Surya Bhirawa - Director, Athalla Sukses Makmur

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Network Power<100 people

Roles

🔥100%

Startup Founder

✨100%

Business Owner

🧨100%

Consulting

Geos

🇮🇩50%

Indonesia

Work Background

BaskitChief Commercial Officer (CCO)

May. 2023 - Jul. 2024Jakarta, IndonesiaPrepare, build, and develop from scratch all major concept & revenue streams (upstream trading, other vertical partnerships, GTM brand partnerships, b2b corporate and project, modern trade enablers, and on going launch of brand investment) running on Baskit. Where initially Baskit only had 1 revenue stream that could be run as an enabler of the GT market segment.

JD.IDDirector Of FMCG Business Unit

Apr. 2022 - Mar. 2023Jakarta, IndonesiaManaging Business Unit FMCG (B2C & B2B segments) for Commercial, Marketing and Operation. FMCG BU is covering Groceries (Food, PC, SC, Others), Moms & Baby (Diaper, Milk, others), and Home Living Categories, Marketing, Ops & B2B Retail Distribution and Market Place of FMCG. Reporting to CEO of JD.ID

JD.IDHead of B2B Solution

Jan. 2022 - Apr. 2022Jakarta Metropolitan Area

JD.IDDeputy Head B2B Solution

Aug. 2020 - Dec. 2021Jakarta Metropolitan AreaDeveloping new category for B2B Solution, expanded acquisition, partnership, sourcing capability, and supply chain solution. Delivered profitable growth for B2B BU in 2021, 58% for topline growth (GMV) , 52% of GM growth and glad with all team effort can bring the operating income from -12% (minus) in Q4'20 to +2% in end of 2021. Reporting to Pres Dir PT. RBN

Self-employedFounder/Co, C's,

Apr. 2019 - Jul. 2020Jakarta Metropolitan AreaStartup and new business creation Retail community platform (Co-founder & Chief Business Officer Kiosbuerte), marketing procurement platform (Founder of Ritelbox), and VR Training (Chief Business Officer of Immersiva.id). And short term project at powercommerce.asia (PCA) in formulating ideation into operation and launching of halalplaza.asia, as Project Leader Revamping platform and business concept of pilihlaptop.com

Mbiz.co.idVice President Strategy and Business Development

Sep. 2019 - Jan. 2020Define commercial strategy on market development and technology solutions, as well as business growth opportunities and responsible for driving all the strategic initiatives, projects and partnership for Mbiz Quasi Retail and Mbiz Marketplace platform.

Mbiz.co.idVice President Of Commercial Sales

Sep. 2017 - Aug. 2019Greater Jakarta Area, IndonesiaGenerating exponential business growth for B2B segment in Mbiz, expanding rapidly customer and category portfolios; double averages purchase size and #PO spent in Mbiz as well as delivering a profitable bottom line. Strengthen user engagement and established Mbiz.co.id position as B2B E-Commerce and E-Procurement solution and valued by major multinational and large corporation.

Asia Pulp & PaperHead of Domestic Sales Consumer Business Unit

Aug. 2016 - Aug. 2017Greater Jakarta Area, IndonesiaContributing in APP business transformations by providing strategic direction in Trade Marketing and Go To Market – during double hatting for 4 months. Provide sales and RTM strategy; distributor selection process, Join Bussiness Planing; working with Marketing for 4P implementation and strategy; Pricing strategy and implementation for all channel to ensure sales profitability; Budgeting, plan and implementation of Trade marketing, and ensure good collaboration among cross function team Served all sector or channel through indirect channel (Distributors): Corporation, Modern Trade and General Trade. Total Business was about $370 Million for Domestic Market All Categories: Paper, Exercise Book (EB), School Stat, and Office Stat.

HP IncCountry TMM

Jul. 2014 - Aug. 2016Greater Jakarta Area, IndonesiaStarted with ground restructuring of the organization in Mid of 2014 to adapt with business requirement, then put in place of 3 years milestone and manage the implementation of trade marketing in aligning with business growth and RTM strategy; formulized and develop the trade marketing and shopper marketing fundamental pillars to be well executed and understandable better to support all categories (PC, Print and Supplies).

Mondelēz InternationalNKAM for Cheese Div. and OIC Head of MT

Oct. 2011 - Jun. 2014Greater Jakarta Area, IndonesiaOct'11 as RSM East Indonesia, managing cheese and powder beverage business of Kraft Foods Co. for East Indonesia territory (excl. Jabotabek and Sumatra) through national and local distributors as well as developing trade marketing initiatives and brand activation activities to strengthen brand equity and increase the consumption. Grow career as National Key Account Manager for EBM BU (cheese), manage sales and profitability of Modern Trade & Direct Food Service channel; working with category planning to develop activities with better ROI and setup JBP for partnership program, focus sales fundamental improvement, store execution. Country Lead Asia Pacific Commercial Project implementation in Indonesia for Modern Trade as well as OIC Head of Modern Trade and Traditional Trade.

HSBCAss. Vice President HSBC

Mar. 2007 - Sep. 2011Surabaya Area, East Java, IndonesiaEstablishing of consumer finance business by ensuring the market penetration “HSBC Pinjaman” in Surabaya. Manage 7 branches of Consumer Finance. In 2009, Move to Mid Market and Direct Banking, and Early 2011 is developing Sharia business for EJB region as well as manage profitability of the business.

SCA Hygiene Malaysia Sdn BhdDistribution Manager - Indonesia

Jul. 2006 - Feb. 2007Greater Jakarta Area, IndonesiaFocus on developing RTM strategy for Indonesia; Create and implement marketing strategy (BTL) in all market segment (GT and MT) and managing the price structure to be applied among market place to ensure price competitiveness; Responsible for all SCA operational and marketing expenses in Indonesia.

ChevronReg Manager West Indonesia

Sep. 2005 - Jul. 2006Greater Jakarta Area, IndonesiaI manage multiple Traditional Trade distributor for profitable sales growth of Chevron downstream business within territory (Jakarta – Sumatra) by ensure sales achievement, cost reduction, operational excellence and capital stewardship; monitor the company gross margin within regional scope; setting and manage distributor selling price as well as monitor the P & L result of Distributor; Develop retail by execute Trade Marketing program to be applied within region.

Philip Morris IndonesiaReg Sales Manager West & Central Java

Apr. 2002 - Jul. 2005Semarang Area, Central Java, IndonesiaManaging sales, distribution channel and trade marketing under Distributor’s Area Sales Offices in West and Central Java region.

PZ CussonsManagement Trainee

Feb. 1999 - Apr. 2002Surabaya, East Java, IndonesiaStarting career as Management Trainee, and performed outstanding performance and successfully in developing new approach in sales & distribution system (A-TOS, B-TOS) within Cussons Indonesia. It was distribution chain improvement and increasing the productivities of the system. In Sept’99, then promoted as ASM Modern Trade for Surabaya, and getting advancement position for bigger responsibilities as ASM General Trade in August’00. Successfully in this position by implementing the sales and distribution strategy as developed during management trainee position; in October’01, was promoted as RSM for East Java Region. Managed sales and distribution team under Cussons’s branches, including 9 (nine) distributors to make better contribution for Cussons business, and managing the expenditure of the Cussons Depo & ensures an efficiency for better margin