inaproduct.comHead of Sales and Marketing
Aug. 2022Jakarta, IndonesiaDeveloped and implemented strategies to grow the business, such as by expanding into new markets or launching new products. Developed and managed budgets and allocated resources in a way that supported the organisation's goals and objectives. ⚬ Identified and eliminated bottlenecks or inefficiencies in the product development and marketing process.
⚬ Recruited, hired, and developed a team of talented professionals who were capable of delivering high-quality software solutions.Led Sales, Marketing & Strategic Partnership team (total 9 people)
⚬ Took up strategist and business consultant roles Developed, tested and implemented new business model to support the 3 years growth target. This span across Inaproduct offerings: company profile development, growth program (training for SME business) and enabler program (distribution channel) Revamped sales and marketing SOP to support US$ 1 Million sales target in the first year of joining
⚬ Created offline and online marketing strategy that includes offline events, online events, digital marketing, digital ads placement, content marketing, SEO, and social media marketing.
⚬ Collaborated with multiple stakeholders to create programs that supports local SME growth, namely Telkom, Femina, BRI, BNI, OJK, BI, Tokopedia and more.