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Work Background
GoogleAd Grants Account Coordinator / Marketing Specialist - In-Kind Team
Sep. 2021 - Sep. 2023United States · Remote• Managed & optimized Google Ad/Ad Grants accounts with a $10,000 monthly budget, implementing KPIs such as audience retargeting, tracking setup, PPC strategy, & keyword research to enhance ad performance. • Partnered with nonprofit clients to create & execute ad campaigns within Ad Grant guidelines. • Analyzed data from Google Ad Grant accounts, pinpointing trends; delivered actionable insights and recommendations to clients, resulting in a 20% increase in click-through rate and a 15% decrease in cost per acquisition. • Moderated two support forums for Ad Grants & Nonprofit communities, ensuring timely responses to questions & necessary revisions to informational articles.
FESTIVALS OF MUSICEmail and Social Media Marketing Associate
Oct. 2018 - Jul. 2021Douglassville, PA• Streamlined internal databases, managing new school entries and optimizing reservations. Created marketing schedules for 3 brands, ensuring optimal representation and visibility. • Developed and executed marketing schedules, enhancing brand visibility across national and localized markets, and increasing reservations an average of 5% each season. Launched targeted paid media campaigns on Facebook and Instagram, utilizing data analytics for precise audience targeting. • Evaluated email analytics and crafted engaging campaigns using Emma Email Marketing, guaranteeing that marketing efforts reached the right audience. Crafted impactful Facebook ads for effective outreach. • Designed print media and direct mail flyers to extend the reach of the marketing plan. • Created best practice guides for planning and shipping tasks related to over 30 annual events. Updated and maintained databases, optimizing efficiency and organization across marketing and event planning tasks.
Miller RestorationEstimator
May. 2016 - Oct. 2018Phoenixville, Pennsylvania · On-site• Acted as the primary office contact for homeowners, insurance agents, adjusters, and TPAs, addressing questions, acquiring new jobs, and overseeing existing work. Coordinated with 2-4 production managers and 6-10 technicians for efficient daily task management. • Composed estimates for various jobs using Xactimate & Symbility software, covering water mitigation, fire restoration, and mold remediation. • Managed the billing process for estimates, ensuring accurate invoicing to insurance companies and Third-Party Administrators. • Monitored an average of 5-30 job statuses within a customized CRM platform, enhancing operational efficiency. • Managed employee training for new admin and technician hires, providing on-going guidance, feedback, and how-to guides.
The SyndicateSynner - Street Team Member
Mar. 2014 - Dec. 2014• Engaging in online promotion of artists and distributing promotional materials at concerts and special events across the greater Boston area.
• Contributing to special promotions and marketing campaigns within the local market, supporting broader brand initiatives.
Highline BallroomMarketing Intern / Box Office Representative
Jul. 2013 - Dec. 2013New York, NY · On-site• Redesigned & revitalized 3 major social media platforms (Facebook, Instagram, & Twitter), executing promotional campaigns. • Managing promotional materials (flyers & posters) to ensure consistent brand representation. • Kept event pages on TicketWeb & the venue's blog up to date with relevant event information. • Offered seamless customer service operations by optimizing ticket sales processes, resolving inquiries promptly, and streamlining will-call management for live shows, resulting in a 25% increase in customer satisfaction ratings.
EMI Music/Capitol RecordsDigital Marketing Intern
Sep. 2012 - Dec. 2012New York, NY · On-site• Collaborated with blogs to organize artist giveaways and promotions.
• Arranged interviews between bloggers and artists, facilitating meaningful connections and promotional opportunities.
• Designed engaging Facebook cover photos and banners weekly using Photoshop.
PFA MediaPublic Relations Intern
Jul. 2012 - Dec. 2012New York, NY · On-site• Conducted thorough research on entertainment companies & existing media to identify suitable opportunities for clients. • Managed the distribution of weekly press releases, ensuring timely & effective communication with media outlets.
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