Emily Johnston

N/A @N/A

Email Marketing ManagerDigital Ads Manager💸 MarketingCRM managerMarketing Analytics ManagerSEO Manager

Hi! I’m Emily, a digital marketing professional with experience in multiple industries, from restoration to travel to tech. My experience across multiple industries has given me a unique perspective to see marketing solutions from many different angles. As a professional: Throughout my 8+ year career, I have gained experience in several marketing focuses. I am a go-getter, who knows how to get things done. I thrive in situations where I am helping a client solve problems. My experience has taught me the importance of the balance between data-driven decisions and creative decisions. I am looking to continue my career as a marketing analyst to help clients interpret & understand their marketing data. Skills: Digital marketing, campaign management, Google Ads, GA4, email marketing, marketing analytics, project management, SEO, employee trainings, and organization Outside of work: - I am taking courses to uplevel my SQL & Excel skills. - I play the NYT Connections & Strands games with my mom and aunt every day. - I love to take my dog downtown to explore & interact with people out and about, she helps me work on my small talk skills. Who am I? - A problem solver. - High achiever and adaptive. - A self starter & a skilled collaborator. - A Pilates enthusiast. - A plant lover.

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Work Background

GoogleAd Grants Account Coordinator / Marketing Specialist - In-Kind Team

Sep. 2021 - Sep. 2023United States · Remote• Managed & optimized Google Ad/Ad Grants accounts with a $10,000 monthly budget, implementing KPIs such as audience retargeting, tracking setup, PPC strategy, & keyword research to enhance ad performance. • Partnered with nonprofit clients to create & execute ad campaigns within Ad Grant guidelines. • Analyzed data from Google Ad Grant accounts, pinpointing trends; delivered actionable insights and recommendations to clients, resulting in a 20% increase in click-through rate and a 15% decrease in cost per acquisition. • Moderated two support forums for Ad Grants & Nonprofit communities, ensuring timely responses to questions & necessary revisions to informational articles.

FESTIVALS OF MUSICEmail and Social Media Marketing Associate

Oct. 2018 - Jul. 2021Douglassville, PA• Streamlined internal databases, managing new school entries and optimizing reservations. Created marketing schedules for 3 brands, ensuring optimal representation and visibility. • Developed and executed marketing schedules, enhancing brand visibility across national and localized markets, and increasing reservations an average of 5% each season. Launched targeted paid media campaigns on Facebook and Instagram, utilizing data analytics for precise audience targeting. • Evaluated email analytics and crafted engaging campaigns using Emma Email Marketing, guaranteeing that marketing efforts reached the right audience. Crafted impactful Facebook ads for effective outreach. • Designed print media and direct mail flyers to extend the reach of the marketing plan. • Created best practice guides for planning and shipping tasks related to over 30 annual events. Updated and maintained databases, optimizing efficiency and organization across marketing and event planning tasks.

Miller RestorationEstimator

May. 2016 - Oct. 2018Phoenixville, Pennsylvania · On-site• Acted as the primary office contact for homeowners, insurance agents, adjusters, and TPAs, addressing questions, acquiring new jobs, and overseeing existing work. Coordinated with 2-4 production managers and 6-10 technicians for efficient daily task management. • Composed estimates for various jobs using Xactimate & Symbility software, covering water mitigation, fire restoration, and mold remediation. • Managed the billing process for estimates, ensuring accurate invoicing to insurance companies and Third-Party Administrators. • Monitored an average of 5-30 job statuses within a customized CRM platform, enhancing operational efficiency. • Managed employee training for new admin and technician hires, providing on-going guidance, feedback, and how-to guides.

The SyndicateSynner - Street Team Member

Mar. 2014 - Dec. 2014• Engaging in online promotion of artists and distributing promotional materials at concerts and special events across the greater Boston area. • Contributing to special promotions and marketing campaigns within the local market, supporting broader brand initiatives.

Highline BallroomMarketing Intern / Box Office Representative

Jul. 2013 - Dec. 2013New York, NY · On-site• Redesigned & revitalized 3 major social media platforms (Facebook, Instagram, & Twitter), executing promotional campaigns. • Managing promotional materials (flyers & posters) to ensure consistent brand representation. • Kept event pages on TicketWeb & the venue's blog up to date with relevant event information. • Offered seamless customer service operations by optimizing ticket sales processes, resolving inquiries promptly, and streamlining will-call management for live shows, resulting in a 25% increase in customer satisfaction ratings.

EMI Music/Capitol RecordsDigital Marketing Intern

Sep. 2012 - Dec. 2012New York, NY · On-site• Collaborated with blogs to organize artist giveaways and promotions. • Arranged interviews between bloggers and artists, facilitating meaningful connections and promotional opportunities. • Designed engaging Facebook cover photos and banners weekly using Photoshop.

PFA MediaPublic Relations Intern

Jul. 2012 - Dec. 2012New York, NY · On-site• Conducted thorough research on entertainment companies & existing media to identify suitable opportunities for clients. • Managed the distribution of weekly press releases, ensuring timely & effective communication with media outlets.

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