App RadarUser Acquisition Manager
May. 2022 - Oct. 2023Tbilisi, Georgia- Developing user acquisition and paid media strategies for international apps and mobile games clients
- Running Ad-Campaigns with a focus on performance increase/profitability for our clients in channels like Google, Apple Search Ads, Facebook, Snapchat, TikTok, Ad-Networks, etc.
- Identifying & testing new user acquisition (organic & paid) approaches
- Developing, testing, and executing hypotheses and A/B Tests to improve performance
- Communicating with designers to develop new creative strategies for campaigns to increase performance
- Customer communication & project management
- Ensuring & maintaining quality while executing hands-on app marketing for various customer projects
- Analyzing campaigns and reporting to clients