AmazonAudience Insights Lead, Sci-fi/Fantasy/Superhero
Aug. 2021 - Feb. 2023Los Angeles Metropolitan Area► Surfaced tangible, inspiring, and nuanced insights that guided the creation of audience-first marketing strategies for Amazon's sci-fi/fantasy titles
► Accelerated the innovation and experimentation pace of the Marketing Audience Insights team, optimizing post-trailer analysis, campaign tracking, and creative effectiveness evaluation
► Worked cross-functionally with brand, media, and social managers to sharpen launch efforts for The Wheel of Time, the #1 new series of 2021 in the US
► Brought the voice of the consumer into the heart of all Brand communication decisions including audience identification, marketing positioning, creative and communication strategies, and media and social plan development
► Worked cross-functionally with brand, media, and social managers to define and profile target audiences that generate a clear understanding of our Brand target audience viewing habits, their perceptions, and consumer behavior trends to help inform marketing campaigns
► Collaborated with creative marketing teams to execute creative evaluation programs that both inspire and challenge idea development and lead to breakthrough and meaningful messaging