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Work Background
MojoCroweChief Operations Officer (interim)
May. 2023 - Oct. 2023Melbourne, Victoria, Australia · HybridKey Milestones
- Implementing a documentation system
- Creating a vision and mission statement
- Business restructure and resource management - Creating processes to manage expenses, leave and payroll, performance reviews
- Creating rituals to enhance team culture and performance
Football AustraliaMatch Day Observer
Oct. 2022 - Aug. 2023Australia
MojoCroweChief Product Officer
Aug. 2021Melbourne, Victoria, AustraliaKey Milestones
- Building the product and engineering team from the ground up, growing it from two to seven;
- Implementing agile rituals and methodologies to enhance team performance and delivery
- Setting KPIs for the team and individuals - Implementing Coaching & Mentoring rituals to develop the team and unlock everyone’s potential - Research strategy to validate hypothesis
- DevOps and DesignOps processes to document and iterate our work
- Expand the portfolio of products from one D2C course to multiple courses, web B2B platforms, an AI platform and digital programs
TechstarsBusiness Mentor
Apr. 2021Melbourne, Victoria, Australia
RefCoachFounder
Apr. 2020 - Jul. 2022Melbourne, Victoria, Australia
The AthleticSenior Product Designer
Dec. 2019 - Aug. 2021Melbourne, Australia
The Players' TribuneUX Lead
Mar. 2019 - Dec. 2019Melbourne
SportsbetUX Designer
Sep. 2018 - Mar. 2019Melbourne, Australia
UnscriptdSenior UX Designer
Oct. 2016 - Sep. 2018Melbourne, Australia
LeasePLUSUX/UI Lead
Apr. 2012 - Oct. 2016AustraliaI started working at LeasePLUS as a designer, working on all the company’s marketing projects, including digital advertising, social media, printed collaterals, events organisation and coordination. My first achievement was to introduce the internal IT department to more modern web development techniques, such as tableless structure and responsive design. I was instrumental in implementing the new process and wok methodology, overlooking the change process. After my first 2 years with LeasePLUS the business decided to create an independent marketing department to boost the company’s visibility and presence. Over the past year and a half I have been able to prove myself coordinating multiple projects, promotional events and exhibitions and managing a number of people who assist me in our day to day tasks. I also have been in charge of managing the relationships with suppliers and external customers, overlooking budgets and expenses, and forecasting campaigns impact. My biggest achievement so far has been creating a brand new and exciting marketing plan called “Less is More”, completely changing the look and philosophy of the business.
This included the rebranding of the website, social media channels and all the other printed collaterals; also including market research and regular DEM campaigns to increase brand awareness and the business presence on the market.
Eurobusiness SrlUX/UI Designer
May. 2010 - Jan. 2012Milan Area, ItalyJoining the ranks of Eurobusiness was a fundamental milestone for my career. In the 2 years spent at this firm I improved my professionalism and my skills above and beyond what I expected. I had the pleasure to work with a team of professionals learning about both waterfall and agile methodology. I was part of the whole process of planning, from the collection of the project specifications, through to the UX/UI design, phase where I excelled and where I became a solid asset for my team.
Marketing PlanetGraphic / Web Designer
May. 2009 - Apr. 2010Monza and Brianza Area, ItalyMarketing Planet is a small business who operates in various sectors of the luxury and high end lifestyle. In the year I spent working at MP, I was in charge or collecting requirements and specification from external customers and internal stakeholders and to provide designing solution for both printed and digital media. The highlights of the many projects I was part of are the total re branding of an IT organisation, the planning and management of Lifestyle Magainze, an internal project of a high end publications, and numerous websites.
T&C AdvertisingGraphic Designer
Jan. 2009 - Apr. 2009Milan Area, ItalyMy main role was to prepare the layout for the various sections of magazine 'Tutte le moto del mondo' (All the world's motorbikes), a special yearly production of Motociclismo, a top tier italian magazine dedicated to the motorcycling world. The owner of T&C Advertising and I coordinated together the realisation of the layout. While she looked after the main requirements and requests from the stakeholders, I took care of a purely operational role composing the layouts, including photo editing images and formatting text sent by the stakeholders.
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