Requests
0
5
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💰100%
Investor & VC
🔥100%
Startup Founder
✔️100%
IT
Geos
Work Background
VERSESDirector, Client-Facing Data Science
Jan. 2023New York, NYSolving client logistics and warehousing challenges with a toolset built around spatial data technology and digital twins.
VERSESData Science | Simulation
Jan. 2022 - Jan. 2023New York, New YorkBuilding simulations and analytics for the Spatial Web
Prohaska ConsultingAd Tech Consultant
Sep. 2021New York, NYHelping ad tech companies plan for the future and adapt to the changing digital landscape Check the company out at prohaskaconsulting.com
Practical Marketing Analytics, LLCConsultant in Data Science and Marketing Analytics
May. 2021New York, NY
RAPPVP, Experience Analytics
Apr. 2019 - May. 2021New York, NYLeading Experience Analytics team for a major multi-year digital transformation initiative for a large pharmaceutical client.
Sizmek/Rocketfuel/[x+1]Senior Director, DMP Analytics and Solutions Engineering
Apr. 2011 - Nov. 2018New York, NYLead an analytics department providing DMP data strategy, predictive models and automated targeting in support of real-time site personalization and media buying on real-time exchanges, and a solutions engineering team responsible for DMP and Site Personalization implementations . Also provided consulting, custom reporting and training to clients in the setup and management of DMP and site personalization projects. Led specification, testing and rollout of AI-based real-time site personalization solution through to first client implementations.
Publicis ModemVice President, Digital Measurement & Analytics
May. 2010 - Apr. 2011New York, NY- Manage vision, delivery and quality of measurement and analytics for Publicis Modem clients. - Develop new service offerings, then develop/execute the go-to-market strategy for commercializing them.
- Strategic support for new business efforts within the digital agency and across Publicis Groupe companies.
Practical Marketing AnalyticsMarketing and Audience Analytics Consulting
Aug. 2009 - Jun. 2010New York, NYCustom Marketing and Media Analytics - Measurement plans around your goals for your marketing program, web site or campaign, DM/DR campaign, or interactive TV application - Assessment/reporting performance vs. your marketing objectives, identifying threats and opportunities and highlighting the key levers driving performance. - Data-driven marketing mix assessment and optimization - Optimization of online marketing: banner, paid/natural search, affiliate programs, social media I have over 20 years of experience in making sense of data from a wide range of sources including CRM, internal sales and promotions tracking, syndicated CPG data (purchase data, consumer panels), web sources (server logs, cookies, geo-demographics, e-commerce), and TV set-top box data.
Ensequence, The Interactive TV CompanyDirector, Viewer Metrics
Jul. 2008 - Aug. 2009New York, NYProvide clients and stakeholders with cutting-edge viewer metrics and analysis to demonstrate the link between interactivity and return on their investment.
[x+1]Director, Marketing Optimization & Analysis
Jun. 2005 - Jul. 2008I improve the performance of my clients' online marketing efforts using proprietary real-time optimization technology, applying statistical models to online marketing. The object: deliver the right content/message to the right audience at the right time to maximize conversion rates and optimize the customer's experience.
Intch is a Professional Networking App for the Future of WorkSee more people like Bill on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
453430 people
18
Technologist, Project/Program Manager
24
Data Scientist Intern @ Newell Brands
16
Program Manager @ DISH Network
35854 people
24
Data Scientist Intern @ Newell Brands
42
Senior Mining Engineer @ Riot blockchain
16
CEO/Data Engineer and Consultant @ Propeltech Services LLC