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Work Background
Optimyze Consulting AustraliaChief Executive Officer
Apr. 2024Macquarie Park, New South Wales, AustraliaDirector, Founder & Chief Executive Officer at Optimyze Consulting Pty Ltd Strategic. Empowering. Future-Ready. I founded Optimyze Consulting with a bold vision—to equip everyday Australian businesses and education providers with the digital confidence to thrive. As CEO, I lead with purpose, blending innovation, strategy, and integrity to simplify the complex and unlock real growth. At Optimyze, we do more than set up tools—we build smart, simple systems that power your business behind the scenes. Through our custom-built platform, Optimyze CRM, we take care of the moving parts—sales pipelines, marketing automation, bookings, scheduling, and AI integration—so you can focus on what you do best. We don’t sell software. We deliver transformation.
From strategy to setup, we walk alongside you—automating the manual, connecting the dots, and building future-ready operations that scale with your goals. We support industries like vocational education, trades, professional services, health, and retail with solutions that are human-centric, compliance-aligned, and designed to grow with you. In my role, I: • Set the strategic direction and long-term vision for the company • Lead digital transformation projects with a focus on outcomes • Oversee the design and delivery of our Optimyze CRM platform • Consult on automation, compliance, and business process optimisation • Build trusted relationships with industry leaders and partners • Guide a multi-disciplinary team across tech, marketing, and consulting • Champion continuous improvement through agile methodologies • Advocate for smart, ethical tech adoption in small business Let Optimyze do the heavy lifting—so you can grow, lead, and scale with confidence. www.optimyzeconsulting.com.au
Optimyze Consulting AustraliaDirector & Founder
Apr. 2024South Turramurra, New South Wales, AustraliaSharon Beyers (Carrasco) – Director & Founder, Optimyze Consulting Dedicated to helping Australian service-based SMEs streamline their operations through digital automation. With over a decade of experience in business leadership and strategic planning, Sharon's mission is to simplify complex processes and drive growth through seamless, integrated solutions. With over 18 years in business leadership—including as CEO of an Australian RTO—and a background in IT and business strategy, I know how overwhelming disconnected systems and manual processes can be. That’s why I started Optimyze: to make digital transformation easy and achievable for time-poor business owners. We deliver done-for-you automation, from CRM setup to sales funnels, compliance workflows, and marketing integration—all under one roof. Our signature Optimyze CRM is built to save hours, boost visibility, and scale with you. Key Skills & Responsibilities:
👉 Digital Transformation: Guiding businesses through automation and technology adoption.
👉 Business Strategy: Delivering tailored solutions to meet clients' growth goals.
👉 CRM & Sales Automation: Implementing systems for streamlined customer management.
👉 Client Support: Offering end-to-end support from consultation to ongoing service.
👉 Team Leadership: Managing a skilled team focused on scalable, cutting-edge solutions. Sharon’s leadership is centered on simplicity, integrity, and results. She is committed to ensuring digital transformation is accessible to SMEs,
National College Australia RTO ID 91000Chief Executive Officer
Oct. 2020 - Mar. 2024Sydney, New South Wales, AustraliaAs the leader of National College Australia (NCA), this position is responsible for the success of the RTO; for managing risk, operations and resources, and acting as the main point of communication between the Board of Directors and business services. A pivotal role in developing and driving company culture and inspired leadership with the vision of driving positive growth and business scale within the education and industry sector. NCA is an organisation that provides life-changing outcomes around education, my role is to devise the strategy, set the direction and inspire my team to strive to exceed student expectations. All our courses are delivered Online via a user-friendly Learning Management System, so a student can fit study in around work and lifestyle. National College Australia (NCA) was established in 2003 and is a respected Registered Training Organisation (RTO) within Australia. It began from a passion for helping others and a belief that education is the key to improving communities and making a difference. These values remain an important part of who NCA is today. NCA offer Certificate and Diploma level courses to meet an individual’s needs, whether they are new to the industry or looking to move into a management role. NCA online education courses are available to anyone living in Australia and Government subsidised funding is available for eligible students in NSW under the Smart and Skilled program. NCA offer nationally accredited qualifications, recognised by employers across Australia, in the following areas:
• Aged Care
• Allied Health
• Community Services
• Disability
• Leisure and Health
• Mental Health
Australian College | Tu Segundo HogarBoard Of Directors
Mar. 2019Santiago Province, ChileKey responsibilities of this Appointment • Monitoring the operational and financial position and performance of the organisation generally;
