Justin Knechtel - Management and Marketing Consultant, Heartland Strategies

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Work Background

Heartland VenturesOwner

Jul. 2020Greater Chicago AreaHeartland consults with multi-location wellness brands and legal firms, providing strategic guidance, operational support, and marketing results through a revenue or profit sharing model.

Roosevelt UniversityAssistant Coach - ACHA Men's Hockey

Aug. 2023 - Jul. 2024Chicago, Illinois, United States

CryoEffectChief Executive Officer

Jul. 2019 - Dec. 2022Greater Chicago AreaCryoEffect ColdSpa is Chicago’s first full service Luxury Cold Spa, providing Cryotherapy, Wellness + Recovery services, Cryo T-Shock Sculpting, Cryoskin Body Contouring, Compression Therapy and CryoFacials.

Impact CryotherapyChief Executive Officer

Jul. 2020 - Oct. 2022Atlanta, Georgia, United StatesImpact was the leading U.S. based liquid nitrogen and electric cryotherapy chamber manufacturing company, supplying professional sports teams, health, wellness and spa franchises, physical therapists, medical clinics, gyms and entrepreneurs globally. Impact was acquired by Cryo-XS in 2022. www.cryo-xs.com

TVG-Medulla, LLCDirector of Marketing and Digital Performance

Jun. 2018 - Jul. 2019Oak Brook, Illinois, United StatesTVG-Medulla is the largest privately owned operator and manager of chiropractic offices in the US. Medulla operates high-quality care clinics in a high volume, and my role was to leverage marketing for events, business development, digital success and technological innovation for the business that carries through to the individual clinics.

MedPro DisposalChief Marketing Officer

May. 2017 - Jun. 2018Naperville, IllinoisMedPro Disposal is the largest privately owned and industry leading provider of medical waste and pharmaceutical disposal and OSHA compliance training to the healthcare industry. MedPro operates with over 80 regional haulers in 44 states across the US. MedPro's commitment to its clients, safety, and the health of the environment is what makes them the leading service provider in the medical waste industry.

Factor_Chief Marketing Officer

Oct. 2016 - May. 2017Greater Chicago AreaFactor 75 was the leader in delivering fully-prepared, organic meals to professional athletes and individuals focused on improving the way they perform, look, and feel. Factor went from a no-name startup to being acquired by Hello Fresh.

Swap.com / NetcyclerVice President Marketing

Jun. 2015 - Jan. 2017Bolingbrook, ILLed overall marketing strategy and programs for Swap.com ( branding, advertising, media, creative, PR ) to become the world’s largest and fastest growing pre-owned clothing marketplace. At Swap.com, I was responsible for day-to-day e-commerce sales, planning and execution of marketing and communication programs, performance, budget and analytics analysis, creative development and building and maintaining 3rd party agency partnerships. We raised over $50mm to take the business from concept through acquisition.

Swap.com / NetcyclerDirector of Marketing

Sep. 2014 - Jun. 2015Greater Chicago AreaDeveloped brand strategy, including core positioning messaging, communication platform and brand guidelines. Lead the planning & execution of email marketing programs to improve customer retention and increase LTV. Rebuilt and developed paid media and affiliate marketing programs and partnerships to support revenue growth goals Established key vendor and agency partnerships to help position Swap.com as a leader in the online consignment space Build and develop Swap.com's marketing team.

The Small PotatoesFounder & CEO

Sep. 2009 - May. 2014SeattleI led all aspects of digital strategy across a number of North American and European clients, helping medium sized businesses as well as some fortune 100 companies to build or launch their brands and improve their revenue. - One of the first Hubspot certified agency partners - One of first Marketing Cooperatives in the US - Over 500 clients in over 5 years - Exited to two different agencies

Northwest Freelancers AssociationDirector

Oct. 2010 - Dec. 2012Greater Seattle AreaThe NWFA was intended to be a membership organization dedicated to promoting, cultivating, and representing the Freelance Community of the Pacific Northwest. We connected regional Freelancers with local businesses that require their services while providing our members with the tools, resources and support they need to run a sustainable Freelance business. Here's what we worked on: | Freelance Jobs + Gigs | Business Education | Business Workshops | Networking Events & Lunches NWFA has been blended into The Small Potatoes in January 2013.

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