British GasUX Designer & Design Sprint Facilitator
Oct. 2018 - Mar. 2020Leicester, United KingdomI was involved in all aspects of user experience. Such as user needs research,
behavioural science & cognitive science-based usability testing (in a custom-built
onsite usability lab), data analytics and user interface design, including final visual
design and finesse. Some of my responsibilities have included: • Running Design Sprint workshops to discover, design, test and learn from
ideas in just four days.
• Delivering a self-serve moving premises journey saving the business £400k pa.
• Using monthly analytics to continually improve user journeys and conduct split
tests to fine-tune conversion rates.
• Using personalisation to target users with relevant content.
• Running and teaching Design Thinking workshops, Growth Sprints, Discovery,
Mapping and Content Strategy sessions. From Dec ‘19 to Jan ’20, we ran Design Sprints at scale. The business shifted from delivering outcomes to working on problems. This was born from seeing the fantastic results a Design Sprint strategy achieved when I ran one with a team from Industrial and Commercial Energy. I advised on setting up Mixed Disciplined Teams (MDTs) and how to keep the development wheels turning as we moved through concurrent cycles of discovery, define, design and deliver. I was running a Design Sprint every other week for almost four months.