Requests
14
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸66%
Marketing
🐦66%
Design
🔥33%
Startup Founder
Geos
🇬🇧33%
United Kingdom
🇿🇦33%
South Africa
Work Background
Spradling GroupHead Of Central Marketing & Communications
Jun. 2021Definition of global brand strategy, development of sustainable communications (ESG standards) and digital campaigns on paid, owned and earned media; Product launches (coated fabrics and complementary goods) in Europe, US, Mexico, Latam. Storytelling, Video content, Emailing marketing, SEO, Podcasts. Alignment and positioning of the sustainability marketing strategy ( environment, sustainable products, social projects and development of the sustainability annual report). Promotion of sustainable culture change through immersions and training for different stakeholders. -Design of endomarketing/organizational communications aligned with group objectives. - Achievements: -Over 550K views on our sustainability digital campaigns resulting in a 29% increase in Linkedin audience - More than 300K views in the first 3 weeks with the series we produced in Colombia and Costa Rica: 'Coating a Sustainable World' - Global sustainability platform development and launching of our 360 campaign "For the long run". - (Development of the Sustainability Reports 2021-2022-2023) - Creation of the "green matrix" that allows to see sustainable criteria for products/certifications/attributes -Brand global architecture repositioning: rallyng cry,brand belief, reputation, reason why - Finalists at the El Tiempo-Portafolio Awards in the category : Export Quality. - Development of the library project, a web based tool that gathers content about every brand that has our Coated fabrics specified. - Web page and landings upgrade, focusing on SEO strategies, brand architecture and UX design.
Itaú ColombiaBrand & Media Leader
Sep. 2018 - Mar. 2021Responsible for the brand positioning of Itaú in Colombia. Leader of brand content and social media ecosystem (organic and paid) and marketing and customer service; content production, competitive monitoring, insights, brand indicators (awareness, consideration, sentiment, brand equity, KPI's). Team management through agile methodologies (agencies, headquarters and suppliers). Achievements
- Achieved 61% awareness by December 2021 and 75%+ brand equity. - Increased monthly searches of the Bank's product portfolio by 65%= 3Million; increased CTR to 2.5% and 40% of our followers. - Thanks to the BrandLift measurement and the efforts made on YouTube, we increased T.O.M. by 24% and brand awareness by 10%. - Launching of our new ATM network, with a total change in branding and a revamped experience (UX/UI). - Launching of our new employer brand page www.itau.co/marcaempleadora that drives job creation and showcases the bank's purpose in Colombia. - Showcase of our new brand ambassadors/advocates program (orange DNA) with Human Resources, which strengthens the GPTW indicator. - Support on the development of the Sustainability Report 2018/2019
Itaú ColombiaAnalista Senior Endomarketing & Media
Mar. 2017 - Sep. 2018Responsable de crear campañas internas para los empleados del banco con el fin de consolidar el sentido de pertenencia y establecer a Itaú como una marca empleadora atractiva en el mercado colombiano.
Talisman Group EventsCommunications Designer Consultant
Jun. 2016 - Dec. 2016Barcelona Area, SpainStrategic communication, PR and event campaigns for different allies in Barcelona and part of Europe. CLIENTS: CaixaBank/ MediaMarkt / Montibello / Ferrero / Catalána de Occidente / Lidl / Nestlé.
Proximity ColombiaContent Marketing Manager
Dec. 2011 - Jul. 2015Responsible for the strategic approach, content creation and advertising communications focused on branding, marketing, style guides, idea generation, research and design. CLIENTS Banco de Bogotá, Federación Nacional de Cafeteros, Cotton USA, Pedigree, Meals de Colombia, Terpel, Johnson&Johnson MAJOR ACHIEVEMENTS
- Work for brand awareness and recognition for the colombiancoffeehub.com barista community.
- Positioning 'orgullosamentenatural.com' from Cotton USA as a blog of vital information for nature lovers through infographics, life stories and videos.
Ariadna InteractiveDigital Creative Traffic Analyst
Jun. 2011 - Dec. 2011Tasked to optimize communication of digital campaigns through its most relevant indicators (brand awareness, influence, traffic, revenue, ROI). CLIENTS
LAN, Aires, Unitec, Pepsi, Samsonite, Scotiabank, Visa, Mini, BMW, Hilton MAJOR ACHIEVEMENTS Optimize awareness and traffic LATAM communication through Google Adwords.
Fondo Nacional del Ahorro (Página Oficial)Coordinador de marketing y publicidad
Oct. 2009 - Apr. 2011Responsible for product positioning, freepress, PR, benchmarking, p.o.p arts, event management, media planning and strategic and creative impulse in all ATL & BTL campaigns of the company. MAJOR ACHIEVEMENTS
Improve corporate and organizational communications. Event Coordination and updating of mass communication. Rebranding.
Intch is a Professional Networking App for the Future of WorkSee more people like Sebastián on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
35
Sr. Specialized Project Manager @ Lean Solutions Group
18
Event planner @ EL TIEMPO Casa Editorial
19
Sales manager/Customer Success
164056 people
35
Sr. Specialized Project Manager @ Lean Solutions Group
18
Event planner @ EL TIEMPO Casa Editorial
17
Mkt and influence marketing consultant