• Driving organisational performance so as to deliver member value or benefit;
• Assuring a prudential and ethical base to the organisation’s conduct and activities having regard
to the relevant interests of its stakeholders;
• Assuring the principal risks faced by the organisation are identified and overseeing that appropriate control and monitoring systems are in place to manage the impact of these risks;
• Reviewing and approving the organisation’s internal compliance and control systems and codes of conduct;
• Assuring that the organisation’s financial and other reporting mechanisms are designed to result in adequate, accurate and timely information being provided to the board;
• Appointing and, where appropriate, removing the CEO, monitoring other key executive appointments, and planning for executive succession;
• Overseeing and evaluating the performance of the CEO, and through the CEO, receiving reports on the performance of other senior executives in the context of the organisation’s strategies and objectives and their attainment;
National College Australia RTO ID 91000Head Of Operations
Jun. 2017 - Oct. 2020Sydney, AustraliaThe Head of Operations is responsible for the execution of strategic plans involving: • Global responsibility for operations
• Customer delivery & support within the service delivery
• Human resources & administration recruitment
• Passionate about technology and proven ability to evaluate, embrace and implement new breakthrough technologies designed to deliver a customer experience that significantly outpaces the competition
• Design and implement creative global and scalable operational processes that increase efficiency • Product Development Consultation
• Handle delivery of support and client issue resolution and initiate new strategies to ensure that client issues are resolved promptly and deeply.
• Oversee key sales/customer meetings or other stakeholder engagements in order to drive revenue growth and P&L management Skills, Knowledge and Experience in:
• Demonstrated experience in a broad management role hired to promote company growth, to provide senior leadership to a skilled team to met strategic KPIs
• Demonstrated management experience in several reputable Registered Training Organisations
• Strong strategic direction and planning experience
• Passionate about immersing myself in a changing world and making an impact
• Experience in the development and delivery of online training programs • Exceptional leadership skills with the ability to work collaboratively and communicate effectively with a range of stakeholders
• Proven record in identifying and leveraging opportunities critical to business development Extensive experience in Government contracts and managing and overseeing the governance of these contracts:
• NSW Smart and Skilled contract • VET Investment Program- Training (Qld)
• Skills Tasmania: UserChoice / VET Advanced Experience in Student management systems (SMS) and Learning Management systems (LMS)
• Job Ready (student management system)
• Moodle SMS
• Catapult LMS
• IMC LMS
• Salesforce CRM
• SMART SMS
• Hubspot
NATIONAL COLLEGE AUSTRALIAHead Of Operations
Jun. 2017 - Oct. 2020Sydney, AustraliaThe Head of Operations is responsible for the execution of strategic plans involving: • Global responsibility for operations • Customer delivery & support within the service delivery • Human resources & administration recruitment • Passionate about technology and proven ability to evaluate, embrace and implement new breakthrough technologies designed to deliver a customer experience that significantly outpaces the competition • Design and implement creative global and scalable operational processes that increase efficiency • Product Development Consultation • Handle delivery of support and client issue resolution and initiate new strategies to ensure that client issues are resolved promptly and deeply. • Oversee key sales/customer meetings or other stakeholder engagements in order to drive revenue growth and P&L management Skills, Knowledge and Experience in: • Demonstrated experience in a broad management role hired to promote company growth, to provide senior leadership to a skilled team to met strategic KPIs • Demonstrated management experience in several reputable Registered Training Organisations • Strong strategic direction and planning experience • Passionate about immersing myself in a changing world and making an impact • Experience in the development and delivery of online training programs • Exceptional leadership skills with the ability to work collaboratively and communicate effectively with a range of stakeholders • Proven record in identifying and leveraging opportunities critical to business development Extensive experience in Government contracts and managing and overseeing the governance of these contracts: • NSW Smart and Skilled contract • VET Investment Program- Training (Qld) • Skills Tasmania: UserChoice / VET Advanced Experience in Student management systems (SMS) and Learning Management systems (LMS) • Job Ready (student management system) • Moodle SMS • Catapult LMS • IMC LMS • Salesforce CRM • SMART SMS • Hubspot
Australian College of Training and EmploymentAssistant Faculty Leader for IT/WEB/Digital Media Departments
Aug. 2014 - Apr. 2017Distance NSW I.TPurpose:
• Facilitate student engagement, increasing and maintaining their study progression.
• Facilitate effective Distance Branch Management • Facilitate compliance with all branch processes
• Facilitate staff happiness and satisfaction with their role.
