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Work Background
Self-employedConsultant, Content Marketing & Copywriting
Oct. 2023Providing writing, editing, social media, and content marketing strategy services to B2B and B2C clients to increase customer awareness, engagement, conversion, and retention.
California League of EducatorsConsultant, Content Marketing & Course Design
Jul. 2023 - Sep. 2023Irvine, California, United States · RemoteHelped build a year-long, cohort-based, hybrid leadership certification course for school administrators with subject matter experts. Provided marketing strategy and campaign implementation for digital, email, social, and direct mail.
California League of EducatorsDirector of Content Marketing
Jan. 2017 - Jun. 2023Irvine, California, United States · RemoteGuided content marketing for two nonprofits serving K-12 educators, impacting 300,000+ students. Created effective email/social campaigns (the 2022 DC event had 900 participants, a 29% increase). Wrote winning proposals. Collaboratively directed freelancers and consultants.
Katie SandbergConsultant, Writing & Content Marketing
Mar. 2015 - Jan. 2017Greater Los Angeles Area · RemoteCreated math, English learner, and computer science proposals for school districts and nonprofits in partnership with staff members that generated $7M. Wrote articles and blog posts for publishers, school districts and SMBs. Presented at conferences and crafted winning award applications for school districts.
California League of Middle SchoolsDirector of Communications
Jun. 2010 - Mar. 2015Irvine, California, United States · RemoteWrote federal and foundation grants to fund educational leadership and English learner programs at school districts. Led digital/print communications campaigns to bring thousands of educators to in-person professional development events statewide. Developed adult learning curriculum for grant-funded programs.
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