Blossom SkiCreative Director
Jul. 2015 - Apr. 2022My Role: Brand Identity
As the Creative Director I’m responsible for the creative vision, the look, the feel, and the tone of all the digital and social media of the brand. 1. Maintain brand identity consistency
2. Visual identity design, tone of voice, creation of brand guidelines
3. Managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers
4. Understanding what motivates our customers and what could cause them to choose our brand over our competitors’ brands
5. Overseeing implementation of the Marketing Strategy - including campaigns, events, digital marketing.
6. Supervise the distribution of content through media partnerships and third-party distribution platforms. Photographer & Videomaker
I have been working and directing all the photography and video in BlossomSki.
1. Scouting the best professional on the market
2. Creating the concept for photography and video.
3. Create storyboards and oversee content production from shooting to final editing. User Experience
Collaborating on the website to enhance the user journey and create an engaging, seamless experience that accurately reflects the brand's identity, values, and vision. Focused on delivering intuitive design, optimized navigation, and a client-centric approach to ensure a memorable and effective interaction with the company. Social Media Manager
I'm also responsible for the Content and Community Management of the Facebook page, Instagram and Linkedin accounts.