Tutor Training – Continuously
• Conduct new tutor orientation and ongoing mentoring
• Ensure that all tutors in your POD have all the appropriate training in the branch’s processes, procedures and the ‘Evocca way’
• Make any arrangements necessary to address deficiencies
Daily Huddles
Conduct daily huddles with your POD tutors to ensure that everyone is on board with the Evocca values and positive mindset on a daily basis.
Student Progress – Monitor Weekly/Continuously
Conduct weekly one on one meetings with every tutor in your POD and review student progression. Participated in an step up, step in the program for Campus manager and then Was mentored into the Assistant Faculty Leader for Information Technology, Digital Media Technologies, Web Development and Interactive Gaming until I finished with ACTE.
Evocca CollegePOD Leader NSW Web Development / Digital Media Technologies Trainer and Assessor
Aug. 2014 - Apr. 2017
Evocca CollegeAcademic Tutor - Web Development & Digital Media
Oct. 2013 - Jul. 2015ParramattaAcademic Tutor Winner of Australia's Education Provider of the Year Award in 2013, Evocca College is a leading vocational education provider. Our mission is ‘Exceptional Education, Inspiring Educators, Outstanding Experience’ The Duties & Responsibilities of the role are as follows:-
Facilitate individual learning in a face to face environment
Mentoring and motivating students through their qualifications
Leading workshops and working with students individually
Identifying individual learning needs
Marking assessments
Other trainer administrative tasks as necessary I have a TAE40110 Certificate IV in Training and Assessment
Evocca CollegeWeb & DMT Tutor
Jan. 2013 - Dec. 2014The duties and responsibilities include; • Facilitate learning at both group and individual levels
• Mentor distance education students through their qualifications and provide support to students via telephone and e-mail
• Lead Workshops
• Mark assessments Essentially, you will have relevant experience and qualifications in; Web Development - HTML, CSS, Javascript Web Application - PHP, MySQL database Relevant Qualification - Website Development Highly Proficient in Adobe Photoshop and Dreamweaver Knowledge of the Copyright Act and how it applies to images, video, film literature and trademarks Knowledge of web security and ecommerce Personal skills: • Excellent interpersonal and relationship building skills
• Solid written and oral communication skills
• Strong work ethic and organisation skills
• A proactive and passionate attitude and initiative Work within the education industry and be part of a dedicated team of passionate Web Development professionals as they continue to rapidly grow!
Greater Sydney ConferenceSocial Media Coordinator
Jun. 2012 - Jul. 2013
Kreativevue Entertainment Pty LtdPrincipal Director
Nov. 2011 - Jun. 2017Sydney, AustraliaThe core responsibility is to determine the best way to represent an idea online and produce high-level concepts for design projects, across every digital platform. As a Digital Creative Director, I demonstrated knowledge of the latest technological trends, the ability to use metrics to shape digital strategy and demonstrated the ability to craft unique online user experiences. The volume and speed of real-time content production require a radically different mindset to that of a traditional Creative Director. KreativeVue Sydney Studio has brought forward a high standard of W3C specification design and development to our fast-paced company and Web responsive technologies incorporated into their vision. We specialise in online web solutions and social media marketing campaigns. Whether you need a new design for your new business or thinking about having your brand image completely made over, KreativeVue’s Vision can help you get exactly what you’re looking for and more.
Australian College | Tu Segundo HogarManaging Director
Mar. 2010 - Mar. 2019Santiago Province, ChileIn this role as a shareholder and owner i am responsible to oversee accountability for the overall leadership, management and development of the school within state-wide guidelines and Government policies. The core accountabilities are to: - Ensure the delivery of a comprehensive, high quality education program to all
students;
- Provide a child safe environment in accordance with the child safe standards;
- Be executive officer of the school council;
- Implement decisions of the school council;
- Establish and manage financial systems in accordance with the Department and
school council requirements;
- Represent the Department in the school and the local community;
- Contribute to system-wide activities, including policy and strategic planning and
development;
- Effectively manage and integrate the resources available to the school;
- Appropriately involve staff, students and the community in the development,
implementation and review of school policies, programs and operations;
- Report to the Department, school community, parents and students on the
achievements of the school and of individual students as appropriate;
- Comply with regulatory and legislative requirements and Department policies and
procedures.
M&M Business Consultants Pty LtdCreative Director
Nov. 2005 - Oct. 2008
M & M Business Consultants Pty LtdSenior Web Developer
Mar. 2002 - Oct. 2008
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