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Work Background
Drive Story MediaFounder and Content Creator
Feb. 2023Jakarta, IndonesiaA dynamic professional with a deep-rooted passion for automobiles, fueled by the desire to share captivating automotive stories and connect with fellow petrolheads in Indonesia through digital platform (Instagram, TikTok and YouTube). My commitment to authenticity and innovation has consistently elevated our brand's presence in the automotive landscape. ⚬ Lead the charge in conceptualizing and producing engaging automotive content tailored for enthusiasts who revel in the art of modifying and restoring their vehicles.
⚬ Leveraging my keen eye for detail and storytelling finesse, I spearhead the development of multimedia campaigns, captivating videos, and immersive articles that resonate with our target audience.
⚬ With a unique blend of creative prowess and strategic acumen, I thrive in crafting compelling content while fostering impactful partnerships within the automotive industry.
inaproduct.comHead of Sales and Marketing
Aug. 2022Jakarta, IndonesiaDeveloped and implemented strategies to grow the business, such as by expanding into new markets or launching new products. Developed and managed budgets and allocated resources in a way that supported the organisation's goals and objectives. ⚬ Identified and eliminated bottlenecks or inefficiencies in the product development and marketing process.
⚬ Recruited, hired, and developed a team of talented professionals who were capable of delivering high-quality software solutions.Led Sales, Marketing & Strategic Partnership team (total 9 people)
⚬ Took up strategist and business consultant roles Developed, tested and implemented new business model to support the 3 years growth target. This span across Inaproduct offerings: company profile development, growth program (training for SME business) and enabler program (distribution channel) Revamped sales and marketing SOP to support US$ 1 Million sales target in the first year of joining
⚬ Created offline and online marketing strategy that includes offline events, online events, digital marketing, digital ads placement, content marketing, SEO, and social media marketing.
⚬ Collaborated with multiple stakeholders to create programs that supports local SME growth, namely Telkom, Femina, BRI, BNI, OJK, BI, Tokopedia and more.
estates.idCo-Founder
Jan. 2022Jakarta, IndonesiaPassionate about bridging the gap between Indonesian investors and Australian real estate opportunities, I co-founded Estates.ID, a property agency with a vision to provide tailored solutions for discerning investors seeking prime properties in Australia. With a solid background in marketing and a keen understanding of the tech landscape, I drive our digital presence and marketing strategies to enhance visibility, engagement, and ultimately, sales conversion. ⚬ Spearhead the development and management of Estates.ID's website, ensuring seamless functionality, user- friendly interface, and optimized lead generation.
⚬ Craft compelling social media content and strategies across various platforms to drive brand awareness, engagement, and conversion.
⚬ Manage advertising placements, leveraging data-driven insights to optimize campaigns and maximize ROI. Implement tech solutions to streamline processes and enhance the overall customer experience, resulting in increased client satisfaction and retention.
The Rebel MarketingManaging Director and Founder
Jan. 2019Greater Jakarta Area, IndonesiaThe Rebel Marketing is a Creative and Digital Marketing Agency in Indonesia where we help our clients grow their business through Arts (Branding and Design) and Science (Performance Marketing and Data) so that they can outshine your competition, win people’s hearts and minds, and get measurable results. Not only building a dream team that consists of creative individuals and scientists, but I also focus on helping businesses grow through business consultancy, branding, and digital marketing strategy. Industry served: Retail, F&B, FinTech, Health Tech, and more. ⚬ Successfully executed our client’s target KPI for 30k app download in 1 month with a given budget
⚬ Facilitated Design Sprint session to multiple clients to help them find solutions to their business problems within 2 to 5 sessions
⚬ Developed client's branding to sales automation within 3 months
⚬ Created case study for the use of CPAS Facebook Ads on the retail sector
⚬ Managing the day-to-day operation
⚬ Singlehandedly built sales pipeline for TRM
⚬ Developed digital strategy for TRM Clients, ranging from the branding, sales funnel, copywriting, digital creative, website, video concept to ads placement (Facebook / IG Ads, Search Ads, GDN and Youtube Ads)
GoUP.WorkEmployee Journey Consultant and Co-Founder
Oct. 2015 - Dec. 2023SingaporeGo-Up.Work is a platform to give a voice to the employees in the workplace. Now leaders and managers can listen to their employees about what frustrates and excites them at work. In a nutshell, Go-Up enables managers to become super managers, or CEOs to become super CEOs through data. The platform helps them to strengthen employee engagement continuously, build a better workplace and a great company culture. Industry served: Financial, Education, Luxury, Security, and more. ⚬ Helped the companies interpret their data and provide action plans to build a better workplace
⚬ Managed the day-to-day operation, from building tech team from scratch in Bandung to becoming a product manager
⚬ Led the development of the company's business model and strategy.
⚬ Successfully developed a strategic partnership in Thailand with one of the conglomeration companies, Loxley.
Hay GroupAssociate at Global R&D Centre for Strategy Execution
Mar. 2013 - Sep. 2015SingaporeMarketing and data lead for business intelligence (BI) and responsible for the operational matter at the Global R&D Centre for Strategy Execution. This includes strategic planning, customer relation, talent management, recruiting, and business development. The centre is a result from Economic Development Board (EDB) Singapore and Hay Group collaboration to advance human capital capabilities in Asia with Singapore as a hub. Publication • "To Succeed Today, Think about Tomorrow”, Sept 2013 issue, HQ Asia Magazine, by Human Capital Leadership Institute
• "Surviving beyond a third generation”, Asian Management Institute, 2014 issue volume 1, by SMU Conference Paper
• Leadership in Guilt-Proneness Context: Dictatorial Leader can be Highly Effective. Presented at Academy of Management (AOM) Annual Meeting 2013 in Orlando, Florida, United States. • Embracing the Unknown: Transformative Leadership as a Function of Control and Learning How to Unlearn. Strategic Management Society (SMS) Annual Conference 2014 in Madrid, Spain.
Hay GroupAnalyst at Global R&D Centre for Strategy Execution
Sep. 2011 - Mar. 2013SingaporeResearch and data analyst for business intelligence (BI) at the Global R&D Centre. Lead SPSS software adoption at the centre. Research projects: Merger and Acquisition, Profit Maximisation Methodology, Leadership, Organisation Structure, Knowledge Management, Organizational Climate, Leadership Style, Best Companies for Leadership Survey and Emotional Inventory projects
Hay GroupBusiness Development Intern at Global R&D Centre for Strategy Execution
Mar. 2011 - Jul. 2011SingaporePioneered knowledge sharing session and collaborative project with directors and C-Suite level professionals from high-profile companies without any direct contacts with them.
Spirit of EnterpriseInterviewer
May. 2010 - Nov. 2010Nominated and interviewed successful entrepreneurs in Singapore for SOE Entrepreneur Award 2010 that includes: Wave House Sentosa, Maska Bar, TAG Alliances and VOX Production. • Awarded Best Student Interviewer 2010 and attained SOE Entrepreneur Award 2010 for Wave House Sentosa
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