Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Procter & GambleIT Digital Go To Market Program Senior Manager
Dec. 2022 - Aug. 2025Brazil, São Paulo• Product Owner for analytical products enabling data-driven decisions across Brazil and Latin America.
• Optimized merchandiser routing and resource allocation — delivered 7% annual savings (multi-million BRL impact) by reducing headcount needs and travel inefficiencies through predictive modeling.
• Developed assortment recommendation engine integrating six machine learning algorithms, resulting in +16% Net Operating Sales (NOS) growth in the indirect channel.
• Scaled analytical products to 8+ markets, standardizing data pipelines and governance models across LATAM. • Defined analytics KPIs and roadmap with business leaders, improving decision-making cycle by 40%. • Managed cross-functional teams and trained 30+ users, enhancing analytics adoption and data literacy.
Procter & GambleIT Analytics and Insights Data Analyst Manager
Sep. 2018 - Nov. 2023Brazil, São Paulo• Built and deployed machine learning models for sales forecasting and category driver identification, supporting double-digit category growth.
• Designed and maintained Power BI dashboards for Category Management, reducing reporting time by 60% and driving portfolio optimization decisions.
• Implemented NLP model for product master data classification, cutting manual tagging effort by 80% and mitigating human error.
• Partnered with global teams to integrate local models into corporate data ecosystem, ensuring scalability and reusability.
Procter & GambleBusiness Intelligence Intern
Sep. 2016 - Sep. 2018Brazil, São Paulo• Created store-level sales target model for indirect channels, driving +10% NOS growth.
• Developed executive scorecards and automated reports for leadership performance tracking.
• Supported pricing analytics and sales forecasting activities.
Intch is a Professional Networking App for the Future of WorkSee more people like Ana Carolina on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1026939 people
27
Project Manager (PMP) | Process Improvement, Onboarding & Workflow Optimization
194
Engenheiro de software - Sênior
15
CEO & Founder @ Axis Improvement
163964 people
16
Solutions Architect
22
Project Manager @ Dworkin
16
Founder @ Brain Legal