Gary J. Nix - Founder & Chief Strategist, the brandarchist: strategy as a service

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Trinidad and Tobago

Work Background

Consciousness LeadersExpert/Speaker

Feb. 2023Consciousness Leaders is a global collective of diverse and trusted experts, helping organizations create positive change and drive lasting results. From best-selling authors, coaches, consultants and workshop facilitators to celebrated keynote speakers, we are representative of the ‘global majority’—primarily women, BIPOC, LGBTQ and people with disabilities—helping courageous organizations to be led with empathy, equity consciousness and environmental sustainability.

Black Speakers CollectionMember/Speaker

Dec. 2021New York, New York, United States

CultureBanxContributing Writer | tapped for expertise at the intersection of branding & culture

May. 2019Greater New York City AreaCultureBanx is redefining business, finance and tech news for black professionals. The media company delivers high quality content focused on market driven stories, innovative products and services transforming our culture. We have a simple philosophy to cover news and information on a single platform, through a highly engaging design and unique style of reporting. We add focus and clarity to stories that are missing from the mainstream news cycle. By doing this, we raise awareness on the most important topics impacting the culture.

Baruch College - Continuing and Professional Studies (CAPS)Adjunct Professor, International School of Management | social media & digital marketing

Feb. 2018 - Jun. 2020New York, NY Develops and utilizes engaging digital marketing and branding course curricula for international MBA students.  Cultivates a learning environment that encourages student participation, discussion, and retention.

Bold Culture by StreamlinedChairperson, Advisory Council | strategic advice on content roll-out and GTM activity

Aug. 2017Greater New York City Area Delivers key recommendations for the establishment of diversity and inclusion initiatives.  Oversees the creation of new content marketing initiatives and pitch decks.

iCrossingDirector, Social Strategy | builder of full social media program & real-time experiential strategies

May. 2016 - Jul. 2017Greater New York City Area Directly led a team of social strategists through the completion of multi-million-dollar annual and campaign-based social strategies.  Constructed creative brief, content strategy, and real-time social media strategy for client experience at 2017 Consumer Electronics Show in Las Vegas, NV.  Directed social response lab for client experience at 2017 Consumer Electronics Show in Las Vegas, NV.  Introduced new KPIs and benchmarks designed to deliver key insights into campaign progress and effectiveness.  Increased social platform audiences by 350% and real-time programs by 100% year over year through the development and implementation of new marketing programs.  Authored POVs regarding emerging trends and technologies within the marketing field.  Spearheaded the implementation of a new internal diversity and inclusion initiative.

Fashion Institute of TechnologyAdjunct Professor: Advertising & Marketing Communications Department

Sep. 2015 - May. 2017Greater New York City Area- Instructs bachelor degree level students in integrated advertising & promotion and mass communications. - Prepares syllabi and course outcomes for course instruction. - Mentored students with educational, professional and personal issues. - Maintained effective relationships with students, faculty, staff, and external constituencies.

the brandarchist: strategy as a serviceFounder & Chief Strategy Officer | brand development + design, marketing strategy & consulting

Jul. 2014New York, NY Builds relevant strategic frameworks, approaches, and processes on which clients can ultimately improve revenue and profit.  Collaborates with small- and medium-size business owners to create strategic branding & digital marketing plans to align with present and future goals.  Equips brand executives with comprehensive training regarding the use of diversity/inclusion initiatives, social media, and digital strategies.  Assesses the individual needs and requirements of clients to ensure the development of innovative strategies.  Closely monitors key performance indicators from multiple programs to identify and capitalize upon areas of improvement or new opportunities.  Utilizes experience and expertise to create engaging content and POVs for highly visible trade magazines including The Drum, Entrepreneur, and CIO Magazine.  Authors POV documents regarding the importance of diversity, inclusion, and culture in the marketing, advertising and tech industries.

Gary J. Nix, SpeakerPublic Speaker

Mar. 2014 - Feb. 2023New York, New York, United States Keynote speaking  Fireside chats  Guest Lecturing  Panel Discussions  Podcast guest

R/GAAssociate Strategy Director, Social & Mobile Platforms | creator of global guidance & governance

Jul. 2013 - Jul. 2014New York, NY Consistently generated social, mobile, digital analytics, and content marketing guidance, governance and training guides utilized by clients in the financial, CPG, and athletics fields.  Drove cohesion and communication between stakeholders through the use of meetings which created global social strategies and action plans which directly resulted in a 35% revenue increase year over year.  Led a team of community managers and strategists throughout the completion of daily operations and long-term social media audit projects.  Possessed full control and accountability over the coordination and launch of multi-million-dollar, multi-channel real-time digital and on-site events which acquired multiple award nominations.  Involved with ERG programs regarding diversity and inclusion.

Blue Fountain MediaCommunity Director | built social media department | created new revenue stream

Jul. 2011 - Jul. 2013New York, NY Launched new social strategies for Fortune 500 clients which aligned with each client’s individual goals and targeted demographics using digital and off-line marketing initiatives.  Directly oversaw the development, launch, and success of the entire social media department which resulted in the creation of a 30% growth in revenue within its first year.  Supported and led a team of community managers throughout the full lifecycle of multiple campaigns.  Created highly effective teams by planning and facilitating in-agency training and education sessions.  Capitalized upon communication and interpersonal skills as the main company representative at conferences.  Generated new opportunities and increased visibility through the implementation of new email marketing campaigns.

SourceMediaEmail Marketing Specialist

Jul. 2008 - Jul. 2011New York, NY-- Designed email templates for nine books inside of the SourceMedia Group portfolio. -- Created, deployed and managed email campaigns for multiple magazines and SourceMedia Group. -- Communicated strategies regarding effectiveness of campaigns. -- Created XML versions of articles for digital feeds.

Conde Nast PublicationsEmail Marketing Specialist

Sep. 2006 - Dec. 2007Wilmington, DE Ensured the successful development and deployment of email campaigns for six separate magazines.  Increased response rates by 70% – 80% by adjusting strategies to match new reader trends and tastes.  Enforced complete compliance with all CAN-SPAM regulations through collaboration with magazines and advertisers.  Introduced new email best practices as well as hand-coded, test versions of email campaigns designed to support adherence to new standards.

n to the 3rd Power MediaSocial Media Marketing + Brand Identity Manager

Apr. 2002 - Jul. 2011New York, NY Acquired full leadership over all social media initiatives across all channels.  Controlled the design and launch of all company branding including logos, color systems, and communication.  Established new corporate and client marketing communications including new collateral, PR, and lead generation which resulted in consumer base growth of 500%.  Drove revenue growth and expansion through the development of new strategic business development plans.  Increased customer engagement by raising response rates by 200%.