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United States
Work Background
Robin AISenior Digital Marketing Manager
Nov. 2024 - Apr. 2025London Area, United KingdomLeading demand generation strategies, resulting in +300 demo requests (MQLs) and +$4M qualified pipeline in one quarter in mainly US and UK markets: - Project Lead: Managed key stakeholders and agencies, orchestrating multi-channel campaigns with +£50k monthly budget. (Key channels: Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, Email). - Demand Generation & Growth: Led and executed multi-channel demand generation campaigns, integrating paid search, paid social, organic channels and targeted email marketing and/or nurture programmes (lead scoring/qualification processes) to drive engagement and lead generation. - Sales Alignment: Collaborated with sales to align marketing efforts and improve lead quality. - Marketing Technology & Automation: Led HubSpot improvements, enhancing marketing automation and CRM processes. - Analytics & Reporting: Established comprehensive reporting frameworks to track KPIs and optimize campaign performance. - Team collaboration: Align with content, design, product marketing, sales teams
Genesis GlobalSenior Digital Marketing Manager
Oct. 2023 - Oct. 2024Led demand generation strategies, resulting in +30% YoY web traffic growth, 45 Marketing Qualified
Leads (MQLs), 20 Opportunities, and influenced $5M in New Bookings: Project Lead: Managed key stakeholders and agencies, orchestrating multi-channel campaigns with
+£50k monthly budget. Demand Generation & Growth: Led multi-channel demand generation campaigns, integrating
Google Ads, LinkedIn Ads, organic channels, and targeted email marketing and/or nurture
programmes (lead scoring/qualification processes) to drive engagement and lead generation in UK/US Sales Alignment: Collaborated with sales to align marketing efforts and improve lead quality. Marketing Technology & Automation: Led HubSpot-Salesforce integration, enhancing marketing
automation and CRM processes. Website Optimization & Content Strategy: Led the website revamp, improving UX and content to
drive engagement and conversions. Analytics & Reporting: Established comprehensive reporting frameworks to track KPIs and optimize
campaign performance. Event Marketing: Planned and executed integrated event communications strategies across email
marketing, social and paid channels to generate demand and drive attendance and sales meetings.
Papaya GlobalPPC Performance Manager
Jun. 2022 - Dec. 2022London, England, United KingdomPapaya Global (Azimo is now part of PG) is reinventing global payroll, payments, and workforce management. Their automated platform helps companies hire, onboard, manage, and pay people in more than 160 countries. The cloud-based solution is easy to use and scale, ensures full compliance and provides industry-leading BI and analytics. As PPC Campaign Manager I am responsible for:
- Creating, developing & implementing effective long- and short-term paid search strategies with positive ROAS.
- Managing PPC budgets, while strengthening platform accounts and key media partner relationships.
- Executing & optimizing multiple PPC campaigns simultaneously.
AzimoSenior Search Marketing Manager
Aug. 2021 - Aug. 2022London, England, United KingdomResponsible for developing Azimo’s organic and paid search activity across Europe, Australia, Canada and Hong Kong through acquiring new customers at the most cost- effective way: - Strategy & Growth: Firmly establish a search strategy across PPC and SEO activity across web and app properties.
- Reporting: Define weekly/montlhy reporting and KPIs across PPC and SEO performance. Optimise campaign performance to acquire new customers and cheapest CPA (+30% new customers, -30% CPA)
- Budget: Manage search budgets with rigour and transparency to drive traffic, conversion and ROI. (+£600K budget) (target high LTV markets at accepted CPA)
- Execution: Responsible for leading and managing the day to day running of our PPC and SEO activity; ensuring digital campaigns are planned, delivered, and reported on to a high standard.
- App Growth: Define and deliver organic (ASO) and paid advertising (UAC/ASA) strategies in both App Stores (iOS and Android) for conversion optimisation and to deliver new customer growth.
-Collaboration: closely worked with other key stakeholders in CRM, Referral, Affiliate, Display/Programmatic, Paid Social, Content, Design, Product and Engineering teams.
AzimoSearch Marketing Manager
Oct. 2019 - Jul. 2021London, United KingdomResponsible for developing Azimo’s organic and paid search activity across our European and Australian markets through acquiring new customers at the most cost-effective way: • Firmly establish a search strategy across PPC and SEO activity across web and app properties
• Define robust reporting and KPIs across PPC and SEO performance
• Manage search budgets with rigour and transparency to drive traffic, conversion and ROI
• Responsible for leading and managing the day to day running of our PPC and SEO activity; ensuring digital campaigns are planned, delivered and reported on to a high standard.
• Define and deliver organic (ASO) and paid advertising (UAC/ASA) strategies in both App Stores (iOS and Android) for conversion optimisation and to deliver new customer growth.
PreqinDigital Marketing Manager
Jan. 2019 - Oct. 2019London, United Kingdom-Staff Management: Supervision of 2 people in the team. -Website (live): maintenance, analytics and optimisation (GA, GTM, Lucky Orange). Free account creations and demo requests increased by 30%. -Website development: support PO on the new 2019 website development on a new CMS (DNN), (UX, UAT, Content, Analysis). -Integrated Online Campaigns: multi-channel online campaigns. Plan, deliver, implement & follow-up. Landing pages, emails, forms, segmentation, automated workflows on HubSpot. -SEO: responsible for improvement of on-page & off-page SEO. Team training and work along developers, copywriters and other teams to ensure the development of the SEO strategy. GSC, GA, SEMrush, Keyword Planner, Screaming Frog. -PPC (Google Ads): Search & Display. Manage 4 accounts and budget follow-up (+£100K). Ongoing monitoring & optimisation. Decreased CPL by 41% (2019 vs 2018) and increased conversions by 27%.
