Nika Zhgheria - Maketer, WorkBuddy

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Network Power<100 people

Roles

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Geos

🇬🇪100%

Georgia

Work Background

ViDooFoodCo-Founder

Jun. 2020Tbilisi, GeorgiaViDooFood Gives You the Opportunity to Create an Online Restaurant, in Under Two Weeks and Virtually No Costs At All. We Offer The Full Outsourcing of The Food Preparation Cycle, So Our Clients Can Focus on Sales and Marketing, While We Do Food. Key functions: - Creation and implementation of communication strategy and guidelines. - Content Creation - Creating and Implementing Customer Relation Guidelines. - Identifying Target Audiences - User Acquisition Strategy - Branding

WorkBuddy GmbHMarketer

Dec. 2023Tbilisi, Georgia · Remote

App RadarUser Acquisition Manager

May. 2022 - Oct. 2023Tbilisi, Georgia- Developing user acquisition and paid media strategies for international apps and mobile games clients - Running Ad-Campaigns with a focus on performance increase/profitability for our clients in channels like Google, Apple Search Ads, Facebook, Snapchat, TikTok, Ad-Networks, etc. - Identifying & testing new user acquisition (organic & paid) approaches - Developing, testing, and executing hypotheses and A/B Tests to improve performance - Communicating with designers to develop new creative strategies for campaigns to increase performance - Customer communication & project management - Ensuring & maintaining quality while executing hands-on app marketing for various customer projects - Analyzing campaigns and reporting to clients

ლელო საქართველოსთვის ／ Lelo For GeorgiaHead Of Digital Marketing

Nov. 2019 - Nov. 2021Tbilisi, Tbilisi, GeorgiaParticipating in the planning of Lelo's strategy and pushing it across the available digital channels. Creating and managing Lelo's digital communication infrastructure. Reaching desired audiences through various advertising channels. Utilizing innovative resources to achieve our political goals. Key functions: - Creation and implementation of digital communication strategy and guidelines. - Managing and monitoring the creation of content across the digital channels affiliated with Lelo. (Regional pages, politicians' pages, etc.) - Creating and implementing digital content guidelines. - Create custom target audiences based on different data sources. - Lelo website management, participating in the UI/UX design process. - Consolidated reporting on Lelo's and its competitors' digital activities and their effectiveness. - Achieving digital KPIs Responsible for: • Proper operation of Lelo's digital resources (Lelo and its affiliated pages on various digital platforms: lelo2020.ge / lelocares.ge / Facebook (up to 60 pages) / Youtube / Linkedin / Twitter / Instagram / Instagram / Google

Letse Rage RoomCo-Founder

Mar. 2019 - Mar. 2020Tbilisi, GeorgiaLetse is The First Rage Room in Georgia, Providing The Safe Environment for Individuals, Who Are Eager to Release All of The Negative Energy and Have a Little Fun While Doing it. Basically, You Can Smash Anything That's on The Menu, Anyway, You Can Imagine. Duties: - Planning & Execution of The Digital Marketing Strategy - Overseeing Day-To-Day Operations - Public Relations - Product Development

Albatross - Doors & WindowsMarketing Manager

Jun. 2016 - Feb. 2017TbilisiMain Duties: - Planning and executing the Marketing related activities - Communicating with the Advertisement Agencies - Overseeing the activities of Social Media Management Agency - Training the sales team in result oriented selling Planning and Managing Internal Events: - Corporate Party for 230 People - Football Championship - Showroom Opening Participating in the Branding process: Identifying: - Current Market situation - Brand's Image - Current Customers - Competitors Strengths and Weaknesses Developing: - Brand Values - Brand Purpose - Slogan and Brand Promise - POP and POD - Brand Mission and Vision

GNG MediaCo founder; CMO

Jul. 2016 - Jan. 2017TbilisiGNG Media owns several online media news agencies. Participation in webpage designing process. Developing a Brand code for the company and implementing it. Monitoring content and adjusting it to the target audience. Participating in advertisement placement process on the web-pages. Monitoring statistics and Ad-revenue. Negotiating with potential advertisers. Significant milestones in first three months: - More than 200k average monthly users on one news page - More than 20k followers on Facebook - More than 10k followers on Twitter

Random WordCo Founder

Apr. 2016 - Oct. 2016TbilisiRandom Word creates posters and customized walls. My duties include: - Creating ideas for the poster series and working with the designers to implement them - Planning the strategy for market entry - Communicating with the printing companies to ensure seamless purchasing experience for customers - Managing the social media channels

RevogroupCo Founder

Jun. 2012 - Oct. 2014TbilisiDeveloping and Implementing branding strategy on a day-to-day basis. Planning and executing marketing-related activities. Monitoring Sales. The company was importing low-alcohol beverage from Ukraine and distributing across Georgia.

Free ParliamentCo Founder

Jun. 2011 - Jul. 2013Tbilisi- Participating in the decision making process of the organization management. - Developing a strategy for development of the organization and participating in the planning process of the new projects and events. - Searching for the potential sponsors for the projects and negotiating with them. Determining the target audience and convincing the students from the Caucasus region to participate in our projects. Projects: (2011) - Commonwealth Parliamentary Association simulation – Head organizer, Head of delegation (2011) - European Parliament simulation – Head of Committee (2012) - Free Parliament session for Caucasus region students – Head organizer (2012) - Seminar -”The role of the religion in global politics”. Organizer (2012) - Seminar -”Dictatorship regimes”. Organizer (2013) – World religions Parliament simulation – Head organizer, Head of the committee (2013) – Seminar – “Discussing the marketing cases” – Organizer

Academy of Digital IndustriesLecturer

Apr. 2019 - Dec. 2019Tbilisi, Georgia- Social Media - Digital Marketing

meta agencyAccount Director

Mar. 2017 - Nov. 2019Tbilisi, GeorgiaMr Wolf is a solution-oriented, full-service Creative Agency, working with successful local and International brands. Main Duties: – Taking a lead in clients’ marketing and advertising strategies – Leading a team to provide the utmost level of client service – Liaising with clients at a senior level on a day-to-day basis – Promoting the expansion of business with existing clients – Completing projects to a specific schedule and within an agreed budget - Supervising Content creation - Overseeing The Digital Planing Process - Supervising Account Managers - Campaign planning and execution Notable Clients: - Mcdonalds Georgia - Gedeon Richter - LG - Ukve - Healthy Water Georgia

DG ConsultingEnvironemntal expert

May. 2015 - Jun. 2016TbilisiWorking on environmental impact assessments,emergency response plans, environmental policies, market and social studies for the large scale on-going projects that were mostly funded by the EBRD, World Bank and other highly respected financial institutions. My duties included participating in the field work that included: - Environmental baseline monitoring - Sociological surveying

Erasmus Student NetworkMember of the team

Oct. 2013 - Jun. 2014TbilisiThe main goal of our team was to assure the easy social integration for the foreigner exchange students. Also, one of the goals was the introduction of the Georgian culture to the foreigners during their stay in the country.

Policy and Management Consulting Group - PMCGMarketing Intern

Apr. 2014 - Jun. 2014TbilisiThis project was part of the “Marketing management” course at ESM Tbilisi and it was funded by USAID. I was member of the group, which had the task to develop a marketing strategy to the PMCG-owned company AGROMAN, operating in the agricultural sphere, but had very little awareness across Georgia.