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Work Background
RTB HouseSenior Business Development Manager
Aug. 2024Dubai, United Arab Emirates
Nabd نبضDigital Business Development Manager
Sep. 2023 - Aug. 2024Dubai, United Arab Emirates
MMP World WideBusiness Development Manager
Sep. 2021 - Sep. 2023Dubai, United Arab Emirates•Built, maintained, and managed excellent relationships with advertisers, direct clients, media agencies, trading desks, ad networks and other demand sources to drive programmatic revenue of AED 2.5 Mn per quarter to the company
•Initiated private marketplace (PMP) deals and negotiated increases in budgets which resulted in reaching the set targets
•Monitored deal performance and consulted clients with struggling media campaigns to reach required KPIs by providing solutions as per internal case studies & industry best-practices leading to performance improvements by up to 200%
•Developed 360-degree (omnichannel) marketing and communication strategies for clients resulting in client target-audience reach and increasing conversion by up to 130%
•Analyzed media campaign data to predict trends and patterns resulting in the development of actionable insights for use on future campaigns
•Created a strategic pipeline to upsell and cross sell various solutions that lead to increasing revenue by AED 7 Mn
Leo Burnett MEA (Middle East & Africa)Content Creator
May. 2017 - Sep. 2018Beirut District, Lebanon•Managed content creation projects for various clients, by leading brainstorming sessions with team members, that resulted in the launch of ad campaigns for multiple products
•Conducted market research studies for retail, telecom & banking clients by benchmarking the clients’ positioning with those of their competitors
•Managed the coordination of two different TV shoots for F&B and telecom clients by assigning different tasks to more than 20 team members which resulted in a seamless and time-efficient shoot execution •Developed engaging content for one of the big F&B clients website homepage which boosted site-traffic by 80% over 4 months & saw a conversion rate of 64%
WizmatesSales & Marketing Account Manager
Oct. 2016 - May. 2017Beirut, Lebanon•Handled a portfolio of more than 50 sellers on the platform, by conducting regular touch points, reviewing performance and creating strategies to help grow clients’ businesses on the app, thus leading to good relationships with the restaurants
•Acquired ~20 new partners namely Tavolina, Acote, CBJ, boosting market coverage by 12 percentage points in Beirut
•Conducted 5+ market studies to analyze market trends in the F&B sector of the Lebanese market, impacting the company’s lead acquisition strategy
•Created and executed multiple marketing campaigns to highlight the app’s presence in the market which resulted in an increase in the number of downloads and active users on the app by 300%
Bank AudiCounter Operations & Customer Service Intern
May. 2015 - Sep. 2015Tripoli District, Lebanon•Rotated between the different departments and experienced daily work varying from evaluating loan applications for clients to implementing interest on frozen accounts
•Supervised and assisted in client transaction tasks •Conducted weekly status reports on the project evolution and presented it to top management
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