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Work Background
SOZOSearch Marketing Manager
Sep. 2023South Africa
WasspCampaign Manager
Apr. 2023 - Sep. 2023Johannesburg Metropolitan Area
XperienSenior Digital Marketing Manager
Jun. 2022 - Apr. 2023Johannesburg Metropolitan Area- Develop and implement digital marketing strategies that align with the company's objectives and drive brand awareness, customer engagement, and conversions. - Manage and optimize paid media campaigns across multiple platforms, including search, social, display, and programmatic advertising. - Collaborate with internal teams and external partners to create and execute targeted marketing campaigns that drive results. - Analyse campaign performance, customer insights, and market trends to inform marketing decisions and optimise strategies. - Manage the digital marketing budget, ensure efficient resource allocation, and track ROI on marketing initiatives. - Lead and mentor the digital marketing team, fostering a collaborative and results-driven work environment. - Stay up-to-date with the latest digital marketing trends, tools, and best practices, and share this knowledge with the team. - Ensure all marketing activities adhere to industry best practices and comply with data privacy regulations.
SMD TechnologiesHead of Digital Marketing & eCommerce
Oct. 2021 - May. 2022Johannesburg Metropolitan AreaEnsure eCommerce is operated effectively and smoothly. Mentor, develop and nurture young digital marketing and design talent. Formulate sound and innovative plans to promote online brands. Make use of analytics and data gathered from various reporting sources to implement the plans. Providing strategic partnership consulting services to customers and partner brands.
Overseeing all aspects of digital marketing projects.
Building and growing the eCommerce & Digital Marketing team. The team grew from 9 to 22 members.
SMD TechnologiesDigital Strategist
Mar. 2021 - Sep. 2021Johannesburg Metropolitan Area
Online Systems SADigital Marketing Consultant
Sep. 2020 - Feb. 2021Pretoria, Gauteng, South Africa1) Work closely with the Account Manager(s) to execute Paid Strategies.
2) Develop a strong understanding of the products, competition,
industry, marketing goals and objectives of each of your customers.
3) Manage budgets in line with the strategy and ensure that monthly spend is on target.
4) Measure the effectiveness of the campaigns across your customers and achieve increases across these campaigns in traffic and conversions.
5) Use a variety of tools, to compile and draw insight from both company/sector-specific data, to better understand user trends and behaviour.
6) Produce reports for clients containing a description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the customer.
7) Attend and actively take part in customer meetings / QBRs when required Deliver other related solutions to the customer base such as landing pages / social / eCommerce / brand refresh if they match the customers need.
8) Optimise client accounts for maximum performance using a variety of practices.
9) Carry out regular maintenance for several assigned ongoing customer accounts, ensuring the efficient day-to-day management of these campaigns.
10) Efficiently manage your workload and accurately record your time.
11) Freely share knowledge, insight, best practice, tactics and ideas.
12) Ensure your knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
Mega Volt GroupDigital Marketer
Feb. 2019 - Dec. 2019Pretoria Area, South Africa-Build, maintain, and optimize all relevant digital channels to position business(es) in the best possible position online
-Create, strategize / plan, and manage all online media channels
-Create, maintain, and build the director’s professional online presence on LinkedIn
-Overall online campaign execution, management, and optimization
-Assist as and when required with the show house of certain developments
-Assist as and when required at events for Matla Africa or any affiliate companies
-Build and maintain all relevant digital marketing strategies for Matla Africa & affiliate companies
-Create & generate all content to be used for online media channels as and when required
-Maintain a marketing schedule for all online campaigns as required
Apcan Security GroupDigital Marketing Coordinator
Jan. 2018 - Dec. 2018Johannesburg Area, South Africa
Apcan Security GroupDebtors Clerk
May. 2017 - Jan. 2018Roodepoort, Gauteng
Doxa DeoVideo Editor
Sep. 2016 - Dec. 2016Pretoria Area, South AfricaAs the campus video editor, I was responsible for: *Video Editing of weekly video communication.
*Maintaining the footage library & sourcing of new footage.
*Maintaining the sound library & sourcing as well as recording new sounds.
*Conceptualising & executing goal aligned communication to the public
*Collaborating with different departments to effectively communicate needs, goals, and messages through digital media.
Doxa DeoAssitant Graphic Designer
Sep. 2016 - Dec. 2016Pretoria Area, South AfricaDuring my time as a Campus Video Editor, I was also responsible for assisting the Campus Head Graphic Designer with her daily tasks. *Designing & Conceptualising posters, pamphlets, brochures, digital assets for Social Media, Keynote Presentations, etc.
*Assisting with conceptualisation & execution of weekly campaigns.
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