Lidia van Wyk - Paid Media Specialist, Colab-Digital

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Network Power<100 people

Roles

💸100%

Marketing

✨100%

Business Owner

👍100%

Sales & BizDev

Geos

🇿🇦100%

South Africa

Work Background

Colab-DigitalPaid Media Specialist and Digital Consultant

Sep. 2022Hermanus, Western Cape, South Africa• Initiate brand discovery with clients to identify key messages and define the right audiences for advertising • Devise and recommend a digital strategy that will support paid media efforts • Set up paid media campaigns for driving targeted traffic (Google Ads, Google Shopping, Meta, LinkedIn) • Set up conversion tracking using Google Analytics and GTM • Generate monthly digital reports and interpret results through insights • Liaise with collaborators to support paid media efforts and consult on strategy • Advise on any improvements with regards to website user experience • Collate all advertising copy and generate content for any digital assets • Analyse data in analytics to formulate insights and recommendations to drive digital strategy • Ongoing learning through Google's workshops and specialised Partner training to implement new campaigns and offer better optimisation • Spot trends in the digital market for new advertising placements and platforms • Partner with digital agencies as their outsourced paid media partner

Stor-Age Property REIT LimitedPaid Media Specialist

Jun. 2022 - Aug. 2022Cape Town, Western Cape, South Africa

Stor-Age Property REIT LimitedPaid Media Manager

Aug. 2021 - May. 2022Cape Town, Western Cape, South AfricaWork alongside the Head of SEO and Head of Digital to develop and implement full SEM strategy for all Digital 1st clients in order to achieve agreed client performance.

Girl InvestedCo-Founder Girl Invested

Jun. 2019 - Mar. 2020Girl Invested is a social media platform and monthly networking event for women who are looking to connect and network in order to grow their businesses and balance that with their professional and personal lives. The monthly Girl Invested events host a subject matter expert who shares inspiring insights, mindsets or disciplines that are geared to impart something women attendees can take away and apply on a practical level. Started by Lidia van Wyk and Anschke de Beer, serial entrepreneurs and business owners, believe that you can’t pour from an empty cup and need to invest in yourself before you can invest in others. Investing in yourself is a multifaceted area that increases our self-awareness which makes us respond to situations with more love, empathy and intuition. Workshops and talks hosted by industry experts in areas related to personal and career growth as well as forming meaningful connections with others is what Girl Invested is all about.

Colab-DigitalDigital Marketing Consultant and Strategist

Jan. 2019 - Aug. 2021Cape Town, Western Cape, South AfricaWork and effectively communicate with the Creative and Media Director to implement growth and promotional strategies. Ensure the success of social and paid media campaigns through the creation and management of deadlines and budgets. Lead generation efforts to help clients increase market share by enhancing existing strategies through SEO/SEM testing, landing page optimization, target audience refinement and creative output. Conduct paid media, website analytics and social advertising audits. Create reports of paid media and social advertising efforts for clients. Oversee the full life-cycle of the production of marketing assets and materials across all channels Create digital copy for all campaigns and mediums that require content.

Moonbow DigitalSocial Media, Content and Paid Media Specialist

Jul. 2015 - Dec. 2018Cape Town Area, South AfricaI partner with fellow paid media specialists, B2B and B2C companies to help them achieve their online lead generation goals using platforms such as Google Adwords, Facebook and LinkedIn. My services focus on strategy and execution, management and measurement and assistance with creative content development for digital channels. I'm passionate about helping clients to create engaging campaigns that tell a story that resonates with their their key targets and offers valuable insights in order to extend their reach, brand awareness and ultimately increase conversion rates and maximise return on ad spend. (ROAS).

