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Work Background
GladlyDirector of Employee Experience
May. 2022 - Sep. 2023Remote-Developed and executed employee experience strategies alongside cross-functional teams with programs that fostered the internal community, increasing engagement and satisfaction by 9% organization-wide. -Leveraged data analytics from biannual surveys to enhance the employee feedback process, resulting in a 20% increase in participation. -Championed diversity and inclusion initiatives, such as leading the first DEIB internal training, serving as an advisor on the DEIB team, and co-leading the women's ERG, empowering employees to contribute their unique perspectives.
-Implemented a new quarterly performance review process and built the framework for career tracks to enhance feedback consistency and employee retention. -Managed and coordinated diverse in-person and virtual events, including lunch and learns, external speaker series, quarterly meet-ups, manager retreats, and annual offsite gatherings.
-Spearheaded innovative employee recognition and reward programs, improving morale, retention rates, and fostering a culture of appreciation. -Served as an advisor to the people operations and recruiting teams to enhance the onboarding process and equip new hires with essential company knowledge for their successful integration.
-Utilized technology and data-driven insights to drive continuous improvements in the employee experience journey, building trust with the c-suite leadership team. -Effectively communicated and advocated for the importance of employee experience to senior leadership, securing support and resources for impactful workforce initiatives. -Introduced and established the first monthly internal newsletter for effective communication and engagement across the organization.
WonoloRetention and Experience Communications Manager
Apr. 2019 - Dec. 2019San Francisco Bay Area-Launched Wonoloer (gig-worker) recognition program with three levels of participation across all markets nationwide
-Created a process to receive direct feedback from Wonoloers (gig-workers). The program launched into a weekly activity that our internal team got to participate in once a quarter
-Built out the culture and diversity awareness external communications program
-Amplified the voice of the Wonoloer (gig-worker) to our internal team by sharing user-generated video content about personal experiences of using our app
-Wrote all communications for Wonolo's Path Forward Program, which connects job opportunities for those with previous justice-system involvement
WonoloEmployee Experience and People Ops Manager
Nov. 2018 - May. 2022Remote-Plan and coordinate in-person and virtual company wide offsites -Created the company’s first virtual recognition awards that is conducted on a quarterly basis to help members of the team feel valued. -Book and host virtual holiday and cultural events throughout the year
-Plan in-person quarterly events for teams across the U.S. and Canada
-Built swag partnership and created a curated inventory to award employees for milestones -Design and write internal monthly and DNI newsletters
-Outreach and coordinate internal lunch and learns and the external speaker series
-Create, source, and write culture blogs about employees and gig-workers on the app -Manage and implement Wonolo’s philanthropic fund for gig-workers in crisis situations
-Co-lead the People of Color ERG to bring diverse voices and ideas to the workplace
WonoloSocial Media Manager
Nov. 2018 - May. 2019San Francisco Bay Area-Single-handedly lead and executed on all social communications across Instagram, Facebook, Twitter, and LinkedIn for our two-sided marketplace app -Grew followers on Instagram from 5k to 14k by implementing targeted marketing campaigns and consistent engagement
-Created all blog content that was brand focused and heavily researched sources for each story including interviews with Wonoloers (workers on our app) and employee team
-Shot and created a substantial creative assets resource that brought a cohesive visual brand story
-Photographed all website images
-Produced video content that highlighted how each customer and worker uses our app
-Launched and maintained the external newsletter to our app user community
The Brightly CoCreative Lead & Designer
Dec. 2017 - Nov. 2018San Francisco Bay AreaChanging the world through social-impact powered e-commerce + building a curated marketplace of sustainable + ethical fashion, homegoods, and clean beauty.
Stride TravelUX Design Intern
Oct. 2017 - Dec. 2017San Francisco Bay AreaRedesign the main landing pages that align with SEO requirements and user's needs. Work with engineers to implement and QA new pages and workflows. Assist with visual design for related marketing campaigns.
ipsyCustomer Service & Social Meadia Specialist
Apr. 2015 - Jun. 2017San Mateo, CAEngaged with users to understand direct feedback of customization tools. Improved matching between products/brands and customers.
Built a case study to add customization tool for customers.
Laid out a internal workflow to allow employees find product resources to answer customer’s needs.
The Walt Disney CompanySouthern California Tourist Destination Sales Intern
Jun. 2014 - Dec. 2014Anaheim, CAManaged an off site ticket location that brought in $93,000 worth of sales.
Reached 125 potential clients to sell park admission tickets at their hotel locations.
Call Me Christine Creative, LLCFractional Employee Experience Manager, Digital Marketer, and Virtual Assistant
Jun. 2013San Francisco Bay Area · Remote-Spearheaded the development and execution of a content marketing strategy for brands, aligning with revenue objectives and reinforcing the overall growth blueprint.
-Established and oversaw a comprehensive content calendar, ensuring consistent rollout of high-quality content that met and exceeded marketing targets.
-Expert in content creation, encompassing compelling copywriting and branded photography that resonates with target audiences.
-Led the launch and delivery of various marketing campaigns, assuming full responsibility for operations, monitoring, and troubleshooting.
-Authored engaging blog content, focusing on conveying authentic brand narratives that fostered community engagement and brand loyalty.
-Clients include: Aerie, Smarties, Adidas Women, Our Place, Jayflex Fitness, Santa Clara Valley Water District, Jenny Lemons, Parkside Harbor, ModCloth, Siren Snacks, Rock Bottom Brewery, BATCH, and more!
Walt Disney WorldDisney College Program Intern
Jan. 2013 - May. 2013Problem solved creatively and efficiently for guest’s needs. Provided exceptional guest service by practicing various sales techniques to 10,000 guests per day.
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