Jana Reis

Data Analytics @University of Kansas

✔️ ITDevOpsProduct ManagerData ScientistData Analyst

Experienced data and business analytics scientist with 8+ years of experience leading fast-paced and high-impact projects at scale, driving significant revenue growth, and enhancing operational efficiency. Transformed complex data into actionable insights, resulting in an 11% revenue increase in 2022-2023. Led the efficient management of a data pipeline and supervised ML models to scale of $1M/month for 200 creators and 496 channels in 2023. Led cross-functional teams and managed budgets of up to $10 million, achieving fast-paced and impactful results. Experience in creating effective data and analytics solutions to customers problems, collaborating with long-term strategic direction and business innovation.

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Network Power<100 people

Roles

🧑‍💼50%

C-level Executive

👍50%

Sales & BizDev

Geos

🇺🇸50%

United States

Work Background

The University of KansasMaster's Candidate in Business Analytics

Aug. 2023Lawrence, Kansas, Estados Unidos · On-siteData Management, Databases and Data Warehousing: data profiling, pattern matching,data extraction, web scraping,(ETL), enterprise data warehouse systems, relational database management system (RDBMS),Online transaction process (OLTP) and online analytical process (OLAP), facts, dimensions, grain, star schema, snowflake schema, data cube, graph database, Hadoop, Hadoop Distributed File System (HDFS), Google Cloud Platform (GCP) Data mining and Machine learning: Clustering, KNN, Linear regression, variable selection, logistic regression, Lasso, Decision tree, Text Data Cleaning, Term Frequency Representation,Text Analytics and Sentiment analysis, Topic Modeling, Text Classification, Text Classification with Neural Nets, Deep learning,Image Classification, Web Scraping, LLM

NWB - Network BrasilData Analytics Manager

Jan. 2022 - Aug. 2023Brazil · On-site- Enhanced strategic partnerships with key stakeholders across functions, significantly bolstering the online community and creator economy on social media platforms like YouTube, TikTok, Kwai, and Facebook, while ensuring compliance with safe practices within regulated industry standards in Brazil. - Built and maintained data science and machine learning models to optimize management and creator monetization efficiency, and to drive product improvements for AdSales systems, leading to the trusted and efficient management of $1M/month for 200 creators and 496 channels in 2023. Enhanced NWB's brand and reputation in the creator economy ecosystem. - Orchestrated data analysis and visualization initiatives to optimize annual planning and resource allocation, leading to a 40% revenue increase and expansion opportunities for internal Business Units, seamlessly managing competing priorities. -Developed a real-time management system with dashboard creation for sales, finance, production team, and HR, achieving a profit target of USD 10 million in one year for the company. -Oversaw 10 weekly digital marketing projects for major companies like Nike, handling athlete and influencer contract management and media, advertising, and paid promotions. -Implemented the CRM system (PipeDrive) and ERP for the finance department within around 6-month timeframe, impacting 130 employees and contributing to the recognition of having the most efficient team in the company. -Managed a team of 6 in restructuring processes for the "NWB" BU, integrating systems for data creation, data mining, data engineering, and dashboard production, applying the CRISP-DM methodology at every stage.

Instituto Humanitas360Business Operations Manager

May. 2020 - Aug. 2021Brazil · On-site-Managed 8 concurrent projects focusing on data-driven decision-making for structuring and implementing social business startups across two Brazilian states, handling an annual budget of USD 1 million through ERP automation. -Negotiated pro bono ERP implementation with Salesforce, demonstrating persuasive skills, and trained an 8-person team in the system implementation. -Developed and implemented effective strategies to advance the organization's mission, ensuring alignment with the legal team regarding opinions and advocacy outcomes aimed at altering Sao Paulo state laws and decrees and also ensured alignment with the communications, PR, and social media team regarding upcoming events of the week featuring our CEO's participation.

Governo do Estado de Minas GeraisAdjunct State Secretary of Social Assistance

Feb. 2019 - May. 2020Brazil · On-site-Oversaw a Secretariat of 1200 employees, driving a monthly provision of USD 4.8 million in payments through electronic protocols and digital platforms for emergency assistance to vulnerable and socially at-risk populations. -Implemented a digital data science process for comprehensive data access for the Government during the “Brumadinho” dam collapse, ensuring compliance, and facilitating a USD 4 billion compensation package for affected families. -Created a digital assistance process for state school meal programs, negotiating a partnership between the government and fintech companies nationwide, securing USD 32 million to provide digital cash transfers for 380,000 students.

Câmara Municipal de São PauloChief of Staff

Sep. 2017 - Feb. 2019Brazil · On-site-Allocated municipal resources for constructing 15 schools, utilizing a database program for resource and needs analysis, eliminating the queue of 1.1 million children awaiting school placement. -Led a team of 26 individuals in developing a data science-based system to oversee 30 weekly public budget projects. -Facilitated, collaborated, and monitored tasks related to the overall functioning of the council and kept the leadership well-informed.

Prefeitura de São PauloMunicipal Assistant Secretary for Social Services and Development

Jan. 2017 - Sep. 2017Brazil · On-site-Managed 50-70 annual contracts with a budget involvement of USD 240 million, implementing an internal digital management system to monitor contracts and enhance transparency.

PDRProject Coordinator

Jan. 2014 - Jan. 2017Brazil-Spearheaded 2 projects for securing financial support for the establishment of one of Brazil's largest social organizations (Gerando Falcoes Institute), and for the creation of the Latin American Drug Policy Platform. -Managed 4 people while structuring the Institute's private social investment thesis.

BRFPrivate Social Investment Analyst

Dec. 2012 - Dec. 2014Brazil · On-site-Managed BRF's private social investment in 41 cities neighboring the company's production units, focusing on development projects, socioeconomic impact, and combating poverty and vulnerability. -Structured management systems and processes within the SAP system, conducted contract reviews and managed overall information inputs.

Instituto IgarapéProgram Manager

Jan. 2011 - Dec. 2012Brazil · On-site-Managed BRF's private social investment in 41 cities neighboring the company's production units, focusing on development projects, socioeconomic impact, and combating poverty and vulnerability. -Structured management systems and processes within the SAP system, conducted contract reviews and managed overall information inputs.

Fundação Fernando Henrique CardosoEvent Coordinator

Jan. 2009 - Jun. 2010Brazil · On-site-Supported the development of content for national and international seminars at the Institute by prospecting and retaining speakers, managing seminar logistics, creating communication materials, and coordinating event teams.

Fundação Fernando Henrique Cardoso Editing Assistant

May. 2007 - Dec. 2008Brazil · On-site-Assisted the editing of the "Telecommunications Memory" project by processing audiovisual material, organizing printed and digital archives, reviewing institutional texts, and transcribing English-to-Portuguese translations.

Artesanato Solidario - ArteSolProject Analyst

Apr. 2006 - Apr. 2007Brazil · On-site-Monitored social investment impact analysis projects, fostering relationships with beneficiary communities, artisan groups, and local managers. -Prospected and secured funding from the public and private sectors and international development cooperation agencies.