BoomstarterHead of B2B
Jun. 2014 - Jun. 2015Moscow, Russian Federation- Developed digital marketing special projects, including creative concepts.
- Estimated projects, analyzed risks, and determined cost and pricing of quotes.
- Managed proposals preparation, conducted presentations.
- Won contracts, negotiated details, managed all the documents preparation.
- Managed projects as an account and a project director on a turnkey basis. Projects included website/landing page building, video production directed by me, social media marketing, search engine advertising, referral and email marketing, PR, etc.
- Edited, revised, and sometimes even wrote special projects content to guarantee the highest quality of writing. - Implemented KPIs and controlled KPIs and profitability.
- In collaboration with Head of Sales organized and managed (incl. scripts development) sales calling by team members to establish several special projects’ goals.
- Analyzed key metrics to measure special projects promotion, identified inefficiencies, and generated new promotion opportunities for special projects.
- In conjunction with Head of Sales developed growth and budget plans by identifying key clients, key targets, and priority service lines.
- Wrote, developed, and designed Boomstarter media kit to increase sales.
- Initiated to change email-marketing strategy and developed a new one. - Estimated costs, forecasted ROI, and made a business plan for email marketing direction.
- Was in charge of sending marketing letters to 300,000 users weekly: chose subjects, wrote copies, managed visualization (responsive web design), and provided delivery. Clients:
Unilever, Nokia, Mobile TeleSystems, Moscow Department of Culture, Civic Chamber of the Russian Federation, Internet Initiatives Development Fund, Skolkovo Innovation Center, UniCredit Bank