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Work Background
VP of Marketing, Merchandising, and Ecommerce
Soko GlamVP of Marketing, Merchandising, and Ecommerce
Jan. 2025New York, New York, United StatesLeading marketing, merchandising, and e-commerce for innovative K-Beauty retailer.
VP of Growth (Marketplace Partnerships)
Front RowVP of Growth (Marketplace Partnerships)
Oct. 2023 - Sep. 2024New York, New York, United StatesNew business development leader for Amazon Marketplace services. Developed ideal client profile definitions to grow new business pipeline with leading beauty and wellness brands. Led new organizational processes through cross-functional collaboration including updated fee modeling, client hand-off, and upsell/cross-sell.
Industry Strategy Lead
TikTokIndustry Strategy Lead
Jun. 2022 - Oct. 2023New York, NYStrategy, marketing, and insights lead for Beauty and Apps verticals in North America, servicing clients ranging from Estee Lauder Companies to Doordash. Developed thought leadership and go-to-market strategy through 1P and 3P research, media strategy, audience segmentation, and insights to deliver TikTok's unique value to advertisers and grow spend. Collaborated across teams to align on strategic directions to unlock new business across ad accounts, including first of its kind share shift research that resulted in incremental ad business.
Executive Director, Beauty Partnerships
FastExecutive Director, Beauty Partnerships
Feb. 2022 - Apr. 2022Los Angeles, California, United StatesBeauty Partnerships leader for one-click checkout and social commerce platform backed by Stripe. Fast dissolved in April 2022.
Category Director, Beauty
OrdergrooveCategory Director, Beauty
Aug. 2021 - Jan. 2022New York, United StatesPromoted to Sr. Strategic Client Director/Category Director. Created new function to lead and develop client service team focused on beauty vertical.
Strategic Client Director
OrdergrooveStrategic Client Director
Aug. 2018 - Aug. 2021New York, NYScaled beauty vertical from under 10 clients to over 30 clients. Developed and grew priority partnerships with beauty and wellness clients like L'Oreal, Unilever Prestige, bareMinerals, The Honest Company, Il Makiage, and others. Created and executed strategic roadmaps for DTC e-commerce subscription programs, growing incremental revenue.
Director of Merchandising
BirchboxDirector of Merchandising
Aug. 2017 - Jul. 2018New York, NYManaged Skincare and Body merchandising team, responsible for 14M+ sample pipeline and one third of e-commerce sales. Overhauled inventory holdings and assortment to grow percentage to total business for skincare team. Onboarded strategic new accounts like Kiehl's and Murad. Led team of 4 merchants.
Senior Merchant Manager
BirchboxSenior Merchant Manager
Sep. 2015 - Jul. 2017New York, NY
Merchant Manager
BirchboxMerchant Manager
May. 2014 - Aug. 2015New York, NYTitle formerly known as: Merchandising & Marketing Manager
Senior Renewals Manager
PanjivaSenior Renewals Manager
Jan. 2014 - Apr. 2014New York, NY
Account Manager
PanjivaAccount Manager
Aug. 2011 - Dec. 2013New York, NY
China Fulbright Scholar 2010-2011
U.S. Department of StateChina Fulbright Scholar 2010-2011
Sep. 2010 - Jul. 2011Shanghai, ChinaRecipient of Fulbright Scholarship to research breast-binding in Republican period China and the intersection between material culture, women's history, and nationalism.
Writer
The Fader / thefader.comWriter
Jan. 2009 - Sep. 2010-Wrote bi-weekly column for thefader.com called "Freak Scene" -Previously served as editorial intern January 2008 to March 2008
Locations Library Intern
Film LondonLocations Library Intern
Jun. 2008 - Aug. 2008London, United KingdomOne of 12 participants in Columbia Career Education’s Columbia Experience Overseas program in London, UK 2008
Intern
The Social RegistryIntern
Nov. 2004 - Sep. 2006Brooklyn, NYIntern at independent record label
Intern
Secretly CanadianIntern
Sep. 2003 - Jun. 2004Bloomington, INIntern at independent record label and distributor
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