Xcel EnergyUser Experience (UX) Researcher
Oct. 2022 - Aug. 2024As a foundational member of the UX Research team, I have worked as UX researcher and strategist helping stakeholders shift mindsets to a user-centric product development life cycle. I have used alignment workshops, journey mapping activities, archetypes and personas to change the hearts and minds of old school business thinkers and help them see the true value of centering the human in product and service design. Day to day work has focused on the following:
-Foundational and generative research required to understand the human landscape of business capability maturity. - Creating an end to end advanced UX research program the partners with business, design, product, and development stakeholders to achieve a shared understanding of the long term vision
-Tirelessly advocating for Human Centered Design and persuading leadership to value human needs equal to business needs. -Evangelizing UX Research value and educating the emerging team on UX Research best practices and designing processes to support an effective, efficient, and scalable UX research program. -Templatized and operationalized quantitative sentiment analysis for emerging product launches and ongoing automated feedback listening posts.