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Work Background
Senior Growth Manager
SleeplaySenior Growth Manager
Mar. 2024Florida, United States
Head of Accounts
Shake AgainHead of Accounts
Jul. 2021 - Feb. 2024Argentina• Planning & Organization of Accounts Managements & Project Management Area in collaboration with General Accounts Director: o Assignment of projects to teams according to availability, skill, profitability and growth projection. o Weekly status followup. o Identification and resolution of area problems. o Creation, review and approval of new business proposals. • Key Relationship Management with Agency Partners in Argentina, Paraguay, Uruguay and México. • New Business Development – pros &cons research, profitability, scalability, projection. • Coach, mentor, motivate and supervise project team members and influence them to take positive action and accountability for their assigned work. • Maintain client's relationship in order to achive their goals and results through digital marketing strategies. • Lead long-term strategy meetings with clients from Latinamerica. • Put up proposals for up-selling and cross-selling new services to increase the revenue per client. • Development of New Services: Scope; Process; Stages; Quotation; Success Cases; Examples. • MVP Development: Research; Design Thinking & Prototype. • CMS Building: Webflow. • Business Intelligence Dashboards
Project Manager
Shake AgainProject Manager
Jul. 2020 - Jun. 2021Buenos Aires, Argentina• Manage multiple aspects of assigned projects on a daily basis including scope, requirements, schedule, testing, change management, stakeholder management, communication, risk management and risk mitigation to ensure achievement of project and business objectives. • Manage projects of various sizes and degrees of complexity in an Agile setup. • Coordinate the work across the different areas in order to achieve the marketing goals of our clients every month: Design, Community Management, Email Marketing, Development, Growth Marketing and Media Planning • Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion to ensure on time delivery of tasks and sub-tasks • Develop 360° digital marketing strategies to accomplish our client´s goals such as media campaigns, new websites, new content on their social networks, email marketing & email automation campaigns, among others. • Definition, Plannig, Management and Optimization of marketing budget. • Help the Product Owner build and groom the Product Backlog. • Gather key metrics to assess the general performance of the project. • Make recommendations for project improvements and identify additional best practice methodologies. • Identify & propose QA process improvement. • Conduct daily stand-ups and retrospectives at the end of each sprint and ensure that the team is continuously learning from previous experience. • Escalate issues that cannot be resolved at the working levels to the appropriate level of management for resolution. • Coordinate advanced tracking implementatios in websites, ecommerce & apps. • Audit websites and apps. • Work across teams to support initiatives that might increase the LTV of users.
Account Manager
Shake AgainAccount Manager
Aug. 2019 - Jul. 2020Ciudad de Buenos AiresDevelop marketing media strategies in order to achieve our client´s goals - Execute Facebook, Google Ads & LinkedIn campaigns - Coordinate the team work - Lead meetings and calls with clients from Argentina and México - Create dynamic reports on Data Studio with conclusions and recommendations - Lead a team of 2 account strategists - Train the account strategists on my team - Coordinate advanced tracking implementatios in websites, ecommerce & apps - Audit websites and apps - Budget planning and distribution manager - KPI definition
Account Manager
Online Media PerformanceAccount Manager
Feb. 2019 - Jul. 2019Buenos AiresDevelop marketing media strategies in order to achieve our client´s goals - Execute Facebook, Google Ads & LinkedIn campaigns - Coordinate the team work - Lead meetings and calls with clients from Argentina and Mexico - Create dynamic reports on Data Studio with conclusions and recommendations - Lead a team of 2 account strategists - Train the account strategists on my team - Coordinate advanced tracking implementatios in websites, ecommerce & apps - Audit websites and apps - Budget planning and distribution manager - KPI definition
Account Strategist Senior
Online Media PerformanceAccount Strategist Senior
Oct. 2018 - Feb. 2019Buenos Aires- Control campaign´s budget - Execute campaigns on Google Ads and Facebook Ads - Optimize Google and Facebook campaigns to improve results - Help the Account Manager with reports and analysis of our client´s results
Account Strategist
Online Media PerformanceAccount Strategist
Jul. 2017 - Oct. 2018Buenos Aires- Control campaign´s budget - Execute campaigns on Google Ads and Facebook Ads - Optimize Google and Facebook campaigns to improve results - Help the Account Manager with reports and analysis of our client´s results
Departamento de marketing
3Dynamo SADepartamento de marketing
Dec. 2015 - Mar. 2017
Ventas
Underwave BrandVentas
Oct. 2014 - Feb. 2016Ventas freelance en UnderwaveBrand desde octubre de 2014. Promoción de productos de indumentaria a través de redes sociales y contacto directo con el público. Recepción de pedidos y concreción de encuentros para la distribución de estos. También diseño de estampados para la marca.
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