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Network Power<100 people
Roles
🔥50%
Startup Founder
👍50%
Sales & BizDev
🧑🔬50%
Engineer
Geos
🇬🇧50%
United Kingdom
Work Background
Abacus Insurance LimitedClient experience and marketing consultant
Aug. 2024City of Cape Town, Western Cape, South Africa
Momentum Metropolitan Holdings LimitedMetropolitan Business Transformation & Strategic Implementation Specialist
Jun. 2023 - Apr. 2024Cape Town, Western Cape, South AfricaThe strategic implementation role was established to drive implementation and streamline the hand-off between the build and implementation teams within the business. This was an area where we observed major inefficiencies. After developing a business architecture, the full value chain was re-evaluated, and resource planning was done to support the new execution framework. As a strategic implementation specialist, I created visibility of project progress across the entire life cycle, providing leaders with a dashboard view of project progress, risk management, and outcomes.
Momentum Metropolitan Holdings LimitedMetropolitan GetUp: Client Experience and Digital Direct Portfolio Lead
Jul. 2019 - Jun. 2023Cape Town Area, South AfricaMetropolitan GetUp was a digital full-value-chain startup that was formed in July 2019 and commenced business in January 2020. Our aim was to help digitally savvy South Africans get into the driving seat by taking control of their finances with the support of a digital coach. The business was openly architected, enabling both the integration of partner components as well as the potential re-use of GetUp components. This business was established as a prototype within Metropolitan to accelerate digital access. As a member of the management committee and founding leadership team, my focus was on the running and optimizing of the market access and consumer interaction functions of the business. As a start-up building out a full-service digital financial services offering, we worked with cutting-edge technology to ensure chat and self-service enabled channels as an alternative to the more traditional face-to-face and call-centre focused financial services. We built the first straight-through funeral sales web application in-house and a chat bot in collaboration with our technology partner.
Momentum Metropolitan Holdings LimitedMetropolitan Market Access: Product manager
Jan. 2017 - Jul. 2019Cape Town Area, South AfricaAs the Market Access initiative leader, I was focused on channel and client digital enablers that facilitated market access growth opportunities.
I was the product lead, led the concept development, and led the user-centered design process.
I led a multi-functional team through the software development life cycle (SDLC) and took digital enablers to market via the distribution channels. Our way of working was anchored in agile working practices and the scrum methodology.
Momentum Metropolitan Holdings LimitedMetropolitan Client Solutions: Head of Marketing
Jan. 2015 - Jan. 2017Cape Town Area, South AfricaThis role required the continuous improvement and refinement of the Metropolitan client and employee value propositions in support of the overall business objectives. I led a team of marketing professionals that ensured the effective delivery and implementation of these value propositions both internally and in the marketplace. We developed new concepts through the understanding of key insights; we designed, developed, and launched these concepts. We executed integrated launch, marketing, and communication campaigns to land these concepts in the market. In addition, the team designed the client experience by mapping the client journeys, which informs the development of an integrated marketing and communication strategy across all channels.
MetropolitanMarketing Lead: Metropolitan entry level markets
Aug. 2008 - Jan. 2015Cape TownAs a member of the Market Segmentation project team, I was responsible for the development and launch of a market segmentation model internally for Metropolitan. After completing the segmentation model, the development and implementation of the customer value proposition (CVP) for the entry-level markets commenced to enable the business to actively pursue its objective of being the preferred insurance provider in the low- to middle-income markets in South Africa. Continuous research, study, and analysis to identify and translate insights into appropriate strategies and action plans supported the development and implementation of a marketing plan anchored in segment customer insights.
In this role, I drove marketing innovation to deliver efficiencies while delivering effective, client-focused strategies. I led a young marketing team, and I had to inspire, guide, and grow a team of marketing professionals and partners to successfully implement and execute the marketing strategy. Stakeholder management and collaboration were required to ensure the successful implementation of marketing and business development initiatives.
I was accountable for setting and managing the marketing budget, as well as analytics and reporting to management and executive teams.
MetropolitanMarketing Manager: Metropolitan
Aug. 2005 - Aug. 2008Cape TownJoining the Metropolitan core business required me to develop a detailed understanding of the low- to middle-income target markets through research, study, and analysis and to translate this understanding into appropriate marketing strategies and action plans that would support Metropolitan becoming a significant player in the entry-level markets.
I led a team of marketing specialists, creative and technical resources.
I was accountable for setting and managing the marketing budget as well as analytics and marketing reporting.
Metropolitan LifeMarketing Specialist: Metropolitan Odyssey
Apr. 2004 - Aug. 2005Cape TownAs a marketing specialist for the Odyssey brand, my role included the planning, development, coordination, and implementation of campaigns, marketing activities, and tactics to achieve the strategic marketing objectives for mid- to high-income target markets.
I managed campaign budgets and was accountable for the success measures of marketing activities.
To close off campaigns, I provided an in-depth analysis of campaign results, learning, and best practices.
BBT Recruitment Recruitment Specialist
Feb. 2004 - Apr. 2004Cape TownIn recruiting nursing staff for the UK, my role was to market international employment opportunities to South African medical nursing staff. My duties included:
- Recruitment and placement of South African nursing staff in British hospitals and care facilities.
- Supporting the application process and motivating clients to complete and return application forms.
- Processing applications and marketing candidates to international consultants for possible placements.
- Assisting with the registration process with professional international bodies. - Coordinating and hosting interview sessions.
- Coordinating relocation, flight, and visa arrangements.
- Management reporting.
AbsaRelationship Manager
Mar. 2000 - Mar. 2002StellenboschAs a relationship manager, my role was to build and maintain professional business relationships across a portfolio of clients while driving challenging sales targets. I had to proactively acquire new clients, analyse existing client needs, and offer cross-sell, campaign-specific, and product solutions. This role included the proactive management and improvement of customer satisfaction, risk, and compliance.
J.P. MorganContractor
May. 1998 - Dec. 1999London, United KingdomDuring a two-year working holiday in the UK, I secured contract work at JP Morgan. This allowed me the flexibility to do what I love (travel) and gain valuable work experience. Contract work ranged from clerical work in the accounts payable department and the performance bonus share scheme project to programme administration for the graduate recruitment and training programme.
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