed freelancer

South Africa💸 MarketingCopywriter🧨 ConsultingCommunications ManagerContent Manager

I am an experienced marketing strategist and content writer, specialising in B2B markets. The benefit of working with someone like me, who is both a strategist and writer, is my ability to develop a cohesive plan and impactful messaging that aligns with overarching marketing goals to drive results. I also offer a full-service advertising solution, streamlining all your marketing needs under one roof, which is particularly useful if your business does not have a dedicated marketing person or department. Say goodbye to the hassle of coordinating freelancers or dealing with agency overheads. I offer a single point of contact for everything—from strategy development to compelling copywriting, design, production, and media placement.

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Work Background

FreelanceB2B Marketing Consultant, Content Writer & LinkedIn Specialist

Sep. 2021Prince Albert, Saskatchewan, CanadaAs a freelance B2B copywriter and content strategist, I specialise in crafting tailored account-based B2B marketing strategies. My expertise extends to LinkedIn content development and advertising, website design, copywriting, and development, as well as creating impactful content for various channels, including direct email marketing, videos, business communications, paid media, organic search, blog articles, webinars, and events.

FreelanceCommunications Consultant

Aug. 2016 - May. 2017Durban Area, South Africa

InitiativeAccount Director

Jan. 2008 - Jul. 2016DurbanClient service, brand & communication strategy, media planning, production, campaign management.

Red NailAccount Executive

Oct. 1995 - Dec. 1996Johannesburg Area, South Africa

The White House DDBAccount Executive

Feb. 1994 - Aug. 1995Cape Town Area, South Africa

FMIContent Manager / Writer

Jun. 2017 - Sep. 2021Durban Area, South AfricaMy role, in a nutshell, is to create content and marketing material for various key audiences (financial advisers, customers, internal), across a range of platforms (online advertising, social media, web, editorials, blogs, brochures, emailers, video). I'm also involved in communication and social media strategy development. I drive editorial angle ideation, development and writing. And I mentor the development of our bubbly and talented young creative copywriter.

The Hardy BoysBusiness Unit Manager FMCG

Aug. 2001 - Jun. 2007Durban Area, South AfricaInvolved at a strategic level on brands including product innovation, immersions, consumer research, activations, brand positioning and communication strategy development. I have also worked across a wide range of media disciplines – TVC, radio, print promotions, videos and packaging – and gained experience in managing a team and supporting them with their day to day projects (processes, briefing, reviews, brainstorms, costs and timing plans).