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Work Background
OdloArt Director
Apr. 2022 - Jan. 2025Hünenberg, Zug, SwitzerlandAs the Art director I’m responsible for the
creative vision, the look, the feel, and the tone of all the
print/digital and social media of the brand.
1. Maintain brand identity consistency
2. Visual identity design, tone of voice, creation of brand
guidelines
3. Managing online branding, communications and campaigns
through the company website, email marketing, building the
online community, attracting new customers
4. Understanding what motivates our customers and what
could cause them to choose our brand over our competitors’
brands
5. Creating concept for each season, managing all aspects of
pre-production and production of shoots.
6. Collaborating with external partner (production studio).
7. Managing strategic campaigns.
8. Lead a team of 4 creatives to develop and execute multi-channel campaigns, ensuring all projects were completed on time and within budget.
9. Create storyboards and oversee content production from shooting to final editing.
Blossom SkiCreative Director
Jul. 2015 - Apr. 2022My Role: Brand Identity
As the Creative Director I’m responsible for the creative vision, the look, the feel, and the tone of all the digital and social media of the brand. 1. Maintain brand identity consistency
2. Visual identity design, tone of voice, creation of brand guidelines
3. Managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers
4. Understanding what motivates our customers and what could cause them to choose our brand over our competitors’ brands
5. Overseeing implementation of the Marketing Strategy - including campaigns, events, digital marketing.
6. Supervise the distribution of content through media partnerships and third-party distribution platforms. Photographer & Videomaker
I have been working and directing all the photography and video in BlossomSki.
1. Scouting the best professional on the market
2. Creating the concept for photography and video.
3. Create storyboards and oversee content production from shooting to final editing. User Experience
Collaborating on the website to enhance the user journey and create an engaging, seamless experience that accurately reflects the brand's identity, values, and vision. Focused on delivering intuitive design, optimized navigation, and a client-centric approach to ensure a memorable and effective interaction with the company. Social Media Manager
I'm also responsible for the Content and Community Management of the Facebook page, Instagram and Linkedin accounts.
RiseupFounder
Mar. 2015 - Jan. 2016The spirit that inspired us to give life to this event, is to launch a new way to make space for creativity and craftsmanship 'and at the same time to help others. We wish to emphasize the Italian master craftsman, often forgotten or considered ancient, the figure of the artist to the role that still plays in our society. Another purpose of this initiative is to give visibility and concrete help non-profit association Ashia (Courage!) That works to support charitable projects in the territory in new ways with new events. Here Rise-up collective that brings together artists and craftsman of board to create new works where work meets creativity.
Pulce DesignFounder
Jan. 2013 - Apr. 2022Poschiavo, Grigioni, SvizzeraPulce Design was a creative agency focusing primarily on outdoor and sports brands. Throughout the 9 years I owned, I was able to build and develop long-lasting relationships with several clients. I used to offer three main services:
1) Interim Art Director -> BlossomSkis
2) Graphic designer on demand -> Amazon
3) Project design and management -> Skitrab, J-bay, Great Escape, FactionSkis, PLP snowboard, Homeland, Guide Alpine Bormio
marisol ortegagraphic designer
Oct. 2011 - Dec. 2011Seattle
Glam GroupArt director
Jan. 2011 - Jun. 2012Roma Italyart director
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