Cheil Middle East & AfricaInfluencer Marketing Manager/ Account Manager - Acting HOD
Oct. 2019 - Apr. 2021Dubai, United Arab Emirates• Heading the influencer marketing department including performance influencer marketing & affiliates
• Responsible for the influencer marketing planning, strategy & budget allocation, and distribution for Samsung KSA, which resulted in overachieving the main KPIs
• Responsible for the influencer marketing planning, strategy, budget, and account management of Samsung MENA brand ambassadors/celebrities in which one of the campaigns won a Gold Effie award 2022.
• Responsible for content management, planning & creative direction.
• Reporting and comprehensive performance analysis
• Project management for multiple projects for New Balance, Volkswagen, Nespresso, Starzplay, Energizer, ArmorAll, STP, Samsung digital appliances, and Nandos
• Identify the suitable influencers that are aligned with the brand • Creating and executing influencer's legal contracts
• Managing live campaigns and finding the right influencers for each campaign
• Creating the campaign brief for each influencer and assure that the created content meets the brand image
• Build and maintain relevant and strong relationships within the entertainment and influencer industries