Gergana Tyaneva - Product Analytics Manager, StepStone

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Work Background

Mentor the YoungMentor

Mar. 2024

StepStoneProduct Analytics Manager

Mar. 2020Düsseldorf, North Rhine-Westphalia

StepStoneSenior Digital Analyst

Feb. 2018 - Mar. 2020Düsseldorf Area, Germany

C&ADigital Analyst

Feb. 2016 - Dec. 2017Düsseldorf Area, Germany• Led the data collection and analysis processes of the Digital Brand Marketing team at C&A Europe- created the first digital KPI framework and established new tracking to increase the quality of digital data in the marketing department • Managed sizable budgets in Facebook Advertising • Analysed Onsite data (Google Analytics, Omniture) , Social Data (Facebook, YouTube, Pinterest) and third party vendor data (Attribution modelling, native ads) • Advised C-level stakeholders how best to leverage social media platforms to achieve strategic goals • Built various reports and set up the data architecture for an automated dashboard combining data sources from Google Analytics, Facebook Ads and Attribution tool database • Delivered actionable insights on content to support the campaign creation cycle • Set up content and media testing process to maximize performance • Successfully selected and manage partners and tools in order to guarantee effective efforts supporting accelerated developments

AKQAAssociate Digital Analyst Strategy

Nov. 2014 - Nov. 2015Amsterdam Area, Netherlands • Created deep dive reports based on analysis of data coming from various digital touch points –social, newsletter, mobile apps, website, media agencies. • Optimized media budgets for AdWords and Facebook Ads • A/B tested landing pages for CRO • Identified objectives and KPIs and created measurement plans to quantify business needs • Created tracking specifications and worked with the technical delivery team on implementing them • Consulted clients on the use of analytics tools and identified new technologies that can add interesting information to the current dataset • Cooperated with other teams within the organization to facilitate data-driven decision-making process