Enfuego Strategic CommunicationsPrincipal Owner
Jun. 2009 - Mar. 2013Boulder, COEstablished and led this PR, Branding, Digital Marketing, and Communications firm that served an array of businesses in the technology, consumer goods, health sciences, non-profit, and professional service sectors. Became certified in Google AdWords, AWS (DSP), and Lithium. Worked extensively with Google DCM and Oracle Marketing Cloud (DMP). Clients included AI and SaaS solution providers, cyber security, consumer goods, health sciences, non-profit, and professional service sectors.
Typical engagements spanned strategy, market analysis, product launches, branding, content strategy, email campaigns, mobile marketing, organic and paid social, PPC, PR, and SEO. Clients included AI and SaaS solution providers, telecom, cybersecurity, Health and Wellness, and collaboration platforms. Utilized martech stack of Salesforce, Constant Contact, and Pardot. Key Client Accomplishments and Achievements • Constant Contact: PR Agency of Record. Drove a 25% increase in social media programs.
• Ricoh Global Software Services: Relaunched division in the UK, France, Germany, and the Netherlands using GDPR compliant campaigns including email, social media, and blogging.
• NTT: Wrote the Nippon Telephone and Telegraph Global Internet Threat report after harvesting One-Trillion bytes of data and broke it down into 45 Excel spreadsheets to view the data and see trends in the global cyber security world and then wrote about it.
• Hatch Networks: Led product marketing for a social media platform launch at Hatch Networks. Increased share of voice and drove 50% increase in leads within 3 months.
• Big Panda: Handled PR and analyst relations for DevOps AI startup (A Sequoia/Mayfield funded IT management startup). Drove outbound marketing programs including blogging and social media along with improving Twitter following from 215 to more than 1,700.