Hana Jacover - Leadership & Executive Coach, Hype House Coaching, LLC

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Chili PiperAdvisor

Jan. 2022

Hype House CoachingLeadership, Executive and Performance Coach | Fractional Marketing Leader

Jan. 2022–Develop evidence-based 1:1 coaching programs that drive leadership excellence in fast-paced, startup SaaS environments. –Through EZRA Coaching, coach and co-create career and leadership development plans for 25+ Microsoft leaders, maintaining a 4.9 coach rating. –Collaborate with SaaS leaders to design and deliver training programs, leadership, and operational strategies that uplift organizational effectiveness and drive strategic growth and decision-making speed. –Spearhead strategic marketing transformations for SaaS startups, delivering tailored growth strategies and operational optimizations that propel market positioning and revenue growth.

MarTechMarTech SME

Jan. 2024

GreenFigTopic Expert – Sales Operations Science (Lead Management, HubSpot)

Jan. 2019Developed and presented training modules for Sales Operation Science and HubSpot Certification which are found at leading universities like the University of Oregon, Texas Tech, the University of Florida, and more.

Women in RevenueHead of Speakers Bureau

Sep. 2021 - Jan. 2024

Women in RevenueBoard Member

Jun. 2021 - Jan. 2024

Unreal Digital GroupDirector of Marketing Technology

Jan. 2022 - Jun. 2022–Developed a team-centric, high-performance learning and development strategy, increasing productivity –Identified process gaps and implemented effective operational strategies and processes, improving operational efficiency. –Cultivated and nurtured relationships with key stakeholders, improving client satisfaction and retention. –Acted as a key partner to the business development team to help develop accurate scoping and selling processes, increasing closed-won project rate. –Delivered strategic leadership and support for high-profile accounts –Mentored and provided professional development opportunities to team members.

MadKuduDirector of Demand Generation

Nov. 2020 - Jan. 2022–Crafted and executed comprehensive marketing strategies aligned with business objectives, increasing revenue acceleration, market reach, and engagement. –Cultivated and led a high-performing marketing team, creating a culture of psychological safety, collaboration, and innovation. –Revolutionized lead management strategy in collaboration with the sales team, introducing new lead scoring, routing, and SLAs, enhancing lead quality and accelerating sales cycle. –Implemented a robust analytical framework using MadKudu and HubSpot, improving tracking and reporting on analytics and ROI. –Developed a net-new webinar series that boosted event registrations 7-fold and generated $700K in pipeline revenue in one quarter.

Spear Marketing GroupGroup Account Director

Sep. 2018 - Nov. 2020–Spearheaded account upselling strategies, generating over $2M in revenue, showcasing a proven capacity for driving substantial revenue growth. –Orchestrated a stakeholder management strategy for key accounts, enhancing client relationships and resulting in an increase in client satisfaction and retention. –Championed the professional development of the account executive team, leading to an increase in team performance and a direct contribution to organizational growth. –Developed and implemented targeted Account-Based Marketing (ABM), lead management, and demand generation strategies for major accounts like SAP Concur, Microsoft, Enerbank, Google, and Checkr. –Led client change management initiatives, delivering strategic solutions resulting in enhanced adaptability, operational efficiency, team collaboration, and productivity. –Designed and led team training initiatives to boost skills and collaboration, enhancing team performance and learning culture. –Identified and addressed diversity, equity, inclusion, and belonging (DEI&B) gaps, establishing an internal Employee Resource Group (ERG) aligned with organizational values and commitments, leading to an increase in employee engagement in DEI&B initiatives.

Square 2 MarketingMarketing Strategist (Demand Generation)

Nov. 2016 - Aug. 2018•Evaluated client needs and delivered strategic demand generation strategies resulting in a clear path for execution and reduction of in-house marketing spend •Developed and executed client demand generation strategies as team lead, managing 10+ accounts •Highlighted increased client ROI through tracking and evaluating results of campaigns •Developed internal client-facing team through 1:1 management and mentorship •Contributed to growth of Square 2 Marketing through cultivating, maintaining and growing strong client relationships

BlueBird StrategiesMarketing Director, Marketing Automation Expert & Client Services

Aug. 2014 - Nov. 2016Portland, Oregon•Led marketing team and oversaw planning and execution of all demand generation and marketing operations efforts (HubSpot/SFDC) •Implemented SEO tactics and best practices resulting in increasing organic listings for selected keywords to top of page 1 on Google •In 12 months, grew social media followers from under 1000 to ~5000 •Developed and implemented lead management and lead scoring process within HubSpot and SFDC, resulting in increased sales/marketing alignment, funnel efficiency, accurate revenue attribution, increased MQLs, SQLs, Opportunities and revenue •In 12 months, grew blog subscribers 200% •Developed multiple full-funnel, persona-based nurtures increasing velocity of funnel progression, number of sales-ready leads, opportunities and revenue

BlueBird StrategiesMarketing Specialist & Client Services

Sep. 2012 - Aug. 2014Portland, Oregon Area• Assisted with planning and execution of all digital marketing efforts (inbound & outbound) • Responsible for day-to-day execution and growth on social media and blogging platforms • Helped manage and spearhead rebranding initiatives including website design, messaging and build resulting in an SEO optimized, conversion-friendly website. • Provided client digital marketing strategy and execution support in relation to demand generation efforts

Intch is a Professional Networking App for the Future of Work

100k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