Tanya Gavrilova - Account Manager, Yeesshh

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Network Power<100 people

Roles

Geos

🇧🇬100%

Bulgaria

Work Background

YeesshhAccount Manager

Feb. 2021Barcelona, Catalonia, SpainYeesshh is a Demand Side Platform (DSP) where I act as the primary post-sale contact internally and externally for an assigned set of accounts, ensuring timely, accurate, and successful delivery in full of all managed campaign components. Responsible for troubleshoot any issues with advertisers and proactively seek to prevent delivery and performance problems. Campaign performance & data analysis. Providing optimization recommendations to ensure client satisfaction, renewal, and overall commercial growth. Coordinating with sales, technical teams, fraud prevention partners, and external clients to ensure campaigns are successfully launched and meet the client’s goals.

Anakatech - Scratch games and Slot softwareAffiliate Manager

Sep. 2020Research and recruit new affiliates, affiliate networks, publishers and partnerships. Develop and maintain existing relations with affiliates; Monitor, analyze and optimize all campaigns to meet ROI goals. Daily use of Confluence/JIRA, Tableau/Sisense, pixel tools & tracking tools. Handle business deal tracking, monitoring, closing, and other related activities as needed. Coordinate with various teams to address affiliate needs in accurate and timely manner. Recommend process improvements to increase revenue targets.

Brand Advance.Publisher Outreach Manager

Feb. 2020 - Dec. 2021London, England, United KingdomIdentifying, analyse, and recruit new (diversity) publisher partners to join the network. Promote and highlight top publisher partners for new and optimised relationships through the network. Recruiting pub managers across EU and other markets. Managed and maintained portfolio of publisher partners to develop effective tactics and sales strategies. Developed and maintained existing relationships with new as well as existing partners for the network.

NexoGlobal Growth and Marketing Coordinator

Nov. 2019 - Jun. 2020Support Digital Marketing team in creating global digital marketing go-to-market strategy Establish and maintain partnerships with agencies, media & publishing partners and adverting platforms Create global digital creative briefs and partner with cross functional teams (marketing, storytelling, digital design & UX design) to oversee creation of assets Ensure timely delivery to local markets through strong project management Support Digital Marketing team in creating paid media campaigns based on campaign launches & local market requests Own administrative tasks for the team including keeping our calendars, trackers, and budget up-to-date Support in the creation and implementation of online advertising campaign, email marketing and SEO standard methodologies Manage global digital commercial calendar

DXC TechnologyDigital Marketing & Sales @DTC Sofia

Jun. 2019 - Nov. 2019Sofia Directly working with with front-end products Managing systems designed for customer services or operations teams. Daily use and set up of of Confluence/JIRA, AHA, Tableau/BI/Google Graphs, Office365 User research/ design thinking/ MVP concept/ BPM Design, develop and execute marketing strategies and programs; drive product demand with creative and innovative marketing practices Oversee the production of all sales materials, including presentations, blog posts, advertisements and social media campaigns, performance marketing, media plans and media buying Collaborate with agencies and other vendor partners Write detailed plans for new project/ product launches and manage implementation Work to maintain strong market intelligence, keeping up to date on consumer and societal trends, researching the strategies of our competitors and making recommendations for changes to strategies

Kaya BrandsDigital Media Buyer

Nov. 2017 - Jun. 2019Research and identify target audiences and plan digital media campaigns Track key metrics across multiple data sources to measure media campaign effectiveness Compare and negotiate rates, ad space and placement Execute optimisations to ads, targeting, and bidding on buying platforms in real-time Provide input into creating media plans based on research, market size, and audience availability, using tactics and targeting that will reach the right user with the right message at the right time Participate in landing page design and development process Develop and execute sales funnels Research and monitor trends in e-commerce Experiment with new platforms and channels

SopheaMarketing and Advertising Manager

Aug. 2017 - Jun. 2019Dover, Delaware AreaEstablishes marketing goals based on past performance and market forecasts Oversees current offerings and comes up with initiatives for new products or services Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings Works within the department budget to develop cost-effective marketing plans for each product or service Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

APRA Porter NovelliDigital Marketing Consultant

Jul. 2017 - Jan. 2019Participate in client pitches and presentation proposals Plan, recommend and prepare digital marketing strategies for current and potential clients Research and propose social media strategies, implement and monitor social media campaigns Assist in managing key client accounts and relationships Contribute to service and procedure improvements Coach and mentor other team members where necessary. Share industry knowledge across the team and relay best practice to clients Generate online and offline marketing and advertising ideas for client campaigns Monitor and facilitate existing campaigns execution Provide email marketing consultancy, manage complex sends to tight deadlines and provide insight to clients Produce detailed performance reports (including rankings, web statistics, etc)

Haniel BioSales and Marketing

Jun. 2017 - Jun. 2019Sofia, BulgariaAll things magical...Glitter, spice, and everything nice... Concept development and strategic proposals for digital campaigns Planning, development and execution of all marketing campaigns Monitoring and analysis of digital campaigns Budgeting and operational accounting Execution of online advertisements (Facebook, Google AdWords & Display) Email marketing campaigns Content management Influencer Marketing Event management Bussiness development, Dropshippers and External retailers management

SopharmaFreelance Digital Project Manager

Nov. 2013 - Feb. 2019Sofia, BulgariaProject Management for Web and Mobile Campaigns Strategy, planning and deployment of digital campaigns Branding & Communications Guerilla marketing and event planning supervision Content Marketing- concept and execution CSR

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