AKQAAssociate Digital Analyst Strategy
Nov. 2014 - Nov. 2015Amsterdam Area, Netherlands
• Created deep dive reports based on analysis of data coming from various digital touch points –social, newsletter, mobile apps, website, media agencies. • Optimized media budgets for AdWords and Facebook Ads
• A/B tested landing pages for CRO
• Identified objectives and KPIs and created measurement plans to quantify business needs • Created tracking specifications and worked with the technical delivery team on implementing them • Consulted clients on the use of analytics tools and identified new technologies that can add interesting information to the current dataset • Cooperated with other teams within the organization to facilitate data-driven decision-making process