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Work Background
Yellow Card AppLead UX Content & Research Strategist
Sep. 2022RemoteWriting a finance app that people in Africa want/love to use. And validating our design choices with those same people.
Yellow Card AppUX Content Lead
Nov. 2021Remote
LunoSenior UX Writer
Dec. 2020 - Nov. 2021
LunoUser Experience Writer
Dec. 2017 - Dec. 2020
LunoWriter
Dec. 2017 - Dec. 2017
iKineoSenior Copywriter
Feb. 2015 - Dec. 2017Stories are everywhere. They’re in the mundane, waiting to be
discovered. They’re around the corner, about to surprise you. They’re in ordinary people, living
extraordinary lives. They just need the right words to nudge them in the right direction.
My work with customer engagement agency, iKineo, helped me realise just how
important these experiences are to everyone. We may, each of us, be travelling our own individual
journeys, but our goal is singular: To capture the memory. That’s more than just a euphemism for a selfie.
Strika EntertainmentCommunications Editor
Nov. 2008 - Feb. 2015Scriptwriting comic books and animated explainer videos in Strika's Corporate Communications division.
Details: Creative Direction (on various projects)
Scriptwriting (TV and print media)
Copywriting (TV, digital and print media)
Copyediting (TV, digital and print media)
Directing (animation and radio)
Video Editing (animatics for TV concepts)
Social Media strategy & content creation
ETVCopywriter
Jan. 2006 - Nov. 2008"Action Satisfaction!"
Yep, that was me. Other duties included: Copywriting (TV, web, radio and printmedia)
Copyediting (TV, web, radio and printmedia)
Directing (voice-overs for TV and radio spots)
Producing (radio spots)
University of Cape TownDrama tutor
Jan. 2005 - Nov. 2005Tutored and coached first and second year drama students.
ImproguiseImproviser
Jan. 2004Cape Town Area, South AfricaImproGuise, Cape Town’s oldest and best loved improv team has been delighting audiences by playing TheatreSports for 20 years. Our TheatreSports and improv shows are made up as we go, always different, based on suggestions from the audience, and always bring the magic of live theatre right onto the stage. Highly portable, we can perform our improv shows anywhere, where an audience can sit and watch us. ImproGuise runs improv training workshops, performs at launches and parties, and is a favourite entertainment for fundraisers and functions.
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