Swap.com / NetcyclerVice President Marketing
Jun. 2015 - Jan. 2017Bolingbrook, ILLed overall marketing strategy and programs for Swap.com ( branding, advertising, media, creative, PR ) to become the world’s largest and fastest growing pre-owned clothing marketplace. At Swap.com, I was responsible for day-to-day e-commerce sales, planning and execution of marketing and communication programs, performance, budget and analytics analysis, creative development and building and maintaining 3rd party agency partnerships. We raised over $50mm to take the business from concept through acquisition.