Harmony Senior ServicesDirector Corporate Marketing
Jul. 2023 - Mar. 2024United States · On-siteManaged cross-functional teams, and executive communications, while overseeing marketing vendors
Spearheaded the strategic and tactical execution of campaigns
Customized content and design direction for print, streaming audio, OOH and digital advertising campaigns
Improved brand consistency, target audience and marketing trends, and oversaw social media platforms for feedback and interactions
Developed and implemented a $5M+ marketing budget resulting in 4% annual lead increase across 11 markets.
Evaluated employee performance and provided constructive feedback for improvement