Trystan Trestchenkoff - Founder | Digital Marketer | Webdesigner, Yekko Studio

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Network Power<100 people

Roles

🎓100%

Student

Geos

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India

Work Background

World Vegetable CenterDigital Marketing Consultant

Mar. 2022 - May. 2022Bangkok, Bangkok, Thaïlande

Yekko StudioFounder

Jan. 2022remote · Hybrid

Gates AsiaHead Of Marketing

Oct. 2021 - Feb. 2022ThaïlandeI am in charge of boosting Gates Asia online visibility, traffic and conversions (leads) through all digital channels as well as offline channels. I created marketing strategies in order to achieve significant milestones for Gates Asia and to connect with large companies through strategic business partnerships in Asian markets. Key Results: in a few months I put the website on first page of Google for some strong intent keyword and searches. I redesigned the whole website to strenghten the branding and the UX. I created Google Ads campaign reaching a 30% impression share while having a lower CPA.

EXO TravelOnline Business Manager

Jan. 2020 - Oct. 2021Bangkok, ThaïlandeIn Charge of B2B online strategy and support on all digital marketing channels. Due to covid-19 difficulties, my contract was ended in October 2021.

Backyard TravelGeneral Manager

Jun. 2018 - Mar. 2020BangkokIn charge of managing a multi-million dollars business focused on tailor-made, mid-range to high-end, tours and holidays in 10 destinations in Asia. Management of 30 staffs across Asia (10 offices). Hands-on experience in managing sales and marketing activities. Profound knowledge of customer journey, sales process and budget management (P&L). Key results: Increased overall sales by 15% regionally with the best performing being Vietnam with a 33% YoY.

EXO TRAVELDigital Marketing Manager

Jun. 2016 - Jun. 2018Bangkok Metropolitan Area, ThailandExtensive work on brand management as well as on all channels performance to increase awareness, ROAS and ROI. Strong marketing planning. Proficient Google ads, FB/IG ads, content marketing and SEO, EDM, organic social media and PR. Key Results: increased traffic by 150% in 2 years and increased conversions (leads) by more than 20% YoY.

Lub d Co., Ltd.Digital Marketing Director

Feb. 2016 - Jun. 2016Bangkok Metropolitan Area, Thailand

University of La RochelleLecturer - ecommerce and CRM

Oct. 2012 - Jun. 2013Région de La Rochelle , FranceLecturer for Master's Degree courses "Digital Tourism and Heritage Marketing" - Online sales techniques (marketplaces, agregators, OTA, webconversion techniques) - CRM (relational marketing, CRM techniques)

Trace Ta RouteFounder

May. 2012 - Jun. 2018WorldwideCreator and supervisor of the French travel blog Trace Ta Route, edited by 4 travel mates. In charge of managing the overall editorial, technical and communication aspects. This blog is now one of the most visited among French travel blogs. Moreover, the audience is still increasing and social communities are day-to-day bigger and more engaged on Facebook, Instagram and Twitter. Skills applied: ▪ Team management ▪ Marketing ▪ Webdevelopment ▪ Copywriting ▪ SEO ▪ SMM (FB ads, sponsored posts)

Comité Régional du Tourisme Poitou-CharentesDigital marketing manager

Apr. 2010 - Oct. 2013Budget management: around 380 000€/year ▪ Project management of 4 travel websites in 4 different languages, coordination of both internal and external ressources. - English www.holidays-france-atlantic.com - Dutch www.atlantische-kust-frankrijk.nl - Spanish www.cognac-francia-atlantica.es - German www.atlantikkueste-frankreich.de ▪ Webmarketing Strategic lead and management, for 4 different european markets (UK, NL, DE, ES) Budget management: 50 000€ - Adwords (Search et Context), - Banniering campaigns, - Video campaigns (Youtube, GoViral), - Facebook ads, - Advertorials, - Seeding. ▪ Social Media Management Creation, set up, follow-up and reporting of 4 Social Media strategies on 4 travel markets (UK, NL, DE, ES), promoting and engaging through every coherent channels. Internal digital advocacy to help stakeholders to understand and put hand in social media to increase their skills and raise brand awareness. ▪ Webmastering Overall management of 4 websites in 4 languages (UK, DE, NL, ES), editorial marketing, copywriting, SEO management.

FreelanceDigital Marketing Consultant

Jan. 2010 - Jan. 2016WorldwideI help small companies to create/analyse and manage their online presence to increase their benefits and clients loyalty. - e-reputation analysis, - online market analysis and target behavior studies, - creation, set up and follow-up of the online strategy, - Social Media, SEO and SEM trainings. Specific skills : • Social Media Management (Facebook, Twitter, Google+, Instagram, Pinterest, 500px, Flickr...), • Social advertising (Facebook ads, Twitter ads, Instagram ads) • SEO (editorial strategy, content management, copywriting, linkbuilding), • SEM (Adwords, Adsense, affiliate programs, Youtube ads, content seeding) • Webmastering (CMS Wordpress, EzPublish, Joomla, HTML/CSS, some PHP) • Graphic design (Photoshop, Illustrator, Gimp) • Video creation (GoPro, GoPro Studio)

Vitalideas LtdaMarketing Assistant

Jan. 2009 - Apr. 2010

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