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Work Background
SleeplaySenior Growth Manager
Mar. 2024Revenue Growth:
- Develop and execute growth strategies focused on improving key metrics: ROAS, MER, CAC, LTV, and AOV.
- Conduct ongoing performance analysis and reporting across acquisition, retention, and conversion funnels.
- Manage forecasting models to predict revenue growth based on different marketing and operational initiatives.
- Identify and prioritize growth opportunities across the full customer lifecycle.
Paid Media
- Lead the strategy and execution of paid media campaigns (Meta, Google, Bing, Criteo).
- Manage agency or internal media buyers, ensuring alignment on KPIs and creative rotations.
- Coordinate periodic meetings with partners to review advertising plans and results.
eCommerce Website Optimization
- Collaborate in CRO initiatives: A/B tests, UX/UI improvements, and personalization strategies.
- Collaborate in product catalog optimizations, promotional calendar planning, and landing page builds.
- Collaborate in design process for different promotional content.
- Collaborate witj design teams to ensure the online store evolves to meet conversion goals.
Customer Acquisition & Retention
- Developing and refining full-funnel customer acquisition strategies combining paid media, Email & SMS marketing & Automation, partnerships, and affiliates.
- Overseeing CRM strategy: segmentation, automation flows, and re-engagement campaigns.
- Implementing loyalty, referral, and rewards programs to improve customer retention and maximize LTV.
Data Analysis
- Design dashboards and actionable reports.
- Monitor key growth metrics and recommend proactive adjustments based on insights.
- Conduct customer behavior research and cohort analysis to inform growth strategies.
Tech Stack & Tooling
- Evaluate, implement, and manage Martech and Adtech tools to support growth initiatives (e.g., attribution platforms, analytics, automation).
- Ensure data hygiene across platforms (CRM, pixel tracking, server-side tagging).
Shake AgainHead of Accounts
Jul. 2021 - Feb. 2024Argentina• Planning & Organization of Accounts Managements & Project Management Area in collaboration with General Accounts Director:
o Assignment of projects to teams according to availability, skill, profitability and growth projection.
o Weekly status followup.
o Identification and resolution of area problems.
o Creation, review and approval of new business proposals.
• Key Relationship Management with Agency Partners in Argentina, Paraguay, Uruguay and México.
• New Business Development – pros &cons research, profitability, scalability, projection.
• Coach, mentor, motivate and supervise project team members and influence them to take positive action and accountability for their assigned work.
• Maintain client's relationship in order to achive their goals and results through digital marketing strategies.
• Lead long-term strategy meetings with clients from Latinamerica.
• Put up proposals for up-selling and cross-selling new services to increase the revenue per client.
• Development of New Services: Scope; Process; Stages; Quotation; Success Cases; Examples.
• MVP Development: Research; Design Thinking & Prototype.
• CMS Building: Webflow.
• Business Intelligence Dashboards
Shake AgainProject Manager
Jul. 2020 - Jun. 2021Buenos Aires, Argentina• Manage multiple aspects of assigned projects on a daily basis including scope, requirements, schedule, testing, change management, stakeholder management, communication, risk management and risk mitigation to ensure achievement of project and business objectives.
• Manage projects of various sizes and degrees of complexity in an Agile setup.
• Coordinate the work across the different areas in order to achieve the marketing goals of our clients every month: Design, Community Management, Email Marketing, Development, Growth Marketing and Media Planning
• Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion to ensure on time delivery of tasks and sub-tasks
• Develop 360° digital marketing strategies to accomplish our client´s goals such as media campaigns, new websites, new content on their social networks, email marketing & email automation campaigns, among others.
• Definition, Plannig, Management and Optimization of marketing budget.
• Help the Product Owner build and groom the Product Backlog.
• Gather key metrics to assess the general performance of the project.
• Make recommendations for project improvements and identify additional best practice methodologies.
• Identify & propose QA process improvement.
• Conduct daily stand-ups and retrospectives at the end of each sprint and ensure that the team is continuously learning from previous experience.
• Escalate issues that cannot be resolved at the working levels to the appropriate level of management for resolution.
• Coordinate advanced tracking implementatios in websites, ecommerce & apps.
• Audit websites and apps.
• Work across teams to support initiatives that might increase the LTV of users.
Shake AgainAccount Manager
Aug. 2019 - Jul. 2020Ciudad de Buenos AiresDevelop marketing media strategies in order to achieve our client´s goals
- Execute Facebook, Google Ads & LinkedIn campaigns
- Coordinate the team work
- Lead meetings and calls with clients from Argentina and México
- Create dynamic reports on Data Studio with conclusions and recommendations
- Lead a team of 2 account strategists
- Train the account strategists on my team
- Coordinate advanced tracking implementatios in websites, ecommerce & apps
- Audit websites and apps
- Budget planning and distribution manager
- KPI definition
Online Media PerformanceAccount Manager
Feb. 2019 - Jul. 2019Buenos AiresDevelop marketing media strategies in order to achieve our client´s goals
- Execute Facebook, Google Ads & LinkedIn campaigns
- Coordinate the team work
- Lead meetings and calls with clients from Argentina and Mexico
- Create dynamic reports on Data Studio with conclusions and recommendations
- Lead a team of 2 account strategists
- Train the account strategists on my team
- Coordinate advanced tracking implementatios in websites, ecommerce & apps
- Audit websites and apps
- Budget planning and distribution manager
- KPI definition
Online Media PerformanceAccount Strategist Senior
Oct. 2018 - Feb. 2019Buenos Aires- Control campaign´s budget
- Execute campaigns on Google Ads and Facebook Ads
- Optimize Google and Facebook campaigns to improve results
- Help the Account Manager with reports and analysis of our client´s results
Online Media PerformanceAccount Strategist
Jul. 2017 - Oct. 2018Buenos Aires- Control campaign´s budget
- Execute campaigns on Google Ads and Facebook Ads
- Optimize Google and Facebook campaigns to improve results
- Help the Account Manager with reports and analysis of our client´s results
3Dynamo SADepartamento de marketing
Dec. 2015 - Mar. 2017
Underwave BrandVentas
Oct. 2014 - Feb. 2016Ventas freelance en UnderwaveBrand desde octubre de 2014. Promoción de productos de indumentaria a través de redes sociales y contacto directo con el público. Recepción de pedidos y concreción de encuentros para la distribución de estos. También diseño de estampados para la marca.
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