Lindt & Sprüngli (USA) Inc.Associate Communications Manager
Mar. 2020 - Jun. 2024Greater Boston• Post content on all Lindt USA's social media platforms including Instagram, Facebook, Twitter, Pinterest, etc
• Create and plan content for digital in partnership with 7 Brand teams to support new launches, campaigns, tests, etc
• Interpret all social and media performance; use analytics to inform future campaigns
• Execute themed, seasonally relevant influencer mailer campaigns in 2020 and 2021 and with nearly 700 shipments YTD
• Manage PR agency relationship with weekly calls; manage other marketing agency relationships for digital projects as needed
• Bolster relationship with media via product sends and exclusive events
• Launch strategic affinity partnerships (Examples - Minted (Holiday 2020) and Farmgirl Flowers (Valentine's Day and Easter 2021))
• Coordinate yearly award show sponsorship including digital, content, PR, and event production
• Manage strategic, long lead calendar of activities for both social and PR initiatives