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Practical Marketing Analytics
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Bill Seely
Data Scientist and Analyst @Practical Marketing Analytics
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Bill Seely is a Data Science player-coach. He leads teams to use data and AI to improve business results. Data Matters More Now The world has changed. As we emerge from the COVID-19 era, people have held onto the habits from their time in quarantine. Many people are reluctant to do business the old-fashioned face-to-face way. So, your messages, your content, your image, your advertising, your social media - all of it will have to step up a level in order to make up for the loss of in-person influence. Data Science Drives Better Results I have many years of experience leading multidisciplinary teams in digital analytics and optimization. I used my skills in data science and machine learning with my strong advertising/marketing skills to develop and improve digital marketing performance. • Built predictive operational models to maximize business performance • Built real-time media personalization models to optimize media conversion rates • Create AI solutions to automatically create and use machine learning models to maximize revenue from client sites – now live on several client pages.More...