MEAN GAMESCo-Founder
Aug. 2023Melbourne, Victoria, AustraliaMEAN! is a cheeky and competitive party card game that turns playful roasts into a hilarious battle for points (and pride). As co-creator, I led the development of the game’s concept, mechanics, and visual identity, and now oversee its marketing, sales, and expansion. Since launch, we’ve sold out multiple print runs, partnered with retail and wholesale distributors, and built a growing community of players who love the game’s mix of sass and strategy. Key contributions:
• Co-developed the original game concept, content, and mechanics
• Directed branding, packaging, and promotional content
• Built and launched the e-commerce site and wholesale distribution network
• Planning and producing a new Travel Edition and future expansions