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Network Power<100 people
Roles
💰50%
Investor & VC
💸50%
Marketing
✔️50%
IT
Geos
Work Background
GUZZUUX Designer & Researcher
Sep. 2022 - Sep. 2023Barcelona, Catalonia, SpainGUZZU is a WEB3 startup with a marketplace for Digital Assets in the Music industry. Since the beginning, I helped evolve the main flows while researching the market and its main target with quantitative and qualitative methods. In parallel, I helped improve the existing Style guide and designed new pages for new developments using Figma.
Barcelona Technology SchoolUser Experience Professor (Product Manager Master's Degree)
Sep. 2021Barcelona, Catalonia, SpainI'm thrilled each year with the possibility of sharing trusted workflows, and tools and getting updated in the industry thanks to a great group of new students that aim to know one of the huge modules in this Master's Degree. My best reward is helping thrive a bunch of ideas that come up as real and feasible projects after 6 months.
Barcelona Code SchoolCoordinator and Professor at the UX/UI Bootcamp
Jan. 2021 - Mar. 2021Barcelona, Catalonia, Spain
Barcelona Code SchoolProfessor at the UX/UI Bootcamp
Nov. 2020 - Jan. 2021Barcelona, Catalonia, Spain
ëatnovation by food-thinkersUser Experience Researcher
Mar. 2020 - Jun. 2020BarcelonaAs a consultant for a mid-term project, I have been responsible for the definition of some key KPIs and the main research during the early part of the project.
Barcelona Code SchoolGuest lecturer at the UX/UI Bootcamp
Nov. 2019 - Nov. 2020Barcelona, Catalonia, Spain
NPAW — Nice People At WorkUX Designer & Researcher
May. 2019 - Jul. 2019Barcelona Area, SpainAs a consultant for a mid-term project, I have been responsible for the improvement of some navigation issues on their main SaaS platform. Among other responsibilities I enjoyed:
✓ Categorizing the actions on the navigation bars
✓ Simplifying processes on wizards and dashboards
✓ Defining the information architecture (IA)
✓ Interviewing stakeholders
✓ Usability tests in-house My workflow was:
✓ Benchmark
✓ Interviews & surveys
✓ IA hierarchy ✓ Card-sorting
✓ Wireframing
✓ Axure
✓ Sketch
✓ Usability Test During a UX consultancy at NPAW, I reshaped and recreated their main Dashboard environment and creation processes. I chose some research methods (Usability tests and Card sorting) before starting the project to finally deliver fully navigable wireframes (in Axure) to be tested and converted into a perfect pixel prototype (in Invision).
Adrian OrtinezSenior UX Designer & Product Designer
Feb. 2019Barcelona→ Work flow ① User and market research ② Interaction Design and Prototype
③ Visual guidelines and UI → Tools
✓ Hotjar, User interviews, Surveys, Google Analytics
✓ Figma, Axure, Sketch, AdobeCC
✓ Invision, Zeplin
OgilvyUX Designer & Researcher
Aug. 2017 - Sep. 2018Barcelona Area, Spain✓ Work with a proven process Axure → Sketch → Zeplin
✓ Work in squads: UX, UI, PM, Dev
✓ Sketching using lots of recycled papers
✓ IxD with Axure
✓ Defining UI with Sketch
✓ Delivering with Invision and Zeplin
✓ Client<->Agency Groomings
✓ Sprint conceptualization
✓ Agile methodology for international projects
✓ Internal software: Slack, Jira & Confluence
✓ Feedback loops w/ third party development companies
✓ Coffee-machine networking b/w departments
✓ Ideas/couch/beers afternoons
Serhs TourismUX Designer | Webmaster
May. 2016 - Aug. 2017BarcelonaI have been responsible for the execution of Sales and Marketing goals for the company’s websites and email communication with customers in Western Europe as Global Content Marketer. Focused in growing customer acquisition channels including: SEO, Affiliate, Email, Digital ads, blogs, social channels, loyalty and reactivation as well as marketing partnerships, events and initiatives. Among others, my functions have been: UX
✓ Investigation w/ interviews, surveys, Analytics, Yandex
✓ Sketching
✓ Prototyping using Axure & Justinmind
WEB
✓ Develop & Maintenance Corp websites (national-international markets)
✓ Web Analytics, using Google Analytics & Yandex
✓ Conversion funnels analysis to increase conversion rates DESIGN
✓ Layout&Creations w/ DreamweaverCC, InDesignCC, PhotoshopCC 2017
INTERN&DATA
✓ Manage Data Bases & Mailing lists and Segments using SmartFocus & Mailchimp
✓ Manage Banners using OpenX Ad Server
✓ Other Intern Tools: SmartSheet (SaaS), Atlassian Jira (issue tracker), FileZilla
AbFront-end & Wordpress Dev
Mar. 2016 - Apr. 2016BarcelonaAmong others, my functions were: ✓ Layout Newsletters
✓ Maintenance & Update of WordPress sites
✓ Competitors analysis for SEO strategy using Semrush
✓ Edit using PhotoShopCC 2015
✓ Among other Tools: Asana, SEMRUSH, FileZilla, Indesign CC2015, Dreamweaver CC2015, Litmus
Studio MirannaltiWeb & Graphic designer
Aug. 2015 - Jan. 2016FirenzeAs a well-known local Studio we worked for all the small and medium companies there are in Tuscany. Among others, my functions were: ✓ Build webs using FTP
✓ Use CMSs to build sites with short delivery times ✓ Assist clients ✓ Attend meetings for occasional changes
✓ Edit using PhotoShop CS6
✓ Layout using InDesign CS6
Occinance slChief Communications Officer and Partner
Jun. 2011 - Jan. 2014Barcelona - VielhaAmong others, my functions were: ✓ Graphic Designer (logo)
✓ Build and keep updated the official site
✓ Community management ✓ Attend meetings
✓ Counseling all projects and decisions
✓ Attend all the Trade Shows
AutodisciplineWork&Travel
Jul. 2007 - Feb. 2015Bristol, Malta, Südtirol, Sardegna, España✓ Bristol, Malta, Südtirol, Sardegna, España My challenge has always been to travel as far and as much as I've been able to, and this has been my most used tool to get resources and see the globe.
First as a waiter, sometimes as a barman and finally as a chef de rang, restaurants and hotels helped me to get what I wanted during this period.
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