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Work Background
HemlanePrincipal Product Designer
Jan. 2025San Francisco Bay Area
Embark VeterinaryDirector of Product Design
Jan. 2021 - Jan. 2024Boston, Massachusetts, United StatesAt Embark, I maintained high-quality product standards, evaluated individual and team performance, and refined products and features within our product ecosystem. I hired and led a team of five talented product designers during my tenure. Through efficient cross-functional collaboration, our team successfully designed, developed, and launched cutting-edge products like the Embark Age Test, gut health tests and supplements, personalized Care Resources, and drove significant YoY growth via e-commerce funnel A/B testing. On-going responsibilities included:
Overseeing various stakeholder groups and nurturing trusted relationships while defining UX strategy, future vision, success metrics, and product design team commitments Providing hands-on guidance in product innovation, ideation, and execution, with a focus on driving revenue, addressing customer needs, and achieving measurable business results Ruthless prioritization, taking decisive action, and embracing continuous learning Hands-on product design work as needed, like user journey maps, wireframing and prototyping, visual design, user research, testing, etc.
AndelaDirector of Product Design
Jan. 2018 - Jan. 2021KenyaLed transformation of Andela's internal tools into a private talent marketplace, collaborating remotely with product designers, PMs, PMMs, developers, and executive stakeholders Established a unified brand experience across all customer touchpoints for multiple customer segments
through process improvements, brand definition, and product design principles Set high standards for quality across marketing channels and the entire product experience. Contributed to Andela's substantial growth, reflected in its post-money valuation of $1B to $10B
ProfitWellLead Product Designer
Jan. 2018 - Jan. 2019Boston, MassachusettsConducted user testing, crafted detailed wireframes, and applied visual design to launch ProfitWell's first native iOS application successfully Utilized user feedback, user flows, prototypes, and rapid iteration to enhance existing product features and introduce new products Designed the end-to-end experience of a robust benchmarking and segmentation tool for SaaS companies, enabling them to assess their performance relative to competitors and uncover key drivers of success. Redefined ProfitWell's brand language and revamped the marketing site to elevate product marketing through imagery, color, and tone of voice Contributed to ProfitWell's acquisition by Paddle for $200M in May 2022
SonianLead Product Designer
Jan. 2014 - Jan. 2018Waltham, Massachusetts, United StatesCollaborated effectively across teams to transition B2B offering into a customer-centric experience, increasing product usage and customer satisfaction Created visual assets, including sketches, wireframes, user flow diagrams, personas, and high-fidelity mockups, to facilitate productive discussions among stakeholders Established a reusable, component-driven design system repository Developed and refined Sonian's brand identity, encompassing brand strategies and standards Sonian was successfully acquired by Barracuda Networks (NYSE: CUDA) in 2017 for an undisclosed amount.
VerndaleCreative Director, Experience Design
Jan. 2013 - Jan. 2014Boston, Massachusetts, United StatesShaped the creative direction and customer experience for several client-facing projects, ensuring alignment with client objectives, timelines, and budgets Collaborated closely with clients and account managers to understand project goals, target audiences, and brand objectives Translated client insights into compelling creative visions alongside the design team, often coordinating with external design and development teams for seamless integration Guided cross-functional teams and led brainstorming sessions to foster innovative, web-based solutions Maintained a cohesive brand identity across various creative assets, including websites and marketing campaigns Delivered creative excellence for prestigious Fortune 500 clients such as Stanley Black & Decker, Mitsubishi, and SeaWorld Parks & Resorts
Joss & MainAssociate Creative Director
Jan. 2012 - Jan. 2013Boston, MAProvided leadership and management for cross-functional teams, including visual designers, production artists, copywriters, photographers, and photo stylists Crafted compelling narratives through photography, copywriting, and visual design while offering design leadership and UX strategy Spearheaded the definition and execution of visual design strategies across diverse mediums and channels, such as web, print, out-of-home advertising, online advertising, and television Played a key role in process improvements and established Joss & Main's first photo studio Created the iconic Joss & Main logo and associated brand assets in collaboration with founders, defining the company's visual identity Contributed to Joss & Main's significant growth, achieving a membership base of 5 million and annual revenues of approximately $150 million
WayfairArt Director
Jan. 2010 - Jan. 2012Boston, MAPlayed a pivotal role in shaping Wayfair's digital storefront experience in a dynamic landscape characterized by rapid design sprints and iterative development Established and drove design excellence, shaping Wayfair's design department and growing the design team into a world-class, customer-driven organization Consistently and effectively influenced leaders and teams to transform an unknown brand (CSN Stores) into a household name Mentored junior designers and fostered a collaborative design environment to nurture their skills Witnessed Wayfair's public offering in October 2014, raising over $300 million through its IPO, with a current market cap or net worth of $5.62 billion
WayfairSenior Designer
Jan. 2009 - Jan. 2010Boston, Massachusetts, United States
WayfairJunior Designer
Jan. 2007 - Jan. 2009Boston, Massachusetts, United States
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