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Work Background
Design3Guest Lecturer
Feb. 2024
Trinnovo Group | B Corp™AI & Design Advisor
Feb. 2024
UX CollectiveContributing Writer
Jan. 2024
ResearchGateArtificial Intelligence Researcher
Oct. 2023
Designing Tomorrow ®Founder
Aug. 2023GlobalI launched Designing Tomorrow ®, an innovative startup that revolutionized design processes with the AI-Centric Design methodology, challenging traditional design thinking and setting new industry standards.
I lead the development of advanced tools that enable designers to integrate AI into their workflows, boosting creativity, efficiency, and innovation.
We actively collaborated with businesses to embed the AI-Centric Design methodology into their ecosystems, offering strategic guidance, toolsets, and frameworks to leverage AI in design effectively.
I positioned Designing Tomorrow as a leader in design innovation, advocating for more innovative, sustainable, and user-centric practices globally and paving the way for a new era in which AI and human creativity merge to create groundbreaking solutions.
Socrates GlobalChief Design Officer
Jan. 2023 - Jul. 2023
Designed.orgMentor
Jul. 2022 - Feb. 2024
adplist.orgMentor
Jun. 2022 - Jun. 2023
AtosHead of Design
Sep. 2021 - Jan. 2023GlobalI came onboard Atos to create and define the offering & growth plan for the Design pillar in the Customer Experience practice. With a global leadership role, my responsibilities include: INNOVATION
Drive innovation and creativity and find new ways to solve problems and create value, fostering a culture of innovation and creating a framework for experimentation and learning. FINANCIAL ACUMEN
Budgeting, forecasting, resource loading plans and financial analysis. CHANGE MANAGEMENT
Lead change, manage resistance, and create a culture of continuous improvement. GROWTH
I'm continuously working on new business opportunities, bids, and propositions with Industry Leads and clients of different verticals. During my first nine months, I helped to grow the headcount of the design team from 15 to 70+ designers globally and delivered $8M (with a 31% margin) of new businesses. Successfully delivering (60% craft / 40% managing) two large CXD transformation programs: • Chubb Corp: Design Systems, Underwriter Portal & Ignite (internal and external broker platforms).
• Saudi Telecommunication Company (STC): Design Systems, Digital Transformation, UCD Adoption, B2B Platforms.
Publicis SapientCreative Director, Associate
Mar. 2020 - Sep. 2021New York, United StatesI was appointed as Product Design Director for Goldman Sachs, where I led (80% craft + 20% management) a multi-disciplinary team focused on Private Wealth Management, generating for Publicis Sapient a 7% growth on the account (over $5.5M) throughout the following projects: Create a consistent omnichannel Design System for the PWM platform & apps;
Delivering MVPs for mobile apps for iOS & Android and posterior features expansion;
Designing new features for the Private Wealth Management portal (including trading);
Creating a new Digital Onboarding Experience for advisors & clients; ★ AWARDS
Business Intelligence Group - Winning Product, Mobile App, 2021
Web Marketing Association - Best Mobile App, 2020
Publicis SapientExperience Design, Lead
Oct. 2018 - Mar. 2020London, United KingdomI led (80% craft / 20% management) multiple projects in Financial Services, including an extensive Digital Transformation program for Ninety One Asset Management (formerly known as Investec Asset Management). My contributions to this project were: • Creating and documenting 91AM Design System
• Defining the Product Design strategy and contributing to the North Star
• Information Architecture and contributing to the Content Strategy
• Designing core features like Funds Information & News The platform was launched in 27 markets, increasing unique visits by 86% and helping to grow the share price by 48%. ★ AWARDS
The Webby Awards Honoree - Financial Services Mobile/Web Design, 2021
The Drum Design Awards – Mobile/App Design, 2020
W3 Award Gold Award for General Websites - Financial Services, 2020
Investment Marketing and Innovation Awards – Best Website, 2020
Publicis SapientExperience Design, Lead Consultant
Jun. 2018 - Sep. 2018London, United KingdomLeading the Experience Design team at Unilever
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