Clara Ramos - Brand manager as a service, Branding de propósito

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Network Power<100 people

Roles

💸100%

Marketing

🧑‍💼100%

C-level Executive

🧨100%

Consulting

Geos

🇧🇷100%

Brazil

Work Background

Branding de propósitoContent Creator

Jun. 2023São Paulo, BrasilProjeto de conteúdo sobre branding: - newsletter quinzenal - conteúdo LinkedIn, Instagram, TikTok e Pinterest - blog e SEO - materiais ricos e imersões Conquistas no primeiro ano: - 1.900 assinantes por email e 7.000 pelo LinkedIn - média de 45% de open rate no email - mais 16.000 seguidores - 2.4 mi de impressões pelo LinkedIn - selo de top voice do LinkedIn

Benê.com.vcBrand Manager

Feb. 2023São Paulo, BrasilAs the Marketing Team Coordinator, I work in partnership with Saga Solutions agency for improved performance and traffic. Scope: Lead the marketing team Guide actions, strategies, and brand positioning Generate insights for branding actions and brand activation Design strategic content Initiatives: Increase the flow of SEO content for blogs with the help of AI Benê.News on LinkedIn Social selling and Influence Marketing

Benê.com.vcBrand designer

May. 2022 - Feb. 2023São Paulo, BrasilScope: Performance-focused design Brand action planning Growth marketing for product Content creation (content, pieces, reels, and videos) Initiatives: Adaptation of Brand guide and creation of an asset library (Adobe) Planning and execution of materials for the Entrepreneur Fair

MonstraSenior Graphic Designer

Sep. 2021 - May. 2022São Paulo, BrasilClient: Magazine Luiza Scope: Design with a focus on media and conversion Creation and adaptation of campaigns Approval of pieces unfolded from existing KVs Initiatives: Creation of a Magazine Luiza asset library (Adobe) Creation and execution of a campaign for Pinterest in partnership with VidMob Animated HTML displays for Google ads

CirculôBrand Manager

Aug. 2019 - May. 2022Belo Horizonte, Minas Gerais, BrasilI accompanied the company from the beginning, participated in brand planning during the incubation of the startup, and continued to mature the project together with the partners. ⚡️ With Circulô, I learned that the brand's purpose should be a part of all areas of the company and should reflect in decisions and communication in a coherent and consistent manner. Scope: - Strategic planning and content production - Graphic design - Creation and maintenance of the e-commerce site - Participation in photoshoots and creative direction of products Initiatives: - Rebranding: reformulation of visual identity, creation of guide, and brand positioning In 2 years, we've built a base of more than 10k followers organically, investing in content marketing and occasional partnerships - Blog content with organic access accounted for more than 70% of the site's traffic

Rede Brasil do Pacto GlobalSocial Midia Designer

Mar. 2021 - Mar. 2022São Paulo, BrasilScope: Design for social media

AdarvoSenior Graphic Designer

Dec. 2020 - Sep. 2021Scope: - Creation of visual identity - Planning and creation of content for social networks - Various graphic pieces for online and offline media

Mudda Comunicação DigitalDesigner

Mar. 2019 - Sep. 2021São Paulo, BrasilI founded a digital marketing agency focused on the fashion market, and there I worked with companies such as: - @voga.space - @camisetaindiana - @thebochi I provided services such as branding, strategic planning, and content production for social networks, website creation, graphic design, and marketing consultancy. For some specific jobs, I count on partnerships with other freelancers.

SmartalkFreelance Graphic Designer

Nov. 2020 - Mar. 2021Scope: - Graphic pieces for social media for third-party clients of the agency - Strategic design of animated institutional presentations

LF/MERCADOJr Graphic Designer

Jun. 2018 - Jul. 2019Scope: - Production of content and graphic pieces for social media - Graphic materials for fairs and events - Visual identity - Websites optimized through Wix Initiatives: - Brought a more digital approach to the agency