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Work Background
Catalyst – Institute for Creative Arts and TechnologySound Technician
Aug. 2023 - Aug. 2024Berlin, Germany
BotanikaFounder & CEO
Aug. 2022Berlin, GermanyAbout Us:
At Botanika, we are a biotech-driven innovation studio translating nature’s intelligence into sustainable multisensory solutions. We design immersive experiences at the intersection of art, science, and ecology, where sound becomes a gateway to understanding complex life systems. Through bespoke brand activations and advanced music technologies, we merge creativity and innovation to foster meaningful human–nature connections. Our Values:
Independence, ambition, curiosity, and humanity are the cornerstones of our company culture. We believe in harnessing the power of technology to inspire and connect people while fostering a deep appreciation for the natural world. Achievements:
Our journey has been marked by a commitment to excellence and a passion for exploration. We take pride in our ongoing projects that push the boundaries of what's possible in the realm of music technology. Target Audience:
Our work resonates with audiences and companies who share a strong sense of social responsibility, not only to our well-being but also to the health of our planet. We seek collaborators and partners who value activities that nurture a profound connection with nature. Current Focus:
Currently, our team is dedicated to pioneering projects in the field of Plant Communication and Behavior. Through our innovative work, we aim to deepen our understanding of the natural world and uncover new ways in which sound can play a role in enhancing our relationship with it. Join us on our journey as we continue to explore the harmonious intersection of technology, art, science, and nature. Together, we're shaping a more resonant future.
Red BullOn Premise Marketing Manager
Sep. 2015 - Apr. 2018Santiago, Santiago Metropolitan Region, ChileAs the On-Premise Channel Marketing Manager for Red Bull, I led a dynamic marketing strategy focused on engaging consumers directly at every interaction point, creating a memorable brand experience across HORECA, events, and festivals. My role was pivotal in: Marketing Strategy Leadership: Directing the on-premise marketing strategy, I crafted and executed impactful messages that resonated with consumers, enhancing their brand experience in a variety of settings, including bars, restaurants, and major points of marketing and sales to our consumers. Trial Program Implementation: I introduced trial programs designed to captivate new customers, utilizing performance drivers to track and amplify success rates, thereby boosting brand engagement and loyalty. Innovation & Conversion Tools: Leveraging cutting-edge tools and approaches, I facilitated the seamless conversion of potential customers, continually innovating our approach to stay ahead of market trends. International & National Experiences | Hospitality: Orchestrated unforgettable international and national hospitality experiences, elevating the brand's prestige and enhancing customer loyalty through exceptional service and engagement. Image Platforms: We successfully collaborated with prestigious image platforms, including Forbs and exclusive after-parties, to elevate the brand's status and connect with our target audience in meaningful ways. Festivals & Paragastronomy Executions | Product Launch: Spearheaded the execution of Red Bull’s presence at festivals and paragastronomy events, effectively launching new products and ensuring brand prominence in diverse cultural contexts. ABS Manager & Artist Booking: Oversaw the Artist Booking System (ABS), curating a lineup of talent that aligned with our brand values and audience preferences, thereby enhancing event experiences and brand affiliation.
SportexMarketing Director & Brand Development
Apr. 2013 - Sep. 2015Santiago.Marketing Director & Brand Development for Zoo York, Starter, Mitchell & Ness, Cayler & Sons and Descente Chile. Brand Construction: Comprehensive marketing strategies were developed and executed to strengthen each of the brand's identity, enhancing its market recognition. Through creative advertising campaigns and active social media engagement, I increased the brand's visibility and appeal to the target audience. Design and Sales of Clothing Apparel: The product design process was overseen from concept to market launch, ensuring each collection mirrored the latest urban fashion trends. Leadership in sales strategies drove revenue growth, establishing Apparel Urbano as a leader in the retail fashion sector. Customer Relationship Management: Implementation of CRM initiatives that improved customer loyalty and satisfaction, personalizing the shopping experience and ensuring effective communication. This included developing loyalty programs and after-sales services that strengthened long-term customer relationships. KAM for Big Department Stores: Establishing and maintaining strategic relationships with major department stores, negotiating contracts that maximized product visibility and availability at key sales points, resulting in a significant sales increase. Design of Flagship Stores and Decoration: Leadership in designing and implementing innovative store concepts and retail spaces, enhancing the shopping experience and reinforcing the brand image. Skate Tours & Championships Production and Execution: Organization of high-profile skate events and championships, generating extensive media coverage and engagement with our audience. Film Projects: Direction of creative film projects that captured the essence of the brand and resonated deeply with our target audience. Digital Director: Oversight of the brand's digital strategy, optimizing our online presence through SEO, content marketing, and digital advertising campaigns.
Komax S.A.Product Manager
Jun. 2012 - Apr. 2013ChileIn the role of Product Manager for DC Shoes skate company, the individual took on a multifaceted position that combined logistics coordination with strategic product management and marketing. This role encompassed a broad range of responsibilities, from overseeing logistics to curating product collections and enhancing customer relationships. Key responsibilities and accomplishments included: Brand Construction: Comprehensive marketing strategies were developed and executed to strengthen Apparel Urbano's brand identity, enhancing its market recognition. Through creative advertising campaigns and active social media engagement, I increased the brand's visibility and appeal to the target audience. Design and Sales of Clothing Apparel: The product design process was overseen from concept to market launch, ensuring each collection mirrored the latest urban fashion trends. Leadership in sales strategies drove revenue growth, establishing Apparel Urbano as a leader in the retail fashion sector. Customer Relationship Management: Implementation of CRM initiatives that improved customer loyalty and satisfaction, personalizing the shopping experience and ensuring effective communication. KAM for Big Department Stores: Establishing and maintaining strategic relationships with major department stores, negotiating contracts that maximized product visibility and availability at key sales points, resulting in a significant sales increase. Design of Flagship Stores: Led the conceptualization and design of flagship stores, creating immersive retail environments that reflected the brand's ethos and appealed to the target demographic, thereby enhancing the shopping experience. Skate Tours & Championships Production | Execution: Played a key role in the production and execution of skate tours and championships, leveraging these events as platforms for brand promotion and community engagement, ultimately strengthening the brand's connection with the skate culture.
Sieteveinte S.A.Brand Manager
Jan. 2011 - May. 2012Brand Manager for Dakine, Skullcandy, Alpinestars & Freestyle Chile. - Brand Management.
- KAM for Department stores.
- Supply Chain.
- Definition & Development of Apparel & Hardgoods Collections, Pricing and Distribution.
- Planner for Flagship Stores.
- Development of New Business Opportunities.
- Adaptation & Execution of Marketing campaigns.
SMU S.A. (Unimarc, M10, Alvi ,Ok Market, Telemercados)Category Specialist
Jan. 2010 - Jan. 2011SantiagoCategory Management Housing and Library Follow up, sales data analysis, margins, inventory, pricing, rotation of products. In store supervision. Commercial Agreements / Contracts.
LATAM AirlinesInternship Trainee E - Business
Jun. 2008 - Feb. 2009ChileLan.com E-Business. Online Campaigns TF y KMS+$ AMADEUS. Banners & Promos.
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