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Work Background
FreelanceB2B Marketing Consultant, Content Writer & LinkedIn Specialist
Sep. 2021Prince Albert, Saskatchewan, CanadaAs a freelance B2B copywriter and content strategist, I specialise in crafting tailored account-based B2B marketing strategies. My expertise extends to LinkedIn content development and advertising, website design, copywriting, and development, as well as creating impactful content for various channels, including direct email marketing, videos, business communications, paid media, organic search, blog articles, webinars, and events.
FMIContent Manager / Writer
Jun. 2017 - Sep. 2021Durban Area, South AfricaMy role, in a nutshell, is to create content and marketing material for various key audiences (financial advisers, customers, internal), across a range of platforms (online advertising, social media, web, editorials, blogs, brochures, emailers, video). I'm also involved in communication and social media strategy development. I drive editorial angle ideation, development and writing. And I mentor the development of our bubbly and talented young creative copywriter.
FreelanceCommunications Consultant
Aug. 2016 - May. 2017Durban Area, South Africa
InitiativeAccount Director
Jan. 2008 - Jul. 2016DurbanClient service, brand & communication strategy, media planning, production, campaign management.
The Hardy BoysBusiness Unit Manager FMCG
Aug. 2001 - Jun. 2007Durban Area, South AfricaInvolved at a strategic level on brands including product innovation, immersions, consumer research, activations, brand positioning and communication strategy development. I have also worked across a wide range of media disciplines – TVC, radio, print promotions, videos and packaging – and gained experience in managing a team and supporting them with their day to day projects (processes, briefing, reviews, brainstorms, costs and timing plans).
Barnardo'sAccount Executive, Corporate Relations
Oct. 1997 - Mar. 1998United Kingdom
Red NailAccount Executive
Oct. 1995 - Dec. 1996Johannesburg Area, South Africa
The White House DDBAccount Executive
Feb. 1994 - Aug. 1995Cape Town Area, South Africa
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