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Network Power<100 people
Roles
💸20%
Marketing
✨20%
Business Owner
🧑💼20%
C-level Executive
Geos
🇦🇪40%
United Arab Emirates
Work Background
MBG Corporate Services UAEDirector- Marketing
Oct. 2021United Arab Emirates
MBG Corporate Services UAEAssociate Director - Marketing
Aug. 2020 - Sep. 2021Dubai, United Arab Emirates
Percept GulfHead Of Media
Dec. 2016 - Jul. 2020Dubai, United Arab Emirates
DentsuAssociate Media Director
Mar. 2007 - Nov. 2016Dubai, United Arab EmiratesStrategic media planning and buying for a roster of clients - Toyota Motor Corporation (Toyota and Lexus), Bridgestone, Otsuka Pharmaceutical Group, Hitachi, Philippines Tourism, Rotana Media Group, Sharp and other regional, local and international clients. Have planned and implemented Pan-Arab campaigns as well as UAE /GCC campaigns. In addition to this, have planned, coordinated and implemented media campaigns in key markets of Africa.
WavemakerBusiness Executive
Mar. 2005 - Feb. 2007Gurgaon, IndiaWavemaker formerly known as Maxus (Group M, a WPP company). I was a key member of the media planning and buying team of Hero Honda Motors Ltd (now Hero Motocorp)- US$ 35 Million Media AOR, worked on all the sponsorship deals (on-ground and on-air) including ICC and big ticket properties on TV. Contributed significantly to the media management of Hero Cycles Ltd, Oswal Woolen Mills (Monte Carlo) and Hindustan Times Media.
Ensured that the billing targets are achieved, month-on-month.
Organized monthly/quarterly meetings at the headquarters of out-station clients like Hero Cycles, Oswal Woolen Mills and others. Cumulative billings for other clients US$ 5 Million
UM WorldwideTrainee
Oct. 2004 - Mar. 2005New Delhi, IndiaMedia Planning and scheduling for General Motors, Microsoft, Madura Garments, Dabur and Lycra. Was also part of the team handling media buying for Microsoft and Madura Garments.
Managed media monitoring, monthly competitive media updates and data analysis for all clients.
Publicis GroupeTrainee
Jan. 2004 - Sep. 2004Gurgaon, IndiaI started as an Intern here, while studying at the Indian Institue of Mass Communication. After I finished my Post-Graduation at IIMC, I was recruited as a Trainee. Was mentored by a stellar team and had the opportunity to learn a lot, working for clients like Hewlett Packard, Nokia, Garnier Fructis and others
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