Marcio Lucena - Growth Group Product Manager, OLX Group

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Work Background

OLX BrasilGroup Product Manager - Growth at OLX Brasil | Real Estate Market | Driving Growth and Optimization

Nov. 2021Brazil · RemoteAs a Growth Group Product Manager at OLX Brasil, I play a pivotal role in driving the success of OLX Imóveis, ZAP Imóveis, and Viva Real. Focused on the real estate market, my responsibilities revolve around leading product initiatives to generate traffic, increase the user base, drive revenue, and optimize conversion rates. A data-driven approach is integral to my work. Through meticulous analysis of conversion funnels and continuous optimization, I aim to improve the session-to-conversion conversion rates. By leveraging A/B testing, data analysis, and user experience improvements, I strive for consistent enhancement in our conversion rates. In this dynamic position, I develop and execute comprehensive product strategies tailored to the real estate industry. By setting goals, identifying growth opportunities, and implementing action plans, I ensure that our platforms stay competitive and meet the evolving needs of our users. A significant aspect of my role involves driving traffic generation through effective SEO strategies and other relevant sources. By leveraging my expertise in this field, I enhance platform visibility and attract a qualified audience to our websites, resulting in increased engagement and user acquisition. Expanding the user base is another core objective I focus on. By understanding user needs, analyzing market trends, and improving the user experience, I work towards attracting and retaining a growing number of users on our real estate platforms. In addition, I actively contribute to revenue growth by identifying monetization opportunities, optimizing pricing models in collaboration with other areas, and implementing effective upselling and cross-selling strategies. By aligning business objectives with product development, I ensure the sustainable growth of our platforms.

Self EmployedProduct & Search Engine Marketing Consultant (SEO & SEM)

May. 2009 - May. 2023BrazilManage SEO and SEM campaigns for businesses in Brazil and abroad. Responsible for all day to day tasks such as keyword research, competitors' analysis, performance tracking and client reporting. Working with businesses of all industries and sizes, from small startups to Bluechip multinational companies. (Lojas Renner, Nestlé, BMW, Facebook, among many others) Experience with SEO and SEM tools such as: Google Analytics, Google Adwords, SEOMoz, Wordtracker, Majestic SEO, SEMRush, Microsoft Excel among others.

Estúdio Pixel iDPartner & Co-Founder

Mar. 2017 - Sep. 2019Empresa líder no mercado de nicho, especializada em design e produção de Kits Adesivos Resinados personalizados para pilotos de Kart. Atendimento e venda 100% online via e-commerce & Whatsapp, com clientes ativos em todos estados do Brasil, regiões do Uruguai e Paraguai.

Jallas BebidasMarketing Coordinator

Feb. 2006 - Dec. 2007São Paulo Area, Brazil- Close involvement with all aspects of the marketing department, including elaboration and implementation of a strategic marketing plan. - Responsible for email marketing campaigns, management and expansion of mailing database. - Creation of promotional folders and flyers - Supervision of stands and promoters during industry-related fairs and shows. - Brainstorming on new ways of expanding brand presence and increase revenue while keeping it within specified budget.

Grupo Globo - Mídia e ConteúdoProduct Owner - ZAP Imóveis

Dec. 2014 - Feb. 2017P.O. responsável junto com equipes de desenvolvimento em Porto Alegre (presenciais) e São Paulo (remotamente) pelas áreas de: - Projetos de otimização SEO para o portal, que se tornou líder nacional em buscas orgânicas - Integração de ofertas e clientes com a plataforma ZAP - Portais de conteúdo do grupo (ZAP em Casa, ZAP Pro) - Integração de anúncios automatizados focados em performance junto às plataformas Google, Facebook, Criteo, Mitula, Nestoria, Email Marketing entre outros) - Projetos únicos como Quanto Vale (estimativas automatizadas de preço de imóveis em todo Brasil) e frentes de BI e Data Mining da empresa - Auxílio em projetos distintos (Mobile Android, iOS e site ZAP Imóveis) Experiência com definição de Roadmap de produtos, gestão de Backlog, pesquisas quantitativas e qualitativas com usuários, projeção de resultados e metas mensais/anuais. Ideação e gestão de projetos de inovação, envolvendo dinâmicas de Inception, Planning, Retrospectivas, Reviews, envolvendo diferentes stakeholders como board de diretores, equipes de desenvolvimento, infraestrutura, gestores e outras áreas pertinentes a cada projeto.

Fabuloso DestinoCo-Founder

Nov. 2014 - Jul. 2016BrazilPlataforma de Planejamento de Viagens

Grupo RBSProduct Owner - Pense Imóveis

Aug. 2014 - Dec. 2014Porto Alegre Area, Brazil

Grupo RBSSearch Engine Marketing Specialist

Jan. 2014 - Jul. 2014Porto Alegre Area, Brazil

Grupo RBSAnalista SEO / Web Analytics Pleno

Nov. 2012 - Dec. 2013TECNOPUC - Porto Alegre, RS

The Network (Field Marketing & Promotions) LtdTeam Leader

Apr. 2008 - Jan. 2012Ireland- Responsible for managing a team of 16 people with the target of distributing 70.000 newspapers every week in Dublin area. - Being the point of contact on the field for the brand and all its clients. - In charge of recruiting, training, monitoring and motivating team members to achieve and maintain high standards of performance. - Also responsible for assembling and managing teams for promotions to clients like Kellogs, Heineken, Guinness, Danone, etc. - Producing reports for clients and directors. - Taking part in administrative processes of operations analysis and improvement.

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