Noha ElSwerki - Media and Influencer Partnership Manager, Publicis Groupe

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Work Background

Publicis GroupeMedia & Influencer Partnership Manager - Content

Apr. 2023Main Responsibilities: • Develop strategic campaigns by using various tools and social insights platforms to gather audience, market, and business insights. • Create KPI frameworks aligned with client business goals for effective campaign measurement. • Manage influencer marketing campaigns and media partnerships, from initial response to post-campaign reporting and talent content creation. • Design multi-market influencer and content partnerships that address the given brief, including strategic frameworks, robust evaluation of publishers, and measurement. • Project manage integrated partnership solutions for brand partnerships, sponsorships, advertiser-funded programs, product placement, and influencer outreach. • Challenge media partners and influencers to deliver innovative solutions that meet client challenges and inspire advertisers to work with Publicis Content. • Negotiate favorable terms for influencer programs and partnerships, ensuring compliance with pre-agreed pricing guarantees. • Lead the influencer vertical and support the wider business with creative ideas and research for new business pitches. • Manage campaign budgets and ensure profitability, meeting deadlines and key milestones. • Understand finance processes and maintain accuracy in client billings and supplier payments. • Set clear project roles and responsibilities for continuous team development. • Prioritize workloads and manage tasks to meet deadlines, ensuring team alignment. • Foster strong relationships with client stakeholders and internal teams for retention and growth. • Manage day-to-day interactions with key clients and exceed expectations. • Support leadership with revenue forecasting and integrate branded partnerships. • Motivate and inspire team members to excel in various skill areas. • Encourage knowledge-sharing and cross-skilling within the team. • Handle appraisals and talent-related matters, providing regular feedback.

Technovation ChallengeMentor

Jan. 2018United Arab EmiratesTechnovation offers girls around the world the opportunity to learn the necessary skills to become tech entrepreneurs and leaders. Girls ages 10 to 18 learn to identify a problem in their community and create a mobile app solution to address that problem, and then learn how to communicate these ideas and translate them into a fully launched business.

BIT ExchangeSenior Digital Marketing Manager

Nov. 2022 - Mar. 2023RemoteMain Responsibilities: • Maintain and grow brand partnerships, as well as celebrity, influencer, and key opinion leaders (KOLs) collaborations for online content and livestream campaigns • Lead the Brand ambassadorship program and handle all day-to-day actions, approvals and announcements. • Coordinate and maintain global business partnerships, promotions, and advertising campaigns, driving audience growth and leads in all relevant regions • Stay up-to-date with industry trends, emerging technologies, and best practices to continuously enhance the effectiveness of marketing efforts • Develop promotional strategies and campaigns to achieve business objectives • Identify opportunities based on our regional business model, market research, trends, and competitors’ movements to optimize revenue growth • Monitor advertising and promotional performance and expenditure to track and optimize the effectiveness of campaigns Support business operations such as the development of new partnerships, based on the company’s global investment needs • Collaborate closely with cross-functional teams, including product development, to share findings on industry trends and market needs, and ensure consistency across all touchpoints

Self-employedInfluencer Marketing & Content Strategist

Sep. 2022 - Oct. 2022Main Responsibilities: • Implementing influencer marketing strategies • Identifying influencer's profiles based on the client’s campaign objectives & and that meets the brand identity. • Contacting Celebrities for negotiating deals and contracting • Support clients and assist them in achieving their KPIs & and increasing their ROI. • Content management, planning & creative direction. • Reporting and comprehensive performance analysis • Project management • Managing live campaigns & track performance • Assure that the campaign brief for each influencer matches the required content idea and ensure that the created content meets the brand guidelines. • Build and maintain relevant and strong relationships within the entertainment and influencer/celebrity industries

RainGrowth Marketing Global - Content, Partnerships & Influencer Lead

Sep. 2021 - Sep. 2022• Oversee the global influencer and the affiliates business development operations and implementation • Manage and maintain relationships with influencers & bring in bigger partnerships for the purpose of user acquisition • Develop strategies to scale up the business • Manage digital marketing campaigns across a range of DSPs as Moloco, Liftoff and others • Conceive creative affiliate marketing and KOL growth plans to attract and work with affiliates • Contribute to achieving the Growth KPI • Work with cross-functional departments to achieve the overall target • Manage and grow the community of affiliates, influencers, and third-partner content partners across the product verticals and content platforms • Developing the influencer marketing planning, strategy & budget. • Reporting and comprehensive performance analysis • Leading on content creation and assuring that the created content meets the brand guidelines. • Identify the suitable influencers that are aligned with the brand persona • Creating and executing influencer's legal contracts • Leading on the campaign brief creation for all influencers • Build and maintain relevant and strong relationships within the entertainment and influencer industries

