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Work Background
Biotechnology Innovation OrganizationSenior Director of Marketing
Jan. 2022 - May. 2024Washington, District of Columbia, United StatesDirect cross-channel marketing functions for BIO’s events and policy work across human health, agriculture and environment, international affairs, and intellectual property. Lead content development for the company's website, social media platforms, email communications, and on-site activations to engage high-profile member companies. Support policy team to execute numerous initiatives within legislative and executive branches of the US government. Managed a team of six individuals to harness marketing efforts for internal and external initiatives.
IV Consulting ServicesFounder and Principal Consultant
Jan. 2020 - Jan. 2022United StatesKey Clients: Bristol-Myers Squibb, Wunderman Thompson, AnalogFolk, koyn, and NeighborShare Launched my first LLC as an independent contractor supporting numerous clients to help them manage the ever-evolving digital landscape. Digital marketing and strategy consultant helping businesses to build better omnichannel communications strategies to better assist my clients with their business goals. Supported clients with the latest marketing tools, technology, and trends, and utilize them to help businesses of all shapes and sizes to effectively reach and connect deeper with their customers and prospective customers.
dentsu XGlobal Account Director
Mar. 2018 - Jan. 2020New York City Metropolitan AreaKey Clients: GORE-TEX and Panasonic Administered and allocated $15M media budget year over year with digital delivery teams for global and local markets, covering North America, Scandics, Germany/Austria/Switzerland (GAS), China, South Korea, and Japan. Oversaw planning, buying, and deployment of all digital media campaigns within North America, Europe, and Asia for the GORE-TEX Infinium and Guaranteed to Keep You Dry brands. Supported the launch of Panasonic's LUMIX S-Series camera.
IsobarAccount Lead
Aug. 2015 - Mar. 2018New York City Metropolitan AreaKey Clients: GM, Cadillac Demonstrated thought leadership to introduce clients with the latest emerging technologies. Headed a team of eight members from account, project management, creative, technology, media, and analytics. Supervised digital team executing all national digital media campaigns, partnerships, and strategies.
DDBSenior Account Manager
Oct. 2014 - Aug. 2015New York City Metropolitan AreaKey Clients: Electrolux & Frigidaire Delivered consulting and thought leadership to brands' top executives employing strategy within the organization. Drove all digital consumer activations across Electrolux and Frigidaire brands, including website development, media, and in-store digital retail experiences. Managed all financial aspects (budgets, contracts, and fees).
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