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Work Background
Farica LLC / Decor & CozyOwner – Project Manager
Jan. 2022El Paso, Texas, United States🔸 Founded an e-commerce platform promoting Mexican culture by connecting U.S. consumers with skilled artisans through curated, authentic products. 🔸 Built and now maintains an online store featuring handmade crafts, kitchenware, and home décor, guaranteeing a user-friendly and visually engaging shopping experience. 🔸 Manages the full business lifecycle, including brand development, product sourcing, export logistics, digital marketing, Etsy sales management, and planning for Amazon expansion. 🔸 Promotes fair trade practices and enhanced artisan visibility through strategic product positioning, storytelling, and culturally respectful marketing.
FEMSAStrategic Planning – Project Manager
Jan. 2009 - Jan. 2011Monterrey Area, Mexico🔸 Managed the company’s annual Project Portfolio, evaluating business impact and aligning priorities with executive strategy to optimize resource allocation. 🔸 Ensured project execution within scope, time, and budget by applying PMI methodologies and best practices. 🔸 Created and launched the USA Procurement Office, resulting in a 20% increase in profit margins on imported goods through cost optimization and supplier alignment. 🔸 Led the end-to-end development of new products, driving efforts from ideation to licensing and market launch, enhancing product innovation capabilities. 🔸 Consulted on the establishment of a formal Project Management Office (PMO), aligning with the OPM3 maturity model to strengthen organizational project performance. 🔸 Designed and implemented standardized processes for business cases, execution tracking, and project closure, reducing the occurrence of unprofitable projects and improving governance.
CEMEXProject Manager Jr. – Processes & IT
Jan. 2006 - Jan. 2009🔸 Supported the creation and operation of the internal Project Management Office (PMO), enabling executive-level visibility into project performance and strategic alignment. 🔸 Developed methodologies for resource and process management, including standardized documentation, procedures, and review systems to enhance efficiency. 🔸 Delivered web-based training simulations and comprehensive project documentation to scale PMO practices across departments and improve adoption. 🔸 Led the implementation of CEMEX’s project management tool (Clarity.MSP), and authored user manuals and quick guides to support effective onboarding and usage.
CemexCommercial Intern
Jan. 2006 - Jan. 2009Monterrey, Nuevo León, Mexico🔸 Negotiated pricing and delivery timelines with suppliers at the Multi-Product Procurement Office, guaranteeing cost-effectiveness and timely fulfillment of purchasing needs. 🔸 Organized and executed logistics for the company’s Annual Sales Event, coordinating vendors, managing schedules, and aligning cross-functional teams to deliver a company-wide initiative.
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