net mobile AGDirector Innovation Management
Feb. 2013 - Feb. 2015DüsseldorfThe innovation team that I supervised created a complete cloud-based beacon solution that was in live use in the city of Düsseldorf from July 2014 until January 2015 with more than 70 participating stores. At that time, it was the largest beacon pilot project in Germany, both in runtime as well as number of retailers. Our solution included a sophisticated campaign management (welcome, goodbye, scavenger hunt, campaign capping), real-time analytics (visits, dwelling time, floor planning, heatmaps), centralized battery management using an innovative beacon firmware, and much more. The project has been featured several times in the media; it even appeared in the TV news from RTL and WDR.