MastheadCommunications Officer

Sep. 2014 - Jul. 2015MowbrayInternal and external communications Collating, writing and distributing newsletters to clients Project managing the launch of a new website (liaising with digital agency designers, account manager, content writer and internal team to meet the project deadlines) Assist in sourcing a suitable events management platform Conceptualise processes for how events should be promoted online for easy registrations Website content management and updates Conduct SEO keyword research and provide this to our PR writer for including in website content Liaise with digital agency to request PPC and SEO proposals desired to meet our requirements Ensure marketing invoices are paid on time Source guest speaking opportunities for MD at insurance conferences and events Manage our media exposure in industry publications –brainstorming topic ideas, briefing contributors, liaising with the PR agency, checking readability and proofing, securing media bookings, sourcing appropriate avenues for brand exposure and managing the relationships with journalists Manage various projects and processes (from inception to completion) with various departments in our business Manage the relationships with our PR agency, ad agency, journalists, web developers, and other service providers. Responsible for a number of projects involving the systemisation and standardisation of processes Responsible for putting together the training manuals for our processes and systems and ensuring that staff are sufficiently trained.

Dreamsmiths DigitalDigital Marketing Manager

Feb. 2013 - Aug. 20142 Boundary Road, Century City, Cape TownSearch Engine Marketing (SEO & PPC) Campaign Set-Up, Budget Spend Projections and Ongoing Optimisation of Accounts Copywriting Social Media Management Online Strategy Marketing Communications Proofreading Compiling Measurement & Analytics Reports Lead Generation Content Development Strategy Interpretation of PPC and SEO Reports For Clients Driving ROI from Digital Marketing Spend

NetMechanicSocial Media and E-Marketing Manager

Jul. 2012 - Feb. 2013Cape TownDevelopment of social media strategies, promotions and campaigns Drive online advertising (Social Ads and Google Adwords campaigns) Drive PPC campaigns Dedicated digital content creation for all clients Development of innovative content angles Adapt writing styles to different audiences Writing of any digital content: blogging, websites, ebooks, social profiles Engagement with online audiences/influencers to grow following Conduct analysis and research on social media trends Online brand reputation management and ROI of social efforts Online Strategy and Proposal Writing

Spice4lifePR Manager for the Pink Drive Campaign - Part Time

Dec. 2009 - Jun. 2010Cape TownWriting regular press releases for alerting the media about the Pink Drive campaign and its sponsors including Reebok, Mweb, Pfizer South Africa, Pick’n Pay and Women’s Health for donating funds to Pink Drive Contacting various celebrities and media for creating PR value and CSI awareness about donating funds towards Pink Drive and involving volunteers and sponsors for the Comrades 2010 Marathon of which Pink Drive was an official beneficiary. Sending relevant weekly contents about Pink Drive sponsors to the website developers who update new content every week. Drafting proposals for media sponsors such as Women’s Health who became the official media sponsor for Pink Drive together with Spice4Life.co.za Compile media lists Ongoing liaison with sponsors, governmental institutions, contributing partners and breast cancer survivors who all participated to support the cause. Tracked media coverage during the Comrades 2010 for Pink Drive – pre and post publicity.

Shout FactoryBusiness Editor

Sep. 2009 - Jun. 2012BloubergMy role focused on editorial content development in conjunction with our contributors for PM (Practical Marketing) magazine. PM is a B2B publication aimed at marketing professionals, brand managers, CEO's, MD's, event planners and PR executives. I was also responsible for ensuring that our site was always populated with relevant content/research/news/competitions and special promotions relevant for our target market. Ongoing interaction with the marketing sector was essential for establishing relationships in this industry which helped us to cross promote our platforms and engage with appropriate stakeholders such as marketing associations, digital and advertising companies, event companies, marketing blog sites and marketing platforms. Shout Factory also publishes Hospitality Market Place and Retail Chef magazines for which I developed regular features and interviewed key industry role players.

Augment CreativeSenior Editor

Sep. 2009 - Jun. 2012Cape TownSenior content editor and writer for Practical Marketing - B2B magazine product and online search engine site targeted at the marketing industry Features writer for Hospitality Market Place (the definitive guide to the hospitality industry), Chef! (culinary magazine targeted at chefs, culinary schools and food and beverage professionals), Good Times (The official magazine of Monte Casino – focused on lifestyle and entertainment) and Retail Chef (retail and foodservice magazine)

AIMS International Talent Acquisition & Talent Management WorldwideResearcher

Nov. 2008 - May. 2009My role entailed the writing of recruitment adverts and placing these on various job websites, sourcing executive recruitment adverts in various media (print and online) and discussing at marketing meetings. I was also involved with sourcing new clients (local and international) as well as marketing our service offering through direct and online marketing.