the brandarchist: strategy as a serviceFounder & Chief Strategy Officer | brand development + design, marketing strategy & consulting
Jul. 2014New York, NY Builds relevant strategic frameworks, approaches, and processes on which clients can ultimately improve revenue and profit.
Collaborates with small- and medium-size business owners to create strategic branding & digital marketing plans to align with present and future goals.
Equips brand executives with comprehensive training regarding the use of diversity/inclusion initiatives, social media, and digital strategies.
Assesses the individual needs and requirements of clients to ensure the development of innovative strategies.
Closely monitors key performance indicators from multiple programs to identify and capitalize upon areas of improvement or new opportunities.
Utilizes experience and expertise to create engaging content and POVs for highly visible trade magazines including The Drum, Entrepreneur, and CIO Magazine.
Authors POV documents regarding the importance of diversity, inclusion, and culture in the marketing, advertising and tech industries.