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Work Background
Guide InvestimentosCustomer Experience (CX) Coordinator
Jan. 2023São Paulo, Brazil- Directed co-creation workshops, architecting solutions that maximize user engagement and ROI in the digital domain.
- Established a robust UX Metrics System, optimizing user experiences and decision-making processes across asset management platforms.
- Championed user-centric service design principles, ensuring their seamless integration in financial applications.
- Led cross-functional teams, closely collaborating with business areas to balance design innovation with financial and operational goals.
Guide InvestimentosSenior Product Designer
Jun. 2021 - Jan. 2023São Paulo, Brazil- Developed comprehensive user journey maps, aligning platform interfaces with diverse business areas and supporting key investment objectives.
- Engineered high-fidelity prototypes, expediting the design-to-launch process for trading and financial tools.
- Collaborated with TI architecture and developers to create a Design System, ensuring consistent and compliant user interfaces across solutions.
- Synthesized actionable insights, influencing the product roadmap and ensuring its alignment with volatile market demands and strategies.
Ogilvy BrasilUX Designer
Apr. 2020 - Jun. 2021São Paulo, Brazil- Conducted comprehensive UX analysis for existing digital products, implementing industry best practices.
- Engineered new website architecture, enhancing both UX and UI elements.
- Collaborated with the agency's Head of Art and Innovation to translate brand design visions into web-appropriate formats.
- Partnered with SEO experts to optimize website visibility and reach.
- Liaised with developers to ensure seamless execution of UI designs.
- Managed pivotal projects including Asa Investments and Medix.
MandacaruDesigner
Feb. 2016 - Mar. 2020Sao Paulo, Brazil- Managed key accounts including the global platform 'What Design Can Do', SESC São Paulo across diverse locations and scopes, and the Municipal Secretary of Innovation and Technology.
- Served as a multidisciplinary designer at one of Brazil's premier design boutiques, emphasizing both traditional and digital design methods.
- Led product and furniture projects, marrying traditional craftsmanship with cutting-edge digital manufacturing techniques.
- Directed the creative process for the 'INSPIRA' project identity; oversaw partner selection and ensured consistent brand identity across all channels, including SESC São Paulo's health events across all 41 units.
- Orchestrated the localization and adaptation of 'What Design Can Do' platform's graphic elements, both online and offline. Also played a pivotal role in organizing and facilitating workshops bridging Brazil and Netherlands collaborations.
VICE Media, Inc.Executive Producer
Jan. 2015 - Dec. 2015Sao Paulo, Brazil- Managed the Skyy Vodka account, ensuring optimal client relations and deliverables.
- Oversaw asset management, coordinating both in-house teams and external suppliers.
- Spearheaded production and scenography for two prominent venues: São Paulo and Olinda.
- Led the pioneering launch campaign “Find a reason to throw a party,” introducing a groundbreaking format merging live events with audiovisual content generation.
- Synthesized and reported feedback from top-tier stakeholders, driving continuous enhancement initiatives.
mcgarrybowenProducer
Feb. 2014 - Dec. 2014Sao Paulo- Helmed the coordination and execution of impactful marketing campaigns tailored for Adidas including the Brazilian FIFA World Cup.
- Prioritized initiatives targeting brand-owned stores and retail outlets.
- Collaborated closely with the agency's creative team, driving the research and development of conceptual pieces.
- Oversaw budgeting processes, ensuring optimal allocation of resources.
- Managed contracts and supervised third-party entities responsible for assembly, display components, and in-store communication strategies.
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