-Social Media (organic & paid): support the implementation of strategy, planning and regular posting. Twitter & LinkedIn. -Reporting & Analytics: track and evaluate the performance of website, campaigns, digital channels.
PreqinSenior Digital Marketing Executive
Jul. 2018 - Dec. 2018London, United Kingdom-Website: maintenance, analytics and optimisation (GA, GTM, Lucky Orange). -New website launch: Supported on development, testing, implementation and post-release on an agile environment (analysis, UX, best practises, user segmentation, content, analytics). -Integrated Online Campaigns: support on planning, delivery, implementation & follow-up. Landing pages, emails, workflows and automation on HubSpot. -SEO (GSC, GA): on-page (tech and keywords) and off page SEO (content strategy). Work along developers, copywriters and other teams to ensure the development of the SEO strategy. SEMrush, Keyword Planner, Screaming Frog. -PPC (Google Ads): Search & Display. Manage 3 accounts and budget follow-up. Implementation of new campaign structure and remarketing. Optimisation of keywords, ads and best practises. -Social Media: support the implementation of strategy, planning and posting feeds regularly. -Reporting & Analytics: tracking and evaluation of the performance of website, campaigns, digital channels. GTM and Hubspot set up and implementation.
PreqinDigital Marketing Executive
Sep. 2017 - Jun. 2018London, United Kingdom-Website Maintenance, analytics and optimisation (GA, GTM, Lucky Orange). -New Website development and implementation (UX, journeys for different user cases, Content, Analytics). -SEM, SEO (GSC, GA) and Paid Search (Adwords). -Targeted Email and Direct Mail Campaigns. -Social Media: support the implementation of strategy, planning and posting feeds regularly. -Tracking and evaluation of digital channels and global integrated campaigns.
Brammer GroupGroup Marketing Executive - Europe
Apr. 2016 - Jul. 2017London, Reino Unido- Campaign Planning and Management including design, translations, printing liaising with other departments and third parties. - PR & Communication – Planning content for all countries and channels: • Internal and External Newsletters to engage employees and customers and reinforce the brand. • Bi-annual Internal Magazine: Edited, project managed and produced. • SharePoint (Intranet): Content & collaterals update. • PR monthly publications across the Group implementing the company’s strategy.
- Website Support : content and regular banner updates. - Corporate / Sales Collaterals and Resources – Production, design, translations and print -
- Conference and Events – Support in planning, coordinating and running. - Reporting the effectiveness of campaigns using Google Analytics, MailChimp, Qlikview.
Brammer GroupMarketing Graduate Programme - Spain
Jan. 2016 - Mar. 2016Bilbao y alrededores, España-Conduct country specific Email Marketing campaigns (internal & external) and follow-up.
-Develop the Global Marketing and Communication Strategy to increase sales in owned brands and other products/ services.
-Monitoring results and reporting to eliminate non-effective marketing initiatives and campaigns.
-Support in events, especially, in an important Security Fair in Madrid (SICUR).
-Support in Marketing collateral, design and implementation.
Brammer GroupMarketing Graduate Programme - Italy
Oct. 2015 - Dec. 2015Saronno (Italy)I was responsible for the rebranding of a recent acquisition. This involved: -Negotiation with industrial suppliers and providers
-Improvement of the shop image and offices.
-Manage ad-hoc projects and people to meet deadlines. -Design of collateral material for different campaigns and events.
-Improvement of the Customer contact Database.
Brammer GroupMarketing Graduate Programme - Europe
Oct. 2014 - Apr. 2016London, Reino Unido• Coordinate, plan, and produce sales support.
• Support Internal and External Newsletters, Intranet.
• Liaise with internal and external stakeholders (Agencies, and key teams within the business).
• KPI’s, study business performance. Market Segmentation reports (Quarterly).
• Websites: Support local language website updates where applicable.
• Work closely with the Marketing Teams and stakeholders (Sales Teams mainly) across the whole group.
During this Graduate programme I did two international placements within the Marketing Teams in Spain and Italy.
SAITECInternational Business Controller
Oct. 2013 - Apr. 2014LeioaWorking for a Civil Engineering Services Company performing the following tasks:
-Set up of company braches in Brazil, Peru, Colombia, Mexico, Qatar, Australia and Russia.
-Control and follow-up with assistance from Accounting and Law service companies.
-Daily and monthly follow up of Budget and Accounting.
-Invoicing and Payrolls to suppliers, clients and workers.
-Follow-up of the operations in different framework contracts projects and tenders.
-Market Research.
Everis Spain S.L.U.Contract Management Assistant
Jan. 2013 - Aug. 2013Bruselas y alrededores, BélgicaThe European Contract Management Unit (eCMU) gives support to different members of everis in the delivery of the services to the European institutions.As an Assistant in the Contract Management Unit, I was in charge of the management of the follow up and execution of the Framework Contracts currently signed between everis and the European institutions. This execution covers different fields: - Contract management.
- Invoicing, relation and communication with the partners and work ordering.
- Relation with freelancers (invoicing, time records, contract negotiation).
- Follow up of budget.
- Managing the relationships between operation departments and the different departments from structure.
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