FreelanceInfluencer Marketing & Content Strategist

May. 2021 - Aug. 2021• Implementing influencer marketing strategies • Identifying influencers' profiles based on the client’s campaign objectives & that meets with the brand identity • Contacting Celebrities for negotiating deals and contracting • Support clients and assist them to achieve their KPI’s & increase their ROI • Content management, planning & creative direction • Reporting and comprehensive performance analysis • Project management • Managing live campaigns & track performance • Assure that the campaign brief for each influencer matches the required content idea and assure that the created content meets the brand guidelines • Build and maintain relevant and strong relationships within the entertainment and influencer/ celebrities’ industries

Cheil Middle East & AfricaInfluencer Marketing Manager/ Account Manager - Acting HOD

Oct. 2019 - Apr. 2021Dubai, United Arab Emirates• Heading the influencer marketing department including performance influencer marketing & affiliates • Responsible for the influencer marketing planning, strategy & budget allocation, and distribution for Samsung KSA, which resulted in overachieving the main KPIs • Responsible for the influencer marketing planning, strategy, budget, and account management of Samsung MENA brand ambassadors/celebrities in which one of the campaigns won a Gold Effie award 2022. • Responsible for content management, planning & creative direction. • Reporting and comprehensive performance analysis • Project management for multiple projects for New Balance, Volkswagen, Nespresso, Starzplay, Energizer, ArmorAll, STP, Samsung digital appliances, and Nandos • Identify the suitable influencers that are aligned with the brand • Creating and executing influencer's legal contracts • Managing live campaigns and finding the right influencers for each campaign • Creating the campaign brief for each influencer and assure that the created content meets the brand image • Build and maintain relevant and strong relationships within the entertainment and influencer industries

TwinningInfluencer Relations Manager

Aug. 2019 - Oct. 2019Dubai• Developed a full influencer marketing strategy for Twinning as a startup fashion e-commerce including influencers activity, budget, briefs, and tracked their performance with the needed tools in order to increase the company brand awareness and achieve its KPI’s. • Identify the suitable influencers that are aligned with the brand. • Creating and executing influencers legal contracts. • Managing live campaigns and finding the right influencers for each campaign • Creating the campaign brief for each influencer and assure that the created content meets the brand image.

SIVVI.COMInfluencer & Social Media Manager (Powered by Al Abbar Enterprises)

Dec. 2017 - Aug. 2019United Arab Emirates• Develop the Influencer marketing strategy including influencers activity, budget and briefs, and track their performance to achieve the KPI’s. • Identify online influencers that align with the brand. • Communicate and build relationship with VIP influencers. • Develop, implement and manage social media marketing campaigns and budgets on major social media and digital platforms including Instagram, Snapchat, Facebook, Twitter and YouTube. • Develop and execute Social Media Strategy through competitive research platform determination, benchmarking, messaging and audience identification. • Help to grow the company’s Social Media followers, engagement and reach. • Work closely with the creative team to ensure engaging and creative content is developed correctly based on the required standards.

Influencers.aeInfluencer Relationship Executive

Jan. 2017 - Dec. 2017Dubai, United Arab Emirates Build the Influencers database. • Project Management for multiple accounts • Provide seamless communication between influencers and the brand to streamline efficient campaign activities. • Duties included managing offers, contract negotiations, assigning deadlines, collecting content submissions, providing content approval and feedback. • Maintained long-lasting relationships with influencers, management, and agencies in the industry. • Keeping up to date with social media trends.

The British University in EgyptInstructor

Jul. 2010 - Aug. 2014EgyptModules: • Business information systems. • Information system analysis. • Introduction to E-commerce (E-Business). • Introduction to computers. • Information Technology for Business. • Decision Support & Business Information Systems. • Introduction to Knowledge Management. • Database Management Systems. Admin Work: • Teaching and learning committee. • Quality Control Committee. Lab Instructor: • Microsoft Office (Excel, Access, Word, PowerPoint, Visio) • SQL Server • MySQL Other Skills: • Experience with Learning Management Systems (E-learning) such as Moodle and Blackboard.